While Li Guangyu, Zheng Yutong and others were discussing the acquisition of China Power, Du Yuemei, who was far away in London, finally reached an acquisition agreement with her favorite car company after more than half a year.
The acquisition price of this car company was as high as US$850 million, exceeding the price paid for Jaguar at the time.
The reason for such a high price is that Dennis not only has a truck production line, but also a passenger car production line, as well as a firefighting special vehicle and car production line.
The variety is quite complete, and they all have some practical technologies. Unfortunately, they are not top-notch in various industries. In addition, during this period, the British local economic development was relatively decadent and the world automobile market was weak. After this company was acquired by Hestair gryiup in 1977, it only
After five years, it was transferred again.
After Du Yuemei took over this company, the various models of the Bentley Group will be relatively complete. Some other models can be developed by the group itself. Now that there are three main categories of cars, buses and trucks, other models will not be a problem.
Their Jaguar engines are not much inferior to those of other major automobile groups. The models they can produce can also be produced by the Bentley Group.
Moreover, Dennis is still doing well in the British local market. As long as the British economy improves, they will have good sales. Coupled with the influence of the Lee Group in Asia, Du Yuemei is confident to carry forward the Dennis brand.
At least after the acquisition, I can immediately receive orders from the Kowloon Bus Company. They are still adding routes and need dozens of buses every year.
Du Yuemei is very confident to win the Baodao market. When the time comes and the British mainland is added to open up the Commonwealth market, there will be no problem with their bus brand.
As for trucks, Du Yuemei knew that the north was in great need of trucks due to its reform and opening up, but she still needed to discuss this matter with Li Guangyu. For the time being, she could only develop the Southeast Asian market.
The Thatcher administration was quite happy that the Lee Consortium had once again invested US$850 million to acquire Dennis Motor Company. Inflation was rising, and she was under considerable pressure, while economic reforms were advancing slowly. At this time, the Lee Consortium once again invested heavily in the British business.
The local market will allow more foreign capital to come to the UK to buy property.
Thatcher only hoped that it would be better if Dennis could be like Jaguar. The influence of the Lee Group in Asia would be enough to drive the sales of Dennis. By then, the parts companies supplying Dennis would also enjoy the benefits.
Huge benefits.
As soon as Li Guangyu and Cao Weiqing returned home, He Jin reported to Li Guangyu that Du Yuemei had called and asked Li Guangyu to contact her when he returned.
Li Guangyu dialed Du Yuemei's phone number in the study. Li Guangyu knew that the acquisition must have come to an end.
I am Li Guangyu.
When Du Yuemei heard that the call was from Li Guangyu, she immediately reported the results of today's negotiation, especially the purchase price to Li Guangyu.
Li Guangyu said: Yuemei, if there is no problem, just sign a contract with them. The funds have been in your group's account for half a year, and you finally used it today. You don't need it in the Asian market.
Worry, I will arrange for Ziyu to open up.
Du Yuemei couldn't do anything about it. If the British economy hadn't solved its problems, he might not be able to acquire a car company that he liked even after half a year.
Du Yuemei said: Okay Li Sheng, then I will sign an acquisition contract with Hestair gryiup tomorrow and officially complete the acquisition of Dennis. I will organize the Dennis company, but Dennis has various models. We are
Should we make them independent, or should we continue to be under Dennis?
Li Guangyu thought for a while and then said: In the future, Dennis will mainly operate trucks and special vehicles, and separate cars and buses, and these two will be operated separately.
Although both belong to Dennis, the brand names of their various models are still different. Not all of them are named after Dennis. Especially the passenger car brand, which was discontinued as early as 1972. In 1977, after the acquisition of Hestair and Gryiup, it was renamed
The naming of the established bus production line was also changed.
As for sedans, this brand is not very well-known in the UK, and the current market is only in the UK, which is really not very good. Li Guangyu plans to build it into a low-end sedan brand of the Bentley Group.
In this way, the Bentley Group has Bentley at the top of the car market, Jaguar for high-end cars, Kirin for mid-range cars, and Hestair for the low-end market.
However, Li Guangyu is not willing to use the name Hestair. This is just that after the acquisition of Hestair by Gryiup, he named Hestair on the car. Now that he has acquired Dennis, he will obviously not use this name again. As for the specific name, Li Guangyu
Just let Du Yuemei take care of it.
Du Yuemei herself had no objections. If Denis was not split up, the company would be too big within the Bentley Group and would not be conducive to the headquarters' management of the company.
Du Yuemei said: Li Sheng, I will be stationed at Dennis Company during this period. After the company is stabilized, I will split them up. But what are your instructions to the company management?
In terms of finance, personnel from the group headquarters will be transferred to the position. As for other positions, it is up to your group to decide. You can see if there are outstanding talents in Dennis Company, and you can also let them serve as the chairman of the company.
Much of the management of automobiles still requires professional talents. Li Guangyu does not want to cause the automobile company to fail to develop due to his random interference, and there are many talents in the Bentley Group.
At the very least, there is no problem in establishing the Hestair car company. The executives of the three major car companies, Bentley, Jaguar and Kirin, are sufficient to handle the development of the Hestair car.
Du Yuemei said: Li Sheng, do you have any other instructions?
Li Guangyu said: The affairs of the Bentley Group are temporarily in charge of Vice President Jesri Johnson. You can just focus on rectifying the Dennis Company during this period.
There are a lot of things going on here, and Du Yuemei won't be able to escape in a short time.
At the same time, Li Guangyu also asked Du Yuemei to arrange for Bentley Vice President Shane Wesley to go to Mumbai to meet with the head of the Tata family and communicate again on the Kirin Automobile cooperation ceremony.
This time, the Tata Group sent Zhang Ziyu an invitation to negotiate again. However, Zhang Ziyu could not spare the time to negotiate with them slowly. Li Guangyu could only ask Du Yuemei to arrange for Shane Wesley to go to negotiate. And as a
Commonwealth countries, Shane Wesley used to be more negotiable.
As soon as Li Guangyu returned to the bedroom, Cao Weiqing asked about Du Yuemei's situation.
After listening to Li Guangyu's story, Cao Weiqing was also very happy. She knew that Li Guangyu was always paying attention to things there and mentioned this issue at the year-end meeting and the group's New Year party. Now she finally has a good
result.
Cao Weiqing said: Guangyu, I'm afraid Ziyu will be busy again. The passenger cars are a little better this time. The truck market is absolutely dominated by several major Japanese groups. I'm afraid it won't be easy for us to seize the Southeast Asian market from them.
Easy.
Li Guangyu said: There are not too many production lines there now, and the output is not too high. Our supermarket logistics side can take some orders, and I will find a way later.