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Chapter 600 Sales Decline

At 10:30 a.m. on the 9th, Li Guangyu was in the office looking at some information that Li Xuemei had sent from Baodao, when Gan Qin came to the office.

Li Guangyu raised his head and asked, "Gan Qin, what's the matter?"

"Li Sheng, China Power Group just held a press conference. Two banks, HSBC and Standard Chartered, as well as two groups, Jardine Matheson and Swire, purchased 10 shares of the group respectively."

Li Guangyu did not expect that he had just announced the news to the outside world about Xiangjiang Electric Group's investment in shares, but had not taken any further action. The Kadoorie family was actively preparing to deal with it.

Nowadays, the division of power among the top leaders in Xiangjiang is very clear. On one side are the interest groups headed by the Li Group, on the other side are the interest groups headed by the British-funded Group, and on the other are neutral interest groups such as Huo Yingdong, Bao Yugang, Xu Shixun and Chen Zengxi.

These teams do not pose much of a threat to the Li Group and the British Group. The main competition for Xiangjiang in the future is the Li Group and the British Group.

Li Guangyu and others naturally cannot let Heung Kong Electric Group to stay in the Xiangjiang Island and Lamma Island areas. The New Territories will develop very rapidly in the future. He plans to build a new power station at the northern end of Hong Kong to supply electricity to the citizens in the north. Then they

Marching into the central region from the north and south directions, squeezing the market of China Electric Power Corporation.

This time the British-funded consortium has taken a stake in China Electric Power Corporation, which is obviously a sign that the Kadoorie family has integrated into the British-funded consortium. In the future, when the Li family consortium suppresses the Kadoorie family, it will undoubtedly be much more difficult.

Li Guangyu will not take any counterattack for the time being. What they need now is to accumulate strength and fight hard next year. By then, the power of the Li Group and other major families will have a qualitative difference.

As they improve, their strength will become stronger.

Li Guangyu said, "I understand. I will discuss this matter with several shareholders of Xiangjiang Electric Lighting Group in the next two days."

After Gan Qin saw that Li Guangyu didn't give any instructions, he exited Li Guangyu's office.

Li Guangyu continued to read Li Xuemei's report on the situation on Baodao. Just yesterday, after Li Xuemei arrived on Baodao, she had a detailed discussion with Sun Yunxuan, President of the Executive Yuan.

Sun Yunxuan hopes that the Lee Consortium can start the construction of the Taipei MRT as soon as possible with sufficient funds. He also hopes that the major groups under the Lee Consortium can increase investment in the island.

Li Xuemei also assured Sun Yunxuan that the Li Group attaches great importance to the Baodao market. In the future, the Li Group will continue to increase investment in Baodao, especially in high-tech investments.

Li Guangyu only briefly read the report on the meeting between Li Xuemei and Sun Yunxuan. His attention was mainly focused on the Bentley Group's production base and the joint automobile company with the Yulon Group.

Since the joint venture models between Yulon Group and Bentley Group are roughly based on Kirin Automobile, after the joint venture company is put into production, there will still be a certain impact on the sales of Kirin Automobile in Baodao.

The Yulon Kirin in Baodao is a low-end version of the Bentley Group's Kirin. The price is much cheaper than the Kirin. After this car came out, families with relatively poor financial conditions chose to wait for the sale of Yulon Kirin.

, which resulted in a significant decline in Kirin Auto’s sales in Baodao this month.

Li Guangyu can also understand this. Baodao's economy is still in a period of rapid development, and the middle class is not too large. The styles of Yulon Kirin and Bentley's Kirin are roughly the same, but the engines and other configurations are slightly weakened. Many families

If the performance requirements are not too high, a Yulon Kirin will be enough.

Li Guangyu now needs to consider the future of Kirin Motors, a subsidiary of Bentley Group. Yulon Group will definitely develop the Southeast Asian market and the Hong Kong market in the future. By then, Kirin Motors' sales in these regions will definitely be affected.

Now there are obviously some problems with the positioning of Kirin Motors. Initially, the Bentley Group ordered it to be a car that competes with the Volkswagen Group in the low-end market.

Later, after joint ventures with Continental and Yulon Group, although the Bentley Group consciously improved some configurations of the Kirin car to make it a mid-range car, it is obviously not very successful so far.

Since the styles of the joint venture's cars are basically the same as those of Kirin Auto, this means that although Kirin Auto's configurations are higher, after the joint venture's vehicles came out, they also received a cold reception from the market.

Li Guangyu is very clear that the Kirin Automobile brand needs to be redesigned, and some styles that are different from the current joint venture cars must be designed in order to win the purchase of the middle class.

Currently, the Bentley Group's strongest vehicle exterior design team is the Jaguar team, and the design team of Kirin Motors has transferred some personnel from them.

Now the Bentley Group owns Bentley, Jaguar, Kirin, Spirit Fox, Hengtong (passenger cars), Taurus (trucks), and Condor (special vehicles), a total of seven brands, of which the first four are sedans, and Jaguar also has sports cars.

The weakest one is Linghu Motors. After acquiring Dennis, it divided the company into four and established four brand companies to manufacture various types of vehicles.

Lingo is the Dennis sedan brand. This car is not well-known in the UK. Even though Du Yuemei has taken over the company for nearly half a year, there is still not much improvement and the technical strength is still relatively weak. This requires the group to provide them with

Upgrade slowly.

Du Yuemei also made a plan. From now on, Ringo will be the group's low-end car, Kirin will be in the mid-range, Jaguar will occupy the high-end market, and Bentley will occupy the top market. Several brands will implement misaligned development.

The report Li Xuemei sent from Baodao this time also reminded Li Guangyu that he needed to urge Du Yuemei to complete the integration of the group as soon as possible and upgrade Kirin Automobile to avoid homogeneous competition with the joint venture's products.

.

After Li Guangyu clarified his thoughts, he made a call to Baodao and asked them to notify Li Xuemei to call him back at noon.

Li Guangyu knew that Li Xuemei would definitely not have time at this time. Either he was meeting with Baodao government officials or inspecting the Li Group's enterprises in Baodao.

Li Guangyu then came to Gan Qin and said to her, "Please remember to inform Du Yuemei after she goes to work."

Li Guangyu stated some of his demands. After Gan Qin wrote them down, Li Guangyu said, "Remind Du Yuemei and ask her to keep an eye on the North American market. Currently, our Bentley Group is facing increasing competition there.

Especially after the U.S. government implemented tax increases, Jaguar has no price advantage compared with Lincoln and Cadillac. In this regard, Jaguar needs to promote its performance more."

Now in the United States, Jaguar is not only facing competition from General Motors and Ford, Japan's three major groups, Toyota, Honda and Nissan, have also pounced on the U.S. market, putting considerable pressure on the Bentley Group, especially Lexus, a subsidiary of Toyota, which has a negative impact on Jaguar.

It poses a considerable threat to the US market.

Fortunately, the Bentley Group and several major Japanese automobile groups currently regard the major American automobile groups as rivals, and are not yet in a hostile state.




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