Time has passed, and the Spring Festival of 1983 has long passed. The citizens of Xiangjiang watched a unique party this New Year. This was a wonderful feast that brought together outstanding artists from the two sides of the Taiwan Strait and three places to present to everyone.
The happy Spring Festival passed quickly. During this more than a month, several major markets in Xiangjiang were bustling with activity. This time, the two sides did not engage in a fierce price war, which slightly disappointed the long-awaited citizens of Xiangjiang.
They are also prepared to compete with the last few major markets, so that they can wait for the promotion to increase and then make large purchases, which can save a lot of living costs.
The current economic situation in Xiangjiang is not very good to begin with, and property prices continue to fall. Being able to save some costs on this can also reduce a lot of their life pressure.
It's a pity that Carrefour and Wal-Mart don't have the all-or-nothing domineering attitude of Wellcome City. When Hengyu City and Watsons had discounts, these two companies had no intention of following up and just operated in an orderly manner according to their own plans.
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After Li Xuelan's activity for half a month, she realized that discounts alone could not hurt the foundation of these two markets. Many of the products sold in their two major markets are European and American brands. This is the advantage of their two major markets. In the short term,
Li Xuelan really didn't have any good ideas about them.
On the first day of March, Li Xuelan came to Li Guangyu's office again and reported to Li Guangyu on the problems currently faced by the Municipal Group. She also proposed some solutions, hoping that Li Guangyu would approve them.
After hearing this, Li Guangyu said: "The group sent two teams to the United States and London respectively, and asked Du Yuemei and Peng Xiaoli to assist you in establishing Hengyu City Group's procurement channels in North America and Western Europe."
Li Guangyu knew very well that in order to offset the advantages of the two major city groups, he needed to purchase some of the products they sell very well to offset their situation of operating alone in Hong Kong.
At the same time, it is also necessary to expand the city's business scope. At present, the city is mainly department stores. He plans to let Hengyu City learn from Yonghui City in later generations, while also operating fresh agricultural products to capture customer flow.
Li Guangyu believes that the current situation of Carrefour and Wal-Mart will not last long. Although they operate some exclusive brands, the prices of these products are relatively high. The current economic situation in Hong Kong is not very good, and not many people buy their products.
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As for ordinary products, since both Hengyu City and Watsons are offering discounts, ordinary citizens are more willing to come to Hengyu and Watsons to buy. Li Guangyu does not believe that they can currently make a profit.
Li Xuelan said: "Li Sheng, when I get back, I will arrange for the team to go to Los Angeles and London to set up our procurement channels in these two regions. At the same time, our group will promote their unique brand of similar products and conduct promotions at the same time. I believe that the products
Manufacturers also hope that their products can compete with these European and American brands, and they will give away part of their profits."
Li Xuelan will not just let the group bear the losses in this competition with Carrefour and Wal-Mart. She will communicate with some product suppliers and manufacturers later to conduct this promotional event together.
She believes that any company or manufacturer with some ideas will not refuse her request. This is also a promotion for their brand.
If there are some products that Li Xuelan really doesn't want, she won't force them, but they won't think about future orders from Hengyu City Group and Watsons.
As for these brand promotion issues, the current main markets of Hengyu City Group are in Southeast Asia, South Korea, Japan, Baodao and Xiangjiang areas, and these areas are precisely the areas where the media under the Li Group have the greatest influence. They want to carry out publicity, which is comparable to Carrefour and
Walmart is much better.
Even if the brands sold by these two city groups are well-known in Europe and the United States, it will be useless if they are not promoted in Asia. Many citizens don't know this about you, and Li's media promotes some brands every day, which will subtly change people's minds.
Citizens feel that these brands are very well-known.
At present, the only thing Carrefour and Wal-Mart put pressure on Li Xuelan is the problem of some brands. Currently, Hengyu City and Watsons do not purchase these brands, so that the citizens of Xiangjiang can only buy them at Carrefour and Wal-Mart.
As long as the advantages of their two markets are offset, Li Xuelan believes that Carrefour and Wal-Mart will not stay in Hong Kong for too long. After all, the market here belongs to Hengyu and Watsons, and other groups should not think about it.
Li Guangyu told Li Xuelan about fresh agricultural products and asked her to go back and study it carefully. It would be best to conduct a pilot project in a city first to see the situation in the city. If feasible, then promote it comprehensively.
At present, there is no case of the city operating this project in Xiangjiang. Li Xuelan doesn't know whether this is good or bad for the city. However, since Li Guangyu has explained this, she can only try her best to implement it, and she hopes that this project can be
achieve success.
Li Xuelan said: "Li Sheng, I will conduct a pilot project in Hengyu City, Starlight City, Tianshuiwei. There are many family members of employees there, and the flow of people is good. There should be no problem in selling our fresh agricultural products."
Li Xuelan considered a problem. Once she promoted it in the future, the amount of fresh agricultural products needed in the market every day was not a small number, so the purchase channels needed to be carefully considered.
After Li Xuelan proposed it, Li Guangyu said: "Currently, you can specifically purchase from farmers around Tianshuiwei, and you can also purchase other fresh products from fishermen. This matter is too complicated, so it will test the ability of the group's purchasing department, so
You must pay attention to it when making arrangements."
There are too many types of fresh agricultural products and there are too many items that need to be purchased, which requires the person in charge to have strong abilities and meticulous work. At the same time, it is also necessary to strengthen supervision in this area.
As for the promotion of this aspect in the future, Li Guangyu will negotiate with mainland China to purchase fresh agricultural products from there. The prices there will be lower, which can save the group's costs.
Li Xuelan said: "Li Sheng, I will focus on this aspect of work in the near future. At the same time, in order to show the importance and supervision of the procurement department, I hope to strengthen the allocation of department heads and financial and review teams to prevent some possible situations.
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The purchasing department of the city group has considerable power, and this time it involves the purchase of fresh agricultural products, which is more flexible. Li Xuelan does not want group corruption incidents to occur in the purchasing department of her group in the future.
This situation is not only a big blow to the city group, but also a huge blow to her. At present, the Hengyu City Group is getting stronger and stronger, and it will definitely become one of the pillar groups of the Li Family Group in the future.
This is also her biggest reliance on being promoted to executive officer. Once a collective corruption incident occurs, as the group's first person in charge, she will be blamed and may lose the opportunity to become an executive officer of the Li Group.
Li Xuelan absolutely does not want to see such a thing happen, and she has always attached great importance to the supervision of this aspect of the group, especially the supervision of the group's procurement, logistics, and financial departments, which are the departments most prone to corruption incidents.
Li Guangyu agreed to Li Xuelan's request, and the director of his purchasing department was promoted to vice president, concurrently serving as his director position. Li Xuelan proposed other staffing, and he would approve it when the time came.