On the morning of April 8, Li Guangyu and others, together with Selangor Governor Dukalin and several senior state government officials, visited Proton Motors and several large auto parts production companies.
And today, Zhang Ziyu is also in Taipei holding a signing ceremony for the investment in the Taipei Truck Production Base.
Taipei City Government Mayor Lin Xianggang and Zhang Ziyu signed the investment agreement. This time, the Taiwan government felt great pressure to establish a truck production base in Malaysia.
In the past, Bentley Group had only established production bases in Baodao in the Asian market except Continental. Currently, their Baodao production base is producing cars of two brands: Kirin and Linghu. Currently, the Hengtong Bus production workshop still has
Under construction.
The cars produced by their Baodao Bentley Group production base are supplied to the entire Southeast Asia, South Korea, Japan, Baodao, Lisboa, Xiangjiang and Indian markets in addition to mainland China.
However, this time the truck production base was preempted by Malaysia. By then, the market in this area will have been reduced by at least half. How much economic benefits this part can bring to Baodao? Thinking of this, Lin Xianggang feels heartbroken.
The only thing that makes Lin Xianggang happy is that they have allowed the Bentley Group to establish a truck production base here, so that they will not completely lose the Bentley Group's truck production.
A car is an industrial chain. In recent years, Baodao's car matching industry has received huge contributions from the Bentley Group. Many companies have more relevant patents and the quality of parts produced is getting better and better, which has improved Baodao's automotive industry.
The competitive strength of island auto parts.
For example, Yulon Group has accumulated a lot of experience through its joint venture with Bentley Group's Kirin Cars. Their independent cars will be launched in September this year, and they are very good in terms of appearance design and car performance.
The motivation for their cars is provided by the Bentley Group, which is enough to guarantee the power of their own brand.
In the subsequent talks, Lin Xianggang said: "Ms. Zhang, we are of the same blood and belong to the same family. We also hope that the Bentley Group can invest more in our treasure island, and our government will do its best to serve you. After all, Malaysia is still not as good as us.
We have a close relationship, we use the same language and characters, and there is no obstacle in reading your group’s information here, which is more conducive to the development of your group.”
The first text of all group information documents of the Lee Group is Traditional Chinese. The documents of Bentley Group, Xinghong Sports Group and British Telecom Group will have English notes under Traditional Chinese, and Xingyue Real Estate Group will have Japanese notes at the end.
At present, Lisboa Lisboa and Baodao use traditional Chinese characters, so Baodao staff will not have any obstacles in reading the materials of the Li Family Group, and it is very easy to understand the contents.
Zhang Ziyu said: "Mayor Lin, our major groups under the Li Group have always attached great importance to the Baodao market. We will continue to increase investment in the Baodao area in the future. Our Bentley Group has also always insisted on treating Baodao as our Asian region.
The first production base, one policy will never change. I believe that the Baodao production base will only become larger and larger in the future with the rise of the Asian automobile market, and we will also expand the production workshop."
Zhang Ziyu will be very busy these days. After finishing her affairs in Baodao, she still needs to go to mainland China to attend the groundbreaking ceremony of Hengtong Changan Bus Manufacturing Company, a joint venture between Shuangqing Bentley Hengtong Bus Company and Changan Manufacturing Company.
After that, she will go to the Second Automobile Company to discuss the Taurus Truck joint venture. The negotiations are almost complete. If there are no problems this time, the contract will be officially signed.
For the Baodao production base, Bentley Group positions its cars and trucks to serve the entire Asian market except the mainland. Trucks currently serve Baodao, Xiangjiang, Thailand, Japan, South Korea and the Indian market, and in the future Vietnam, Laos and Cambodia
, Myanmar and Bangladesh are all within their service scope.
As for the British side, it is mainly responsible for research and development. The local production base will not be expanded. The labor cost there is too high. The Bentley Group will not vigorously expand the production base there.
Moreover, the market currently occupied by Bentley Group in the European market is not high. It is occupied by German Volkswagen, Mercedes-Benz, BMW, French brand, Citroën, etc. In addition, the market there is already mature and is far less good than the Asian market.
The focus of the Bentley Group in recent years has been on the Asian market, and the current turnover here accounts for 60% of the Bentley Group. If Jaguar had not had good markets in North America and Western Europe, this share could reach 80%.
.
Lin Xianggang also hopes that the Lee Group can increase investment in the island, especially in Taipei, so as to promote the rapid development of Taipei's economy, so that he can have a good political performance during the next election.
The last mayor of Taipei, Wang Hui, was promoted to Secretary-General of the Executive Yuan because of the heavy investment of the Lee Group and the rapid development of Taipei's economy.
Naturally, he also hopes that he can take a further step in his official career, and if he wants to move up, he must have excellent political achievements. Currently, his biggest competition is Taoyuan City Mayor Wang Jie.
This man is already serving as the mayor of Taoyuan City for the second time. Over the years, Taoyuan's economic development has not been slower than that of Taipei. Especially with the arrival of Taoyuan International Airport and the arrival of Li's Xiangjiang Aviation Base, Taoyuan Airport has become even more powerful and has become a
It is a very important international aviation hub in Asia and is connected to many important cities in the world.
Lin Xianggang said: "Our Baodao government's commitment to the Li Group will not change. Our government will ensure that your group operates normally in Baodao and will never allow it to be subject to unnecessary interference from the outside world. At the same time, our government is actively promoting public vehicle procurement.
When the time comes, we will also give priority to purchasing products from your group.”
What Zhang Ziyu is most happy about in Baodao is that Baodao’s official vehicles have all been purchased from the brands of their Bentley Group and the joint venture with Yulon Group in recent years.
Of course, he knew that after the Yulon Group's own brand came out, they would definitely choose to purchase Yulon Motors for low-end cars, but Zhang Ziyu didn't care about this.
The group has long considered this problem, so they immediately upgraded Linfox Motors. From now on, the Linfox joint venture brand will compete with Yulon Motors and other major groups in the world in the low-end field. Their own brands of Bentley Group will all take the mid-to-high-end route.
In this way, all they need to do is develop some technologies and it won't be too much trouble. Once the joint venture is developed, their profits will not be less.
At present, the Bentley Group, whether in Xiangjiang, Lisboa or Baodao, all government vehicles purchase their Bentley products. At the same time, they also occupy a large part of the government vehicle market in Southeast Asia.
Currently, the British royal family all use Jaguars, which is a very big advertisement. The royal families of Thailand and Malaysia in Southeast Asia also use Jaguars as cars, which has brought huge benefits to the Bentley Group's sales in both places.
Zhang Ziyu believes that after their group establishes a production base in Malaysia, Malaysian government vehicles will definitely choose their group’s products for future purchases.
The Malaysian market is much larger than that of Baodao. If all their public vehicles across the country purchase Bentley Group, their performance will be greatly improved.