Chapter seven hundred and eighty fourth downturn in the market
On the morning of October, Du Yuemei and Qin Yu returned to Xiangjiang together.
In Li Guangyu's office, Du Yuemei first reported on the situation of the Bentley Group, and at the same time gave Li Guangyu a detailed report on the development of the Li Group in Western Europe.
The Bentley Group's share of high-end cars in the North American market has further declined. Now in the North American market, there is fierce competition between several major Japanese automobile groups and several major American automobile groups. In addition, some protective policies of the U.S. government have made the Bentley Group very passive.
, currently only Jaguar still has a certain market in the United States, while other models are very sluggish.
It is slightly better in Canada. After all, the Bentley Group is headquartered in England, and Canada also belongs to the Commonwealth and will not increase tariffs on the Bentley Group like the United States.
Li Guangyu said, "You need to communicate more with Peng Xiaoli in the United States and let Xinghong Sports Group promote the Bentley Group's cars. Now the teams there in the four major leagues have very good results, and every team is
A strong contender for the league championship and very influential."
Although the Bentley Group is currently focusing on Asia, he does not want the Bentley Group to lose its market in North America.
Now, neither Bentley nor Jaguar can compare with the three major Japanese luxury brands in terms of price. Whether it is Lexus, Infiniti or Acura, the price is much cheaper than Bentley and Jaguar.
There are differences between the major groups in terms of performance. The main reason is cost. In addition, several major Japanese consortiums are now bent on occupying the U.S. market, so their major automobile groups have no need to consider the issue of profitability in the U.S. market.
This has hurt their Bentley Group. Now the Lee Consortium has no intention of joining the battle between the Japanese consortium and the American consortium. It can only watch its share of the American automobile market continue to decrease.
At present, the Li Group is too weak compared to those in Japan and the United States. It does not have the strength to confront them head-on. At this time, it can only adopt this method in the hope of stabilizing the market there.
Its focus is still on Asia. The future global economic development depends on Asia, which will usher in rapid development, especially the mainland market, which will be the world's largest automobile market in the future.
The reason why Du Yuemei returns this time is to show that Bentley Group attaches great importance to the mainland market. She will go to Shuangqing tomorrow to attend the Changan Hengtong bus off-line ceremony. This time, in addition to Du Yuemei, Bentley Group Vice Chairman and Vice Chairman
President Asia Affairs President Zhang Ziyu and Bentley Group’s Greater China Affairs President will also attend.
This is the first time in this year that the Bentley Group has attended the vehicle roll-off ceremony of a joint venture company with such a high standard.
The reason why Bentley Group attaches so much importance to this is because SAIC Volkswagen, a joint venture between Volkswagen Group and SAIC, rolled off the production line, which put greater pressure on FAW Kirin, a joint venture between Bentley Group and FAW.
In order for FAW Kirin to stabilize the current market, Du Yuemei will not only attend the Shuangqing Changan Hengtong bus off-line ceremony this time, but will also visit FAW Kirin Company and the Second Automobile Jinniu Truck Company under construction.
.
At the same time, we are communicating with local governments, hoping that through this, the Bentley Group can surpass the Volkswagen Group in the mainland market.
Du Yuemei replied, "Li Sheng, our group has been cooperating with Xinghong Sports Group in this regard. Otherwise, our group's market share in the United States may be even lower. If we do not launch a price war, we may lose the market share in the U.S. market in the short term."
The downturn will continue mainly because the economies of the United States and Western Europe are still in a downturn, the number of high-spending people is shrinking, and our mid- to low-end models do not have a large market in the United States."
Du Yuemei knows very well that not only are their two luxury brands Jaguar and Bentley in trouble, but also the British Rolls-Royce, Western European Porsche, Maserati, Lamborghini and other luxury brands have been hit hard, and they are also under great pressure.
Now that the automobile market is already relatively sluggish, and the U.S. market has become the center of the battle between Japanese automobile groups and American automobile groups, the share of automobile brands from other countries in the U.S. market is declining.
Now the focus of the Bentley Group is in Asia, especially Baodao, Xiangjiang and Southeast Asia, which has supported the development of the Bentley Group and prevented the Bentley Group from going bankrupt like some automobile groups.
Li Guangyu also understands some of the situation of the Bentley Group. The North American market is currently very unfavorable to the Bentley Group, and it can only endure it temporarily. Only after the global economy picks up can luxury brand cars be revived.
Li Guangyu said, "As for your proposal to build production lines for Jaguar's four models J, J, J and J in Baodao, I have no objections here. I will ask Zhang Ziyu to communicate with you at that time to consolidate our presence in Asia."
market."
Du Yuemei is also very happy about this. In this way, their Bentley Group's production costs will be further reduced. In the future, only Jaguar's top models will be produced in Coventry. The price of j, j is similar to the current Kirin car price, which is mid-range in terms of price.
The j and j are high-end models, and the price is more than 200,000 Hong Kong dollars higher than Kirin Automobile.
Their top j and j are luxury brands and currently have no plans to produce them in Asia.
As for Bentley Motors, since it wants to build a world-class brand, it has no plans to establish a production base in Asia for the time being.
Du Yuemei said, "Li Sheng, I also hope that Jiayi Group and Xiangyu Culture Group can promote our car brands more. Asia is the future development center of our group. This market is very important to our group. Although we currently have Bentley
The group has a very good market share here, and I hope to occupy more market share."
Although Jiayi Group and Xiangyu Culture Group are also promoting their Bentley Group, Du Yuemei feels that this promotion is not enough. She hopes that the Bentley Group can get more publicity resources.
Li Guangyu was also helpless with Du Yuemei's request. All the major groups under the Li Consortium hoped that Jiayi and Xiangyu Group would increase the publicity of their group, so that Shi Shaoming and Zhou Liang Shuyi often complained that publicity resources were not enough.
Li Guangyu said, "Yuemei, currently your Bentley Group already has a lot of promotional resources. The two major groups also need to take care of some new products and new companies, so it is really impossible to increase this area. The Bentley Group itself can also do some
For publicity, for example, hold a car show to show off Bentley’s major cars, especially its sedan brands.”
Du Yuemei could only accept that she could not be allocated more publicity resources. The Li Group had too many industries, resulting in insufficient publicity resources.
Regarding Li Guangyu's suggestion, Du Yuemei thought she could give it a try and hold a Bentley Group car show in Hong Kong. If the effect was good, it could be held in various central cities.
Du Yuemei said, "Li Sheng, I will ask the Xiangjiang staff to plan and hold a Bentley Group car show here, mainly displaying our car brand and Jaguar sports car. After I return from the mainland, it will be held. Let's take a look.
If the effect is good, it will be implemented in various regions."
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