Li Guangyu did not stay in France for long. Since there was no hope of acquisition here for the time being, he naturally wanted to go to other regions, and England would be his first destination.
It has been more than six years since Li Guangyu entered the British market in 1980. The Li Group has also established a very deep friendship with the Conservative Party. Both the former Bentley President Du Yuemei and the current Bentley President Zhang Ziyu have a very good relationship with the British Prime Minister.
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Moreover, they have maintained a long-term relationship with the Queen. Jaguar, owned by Bentley, is still a car exclusively used by the royal family. This has also made Jaguar's high-end models comparable to Bentley in terms of brand value.
Britain's privatization economic reform reached its peak under the Conservative Party, and Britain has now become the leader of the privatization trend in Western European countries.
At the Regal Hotel in London, Zhang Ziyu and Zhao Qihui came to Li Guangyu one after another, and at the same time brought their investigation reports on the major sales companies in England.
After Li Guangyu asked the two of them to sit down, he said to Zhang Ziyu: "Your Bentley Group will continue to expand its expansion into the American market and the Australian market. If necessary, you can establish a production base in Melbourne to mainly produce Ringo and Kirin brands.
The cars will enhance the competitiveness of our Bentley Group in Australia."
At present, the Bentley Group has production bases in Western Europe, North America, South America and Asia. Only Australia currently relies mainly on Asian production bases for supply. With the market development in the past two years, the Bentley Group has achieved very good results in Australia.
Performance, establishing a production base can better occupy the local market.
In the future, the Bentley Group will also establish production bases in Eastern Europe and Africa, so that Bentley can complete its global layout and support the development of the Bentley Group around the world.
Zhang Ziyu said: "Li Sheng, our group plans to establish a Bentley automobile production company in Melbourne at the end of this year to temporarily produce two cars, Linfox and Kirin. In the future, we may also put the Hengtong bus production base there to supply
Markets in Australia, Indonesia, South America and other places.”
At present, the Hengtong bus production bases are mainly the British headquarters and the Baodao production base. As the Bentley Group continues to expand the market, production in these two areas is almost saturated.
Zhang Ziyu has no plans to continue to expand the production base in Baodao. It is already the production base of Bentley Group's Ringfox, Kirin, Hengtong, Taurus, and Jaguar. The scale is now very large.
In order to diversify investment risks, Zhang Ziyu plans to establish second, third and fourth comprehensive production bases in Melbourne, Australia, Selangor, Malaysia, and Vancouver, Canada.
These three regions are all Commonwealth countries, and the Bentley Group can obtain more preferential policies when developing in these regions, and at the same time, it will not be specially made difficult by policies.
As for India, Zhang Ziyu really has no confidence to build a large-scale comprehensive base there. The market environment there makes her choose to leave it to the Tata Group. At present, both Kirin and Linghu have entered into joint ventures with the Tata Group. In the Indian market
Sales are pretty good.
Although it will be less profitable than entering the market on their own, with Tata's cooperation, they don't need to worry about development in India.
In the future, the British side will only be the research center for Bentley Group's major brands of cars. Only Bentley and Jaguar's top cars will be produced here. Other brand cars will mainly be produced in these four major production bases to meet the needs of Bentley Group in the global market.
need.
As for the mainland, they mainly rely on joint ventures to seize the market. In addition to the current joint ventures of Ringfox, Kirin, Jaguar, Hengtong and Taurus, in the future the three major brands of Land Rover, Maserati and Lotus will be owned by the Li Group.
The brand will also enter into a joint venture with Continental Automobile Group.
Only its top luxury brands and sports cars will enter the mainland market from outside, and these cars are mainly manufactured in England.
Li Guangyu said: "On the mainland, you should also pay more attention to it. The pace of reform in the mainland is gradually accelerating, especially after the wave of recession in 1984. Many people have made good economic gains. The potential of the mainland market will increase."
Gradually it exploded."
Regarding the mainland market, Zhang Ziyu knows how much potential it has, but in the past, in addition to the government, only companies in the special zone and people outside the mainland would buy.
The real development of private cars in mainland China only officially started this year. Just last month, the Shanghai Stock Exchange began to issue vehicle photos to individuals, and it was also in the form of auctions. During this period, it was already very expensive.
In any case, at least it has broken the ice in the private car market in mainland China. The Bentley Group has finally gained a new market, and this market will become increasingly large in the future.
But for now, mainland China still mainly relies on joint venture cars to seize the market. It is difficult for luxury cars such as the Bentley Group to have any market. At present, the reform and opening up period in mainland China is still short, and luxury cars are still just a wish for them.
And even if there are powerful people now, they will not spend millions to buy a Bentley or Jaguar in a big way at this time. As for Jaguar, Maserati, and Lotus sports cars, it is even more impossible.
At this time, it is better to keep a low profile, to get the first shot, and to pursue the golden mean is more conducive to their development. At this time, those who are capable will not do things that cause trouble for themselves.
As the president of a group, Zhang Ziyu is more concerned about the group's profits. At present, the Bentley Group's main markets are still Baodao, Xiangjiang, and Southeast Asia. This has always been the basic base of the Bentley Group and has not changed over the years.
Even though the Bentley Group is now actively exploring the American market and the Australian market, the markets in Southeast Asia, Taiwan and Xiangjiang still account for as high as 60% within the Bentley Group.
Therefore, Zhang Ziyu's focus is still on these areas. The mainland auto market will definitely be brilliant in the future, but now she still relies on joint ventures to make efforts, and she does not need to pay too much attention to the development there.
It's just that this time Li Guangyu specifically emphasized that she could only pay more attention to that side.
She responded: "Li Sheng, I will ask Zhang Minqi, President of Asia Affairs, to focus on the changes in the mainland market. At the same time, we will strengthen communication with FAW, Changan, SAIC, and Second Automobile Works, and strive to make our Bentley Group cars a major player in the mainland market."
car model.”
Currently, the biggest competitor with the Bentley Group in mainland China is the Volkswagen Group. Since Li Guangyu has deployed various models in the mainland in this generation, the Volkswagen Group has obviously accelerated its pace. They not only jointly develop Volkswagen cars with SAIC, but also conduct Audi projects with FAW.
The joint venture is mainly for Jaguar and SAIC, hoping to compete with Bentley in the luxury car field.
Li Guangyu then made some arrangements for the development of British Telecom Group. At present, the development in Britain has been stable. Li Guangyu hopes that they can actively expand externally, especially Spain and Portugal. Both of them have joined the European Community this year.
It will be easier for British Telecom Group to develop in these two countries.
As time goes by, the formal establishment of the European Union is not far away, and Li Guangyu hopes that he can take the initiative in this huge economy.