Chapter nine hundred and forty first retired elders
In the next few days, Li Guangyu visited the industries in England while waiting for negotiations between Yuan Tianfan and Earl Spencer and other noble representatives.
Among the highlights are the research center under the Bentley Group and the development of the British market of the Hengyu Supermarket Group.
England is the focus of the Lee Consortium in Western Europe, and it is also the bridgehead for the Lee Consortium to enter the European continent in the future. Over the years, the Lee Consortium has continued to increase investment here, hoping to use the British market as a pillar of the Lee Consortium here.
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Britain is also a powerful automobile country. After entering the 1980s, it became farther and farther away from Japan, Germany and the United States. If the Lee Group had not single-handedly taken over the Bentley Group, many British car brands would have become the possessions of other countries.
Something in the middle.
At present, well-known British brands, in addition to Rolls-Royce, Bentley, Jaguar, Land Rover, Lotus, etc. have all been acquired by the Lee Consortium. It is precisely because of the Bentley Group's global expansion that Britain can continue to have the title of a powerful automobile country.
At present, the world's five major automobile powers are the United States, Japan, Germany, Britain, and France. The first three countries are very strong. There are many very powerful comprehensive automobile groups in the country. The British side already has an advantage in the world's top brands.
Thanks to the Bentley Group's market expansion in Asia and South America, Britain has been able to overtake France and rank fourth.
Of course, this does not include the Soviet Union, that huge country. It is difficult for the outside world to know their domestic automobile production. Due to their nature, their internal configuration is more about configuration. It is not like these automobile groups, which are based on sales volume and profits.
Comprehensive ranking.
Li Guangyu pays special attention to the Jaguar Engine Research Laboratory. Now the Jaguar Engine Research Laboratory is no longer the research laboratory of Jaguar Company.
The internal engine technical data of many automobile companies that were later acquired came here, including Land Rover, Maserati and other automotive engine technologies, and some researchers also came here.
The Bentley Group currently has six research centers, and the research center located here in Coventry is the Bentley Group Engine Technology R&D Center with the Jaguar Engine Research Center as the main body.
Currently, the engines here provide various types of engines for all models of the Bentley Group, meeting the needs of various brands of cars.
Within Coventry Jaguar Car Company, Li Guangyu said to Zhang Ziyu: "The group must invest in research and development funds. These technologies cannot be developed overnight. Only if we continue to invest and with the efforts of these experts and researchers, we
Only then can the Bentley Group always take the initiative."
Zhang Ziyu replied: "Li Sheng, our group's investment in R&D has always been in proportion to the company's profits. At present, our annual investment in R&D far exceeds that of Volkswagen, BMW, Mercedes-Benz, Ford, Nissan and other automobiles.
Group, and currently there are few companies that can surpass our Jaguar in terms of automotive engines.”
Over the years, the Bentley Group has never relaxed its investment in technology research and development. They know very well that only when the quality of their technology is excellent and the design meets the needs of the public can the Bentley Group achieve good results.
After Li Guangyu visited Jaguar's research room and production workshop, he made a special trip to visit Chemile Meyerson, the former union chairman of the Bentley Group.
This person who had given Li Guangyu great help when he acquired Jaguar Motor Company officially retired last year due to physical reasons.
This man did not choose to live in London, but returned to Coventry, where he had worked and lived for nearly forty years, and he was full of nostalgia for this place.
Chemir Meyerson seemed very happy that Li Guangyu came to visit him in person. Although he is over 72 years old and had a serious illness last year, which made him thin now, he is still in good spirits.
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After greeting him politely, Li Guangyu said to him: "Mr. Meyerson, because I have a lot of things to do, I have only met you a few times. However, I will always remember the help you gave me."
Yes, if you have any difficulties, you can contact Zhang Ziyu at any time and she will solve it for you."
"Mr. Li, thank you for remembering me. When I assisted you in completing the acquisition of Jaguar, I was not only helping you, but also saving the Jaguar company. Jaguar's development over the years has not disappointed me, and its sales have continued to hit new highs. Look,
With the current development of the company, I feel very happy.”
Although he did not create Jaguar, as the veteran of Jaguar Motor Company, he worked hard together with the founder to develop Jaguar into the world's top luxury brand and a car brand dedicated to the British royal family. This makes him feel proud and proud.
Unfortunately, after the founder handed over the company to the British government and withdrew from the management of the company, Jaguar Motor Company's development has deteriorated year by year. In charge of the company are some incompetent people who are not enterprising. This makes them devote most of their lives to
How could Jaguar's Chemile Meyerson give up?
So when Li Guangyu acquired Jaguar and the founder also supported it, he immediately used his energy to stabilize the mood of the company's employees so that Li Guangyu could smoothly take over the company.
The only thing that makes him feel a little disappointed now is that Jaguar is not an independent automobile group, Bentley Group Jaguar Cars. This really makes him feel a little unhappy.
You must know that Bentley was not on the same level as Jaguar. In terms of sales, it was even beaten by Jaguar. Bentley still used Jaguar's engines. It was just because the Bentley Group was acquired first that they were allowed to occupy the market.
Got the chance.
This made Chemel Myerson hate the former Jaguar executives to death. If those people were not greedy for their own power and position and were unwilling to let the Lee Group acquire Jaguar Motor Company, maybe the current automobile group would be named after their Jaguar.
Li Guangyu said with a smile: "Jaguar has always been the main product of our group in the field of luxury brands. Bentley is not suitable for mass production and is destined to be impossible to become our main force in the field of luxury cars. Jaguar will carry our group."
flag in this regard.”
Chemir Myerson was very happy when he heard what Li Guangyu said. Now the competition within the Bentley Group is also very huge, especially in the field of luxury cars. Bentley, Jaguar, Land Rover, Maserati, Lotus, none of them are fuel-efficient.
of lights.
Especially Maserati, which is definitely Jaguar's biggest competitor. This company is very similar to Jaguar in terms of design, engine technology, and main market.
And last year, Maserati officially withdrew from a car called the President. Currently, all Presidents under the Li Group are equipped with this model, even Zhang Ziyu is no exception.
The Li Group uses dozens of presidents to endorse this car, which makes Maserati very popular in Asia and is more popular with group presidents and general managers than Jaguar.
Now that Li Guangyu told him that he would focus on Jaguar, he believed that Li Guangyu was not deceiving him because he was not worthy of Li Guangyu doing this.
Apart from his children, the only thing he couldn't let go of was the development of Jaguar Motor Company. He didn't want the company he had dedicated to for decades to decline.