Chapter 268 Is he going to cross the border again? 10,000!)
CCTV established a documentary channel the year before last, and it also provided a lot of support. For example, it assigned top programs in documentaries such as "Man and Animals" and "Man and Nature" to be premiered on the documentary channel's dedicated channel...
It was a big hit at the beginning, and the response was pretty good. With the two-pronged approach of publicity and word-of-mouth, the ratings naturally increased steadily, which gave the staff of the channel a burst of joy. However, as time passed, "People"
The traffic brought by these two ace programs, "With Animals" and "Man and Nature", has not been retained. It has begun to show a trend common to documentaries, and has gradually declined to the point of being a scam, and it has begun to affect these two ace programs.
…
When they were on other CCTV channels, these two ace programs could still maintain ratings between 3 and 5. However, after they were transferred to the documentary channel, they have been hovering between 3 and 4 and never reached 5 again. By this year's time
, actually created the lowest ratings in the history of the program, 2.8!
This is a disappointingly low ratings.
Why does this happen?
Deputy Director Zhao Yang conducted a special questionnaire survey and finally came up with an answer.
That is, except for the two top programs on the variety show channel, the ratings of other planned programs are unimaginably low...
The highest is only 1, and the lowest is 0.3...
Zhao Yang was quite helpless. He couldn't criticize the planning team inside the channel. After all, the ratings of documentaries were generally cheating. In recent years, ratings of less than 1.5 were basically the normal level. Anything above 1.5 was considered a celebration.
The documentary channel's sluggish ratings have also led to the lack of favor from advertisers, and the lack of favor from advertisers...
Okay, where to make money?
The channel has no ratings and no advertisers are willing to invest, so you are just playing around...
Although this is a normal operation, the channel's leader Zhou Xianzu is extremely worried. His originally thin hair has turned into a Mediterranean man with only hair on both sides barely supporting it in the past two years...
In the past two years, he went to Zhao Yang almost every few months to complain, hoping that Zhao Yang could give more support to the channel and help with channel traffic and so on.
Zhao Yang felt relieved, but there was nothing he could do.
If you don’t have a successful program on your documentary channel, what’s the use of attracting more viewers?
Isn't this all gone?
You still need to be tough when you're blacksmithing. If you can't be tough yourself, others can't help you, right?
But Zhou Xianzu quit.
Taking advantage of his age and seniority, he still often goes to Zhao Yang.
He's done it.
Anyway, I am also a channel under your CCTV. Anyway, I have no ratings. I can't help it. You think of a way. You asked me to plan a program and I planned it. I only have this talent in planning. I can't help it. I
What should I do if the planned program is not popular? Either find a way for me to get some resources to attract traffic, or help me plan the program.
Zhao Yang had a headache.
If Zhou Xianzu were an ordinary leader, he would have let him shut up and think for a few days without saying a word. However, Zhou Xianzu has been working with CCTV since its establishment. Over the years, he has been very conscientious and has made great contributions...
In the end, I had no choice but to call Liu Bangshun, one of the planners of the Spring Festival Gala, and ask him if he was interested in working at the Documentary Channel for a while to help plan the program.
Liu Bangshun agreed immediately.
In fact, he has always wanted to do a food-themed documentary program, and he had this idea very early on.
However, the idea is quite vague, and the name is quite low, called "Taste the World".
After he accepted this task, he paid special attention to other food programs. By chance, he saw the guest Lu Yuan in "Happy Camp"...
I have to say that what Lu Yuan said while cooking was really attractive. It was obviously just an ordinary dish, but there was something extraordinarily charming about his mouth and his voice that was slightly full of vicissitudes of life.
Even he was quite interested in the dishes cooked by Lu Yuan, even though he knew that they were not delicacies from mountains and seas, but just a simple "Five Blessings".
Then, he wanted to invite Lu Yuan to be a guest on "Taste the World".
He found that Lu Yuan was his fucking lucky star.
Lu Yuan is so good!
It needs to be popular, it needs to have topical points, and it needs to be able to cook and explain. If you come here without saying a word, the ratings for the first episode are definitely guaranteed...
But the subsequent negative news about Lu Yuan made Liu Bangshun give up the idea of inviting Lu Yuan over as a guest.
If this was really so bad, wouldn't your invitation have been reported as a fake show?
How is this possible?
However, he didn't want to let go of Lu Yuan, the traffic king.
That……
What can be done?
In the end, he slightly changed the program plan and divided Lu Yuan into a behind-the-scenes mode.
If Lu Yuan doesn’t cook, it’ll be okay if Lu Yuan is responsible for explaining!
As for the negative news you said about Lu Yuan?
Does it matter? Lu Yuan just likes to advertise a little bit, and he just likes to show off a little bit. Is there a problem with this?
So what if his reputation in the entertainment industry gets a bit bad?
Liu Bangshun never cared about this. After all, Lu Yuan had not done any other illegal things. To a certain extent, Lu Yuan's "Wanderer" also won applause from relevant departments.
Then, when he was almost finished planning his program, he made a call to Lu Yuan.
After making this phone call, "Taste the World" became "A Bite of China".
All the content he had planned before, more than 30 pages of design plots were all invalidated...
Lu Yuan seemed to be a god. He actually talked about a program from beginning to end, even talking about the episodes...
It's like he's already watched the show.
This is simply more planning than planning!
This is crazy...
Liu Bangshun instantly felt like the waves behind the Yangtze River pushing the waves ahead...
This guy is definitely a genius!
"Xiao Wang, book a flight ticket to Hengdian tomorrow morning."
"Ah? Brother Liu, are you in such a hurry?"
"right!"
"What's wrong?"
"By the way, please tell Tai Li that the name of "Taste the World" should be changed to "A Bite of China"... What about the planning content?"
"Overthrow them all, wait until I have a chat with Lu Yuan..."
"Lu Yuan?"
"This planning idea was all thought up by Lu Yuan. Okay, I'll go out and collect my thoughts first."
Xiao Wang looked stupidly at Liu Bangshun who left the office in great joy.
Lu Yuan?
When he thought about this person, he felt a little confused.
Didn't Lu Yuan just do a lot of advertising and his reputation on the Internet is already so bad?
What are you looking for him for?
etc!
Did Lu Yuan come up with it?
this……
Could it be that this guy has now crossed over from a cross-border program to planning?
Will these identities include a program planner in the future?
Damn...
Xiao Wang suddenly became messy in the wind.
…………………………………………
Lu Yuan spent the whole day being scolded.
Of course, these scoldings are basically on headline programs and some video websites...
As long as you click on the Internet and use any browser, you can see hot searches about Lu Yuan.
When you click on it, you don’t have to think about it. There will definitely be countless shouts and condemnations...
Fans are also complaining and scolding.
They scolded me harder than anyone else.
Of course, it's not that they really hate Lu Yuan, but they think it's really cool to curse him like that!
Some popular celebrities posted on Weibo and were ready to follow the trend and scold Lu Yuan.
However, when they realized that they had not even cursed a few words, their Weibo posts were completely flooded with curses.
They were speechless.
You are all scolding Lu Yuan, why can't I scold Lu Yuan for being so popular?
Am I wrong?
I'm right, okay?
However, Lu Yuan's fans are so unreasonable.
Lu Yuan is different from all the stars in the Chinese entertainment circle, and Lu Yuan’s fans are also different from the fans of other stars...
Most of these fans scolded Lu Yuan for expressing their feelings, and they became fans of Lu Yuan. At the same time, everyone has a very strange concept. We fans can scold Lu Yuan. We scold Lu Yuan because we love Lu Yuan.
, but you can’t scold a little fresh meat like you!
If you dare to call us idiots, we will scold you until you become autistic and despair, and we will block all your Weibo and Tieba posts.
This feeling is so fucked up.
At first, there were a few young people who did try to do it, but after they ended badly, others didn't dare to do it anymore.
Anyway...
Lu Yuan is now a magical being in the entertainment industry.
Although he was scolded severely, no one thought that Lu Yuan would be finished because of this...
This guy is a major cancer in the entertainment industry.
And it's the kind of disgusting cancerous tumor that oozes pus to the point of scum.
He is so bouncy and makes you unhappy!
Do you want to hack him?
Feel sorry.
You have to line up.
With so many people criticizing him, who do you think he is?
Many people in the industry are really tired of looking at Lu Yuan, and they wish God would rain down thunder and kill him.
The morning of March 30th.
There is only one day left until April 1st.
The review results of "This Man Came from Earth" have come out, and the relevant departments want to edit and revise it again.
It will not be allowed to be released until this correction is completed.
Lu Yuan scratched his head after looking at the review results. He didn't think it was anything. If you correct it, just correct it. It's not a big deal. Which movie doesn't correct it before it's released?
This is normal.
But……
As soon as he counted the time, he was stunned.
He realized that he might have to let go.
The fastest time to correct the editing is two days. After it is completed, it must be reviewed by the relevant departments again. Only if it passes the last time can it be allowed to be released...
so……
The movie will not be released on April 1st.
so……
Maybe you will be scolded again?
Lu Yuan even thought about how the fans would scold him.
"The advertisement is so loud, where is your fucking movie?"
"Did you...really treat April 1st as April Fools' Day?"
Anyway...
It should be this kind of curse.
never mind.
Just let the pigeons go, and scold them...
Anyway, you don’t have to worry about having too much debt, right?
Lu Yuan shook his head.
Are you still afraid of being scolded if you are so shameless anyway?
A shameless person is invincible, right?
Let’s talk about cleaning things up later.
At noon on March 30th, someone came to Lu Yuan's company...
Liu Bangshun is here.
He came to discuss the new documentary program "A Bite of China" with Lu Yuan...