Chapter 141: Selling Movies or Selling Advertisements?
Pengcheng is a young city and a paradise for entrepreneurs. The Penguin Headquarters is located on the north side of Shennan Avenue. The building is 193 meters tall. It is a landmark building and is naturally easy to find.
Han Fei came to the downstairs of Tencent headquarters and was taken to the reception room. There were several restless young people inside, who seemed to be waiting for interviews. There were also many well-dressed people dressed as bosses, who should be ready to discuss cooperation.
Han Fei's arrival did not attract much attention. A few young people seemed to look at him unfriendly. The bosses also thought that Han Fei was here for an interview. After all, he seemed older than those young people.
Be small.
Han Fei didn't care, he just made a cup of coffee and drank it as if no one was around.
"Hey, buddy, are you here to apply for a job as a software engineer at Penguin Video?" A young man suddenly came over.
Han Fei was stunned for a moment and shrugged: "Not really."
"Then you are..." the young man asked doubtfully.
Han Fei said lightly: "If I said that I am here to discuss cooperation, would you believe it?"
"Pfft~~~" The bosses present were all happy, and several young people no longer had sullen faces.
One of the bosses smiled and said: "Brother, looking at you, you should still be a college student, right? If you have any good projects, why don't you tell us about them first?"
Everyone around him chuckled, obviously not believing that Han Fei at his age could discuss cooperation with a big company like Penguin.
While they were chatting and laughing, a man who looked like an assistant trotted over: "Who is Mr. Han Fei? Director Wei of Penguin Video has made an appointment with you. Please come with me."
Under everyone's surprised gazes, Han Fei stood up slowly: "I am Han Fei." After following the assistant lady to the door, he suddenly stopped, changed his body and smiled at everyone: "Maybe it won't take long,
You can see my project on Penguin Video.”
The assistant lady took Han Fei to the door of an office and knocked on the door. A man in his thirties was making a phone call at his desk.
"Are you... Han Fei?" Director Wei was a little surprised. In fact, he had a simple communication with Han Fei on WeChat before making an appointment to meet today. However, in his impression, Han Fei
It's definitely not like this. He's mature, sophisticated, and humorous. Could it be that he has a tender face?
Han Fei shrugged: "If it's true, you are not the first person to doubt my age."
"Okay, then I'll get straight to the point." Director Wei suppressed his surprise. Through previous exchanges, he knew that the young man in front of him was not an easy person to deal with.
"Of course, time is precious to everyone." Han Fei nodded.
Director Wei said directly: "I have watched the first few episodes of your TV series. Generally speaking, it is dull. Of course, I admit that your script is very good and the actors' performances are also very professional, but you do not have a famous director or a famous actor.
It’s hard to attract an audience.”
"Yes, this is our disadvantage, but Director Wei should be aware that as hot money has gradually withdrawn from the market in the past two years, the audience has become more rational. Except for a few [viewers] who have absolute influence on the market, most so-called
TV series starring well-known actors have suffered a setback, but many small-cost TV series have achieved counterattacks." Han Fei did not refute Director Wei's point of view at all, but completely exposed his weakness to him, because this is indisputable
In fact, the focus of negotiations should not be placed here.
Director Wei also had to admit that what Han Fei said made sense. The recent TV drama market was very strange. For example, Penguin Video and Kiwi Video had two TV series with the same theme. Judging from the cast, Penguin Video
The movie definitely beat the one from Kiwi Video. Unfortunately, the one that was aired on Kiwi Video became a hit that year, while the one from Penguin Video was a few blocks behind in terms of influence.
"But how can you guarantee that this drama of yours will be able to counterattack?" Director Wei asked.
Han Fei spread his hands: "Actually, I can't guarantee it."
"Oh?" Director Wei was a little strange. He didn't understand how he was playing. Did he give up now?
Han Fei faced Director Wei's scrutinizing gaze without any confusion: "Director Wei, you should know that before a drama is launched, no one knows the audience's acceptance, and the only advantage of my drama is this.
....It’s cheap!”
"Huh?" Director Wei hadn't turned around yet. Why did he feel like he was being brainwashed while watching TV shopping?
Han Fei looked sincere: "Director Wei, let me give you a real explanation. The production cost of this drama is 2.2 million. I will sell it to you directly at cost price. I don't need any resources from you for subsequent publicity.
It’s all my responsibility.”
This is the first time that Director Wei has seen someone reveal his trump card to his opponent in a negotiation. More than two million is not money at all to Penguin Video. With the authority in his hand, even if the price increases tenfold, he can still make the decision.
However, he was not impressed by Han Fei's low-price strategy.
Internet companies are not afraid of spending money. The key is to see whether the money is worth it. For video websites, they would rather spend ten times the price to buy an A-level production than spend a small amount of money to buy something that no one will use at all.
Looks like garbage.
But after Han Fei revealed all the publicity resources he had, Director Wei suddenly felt that the deal was actually a good deal. He still knew about the situation of "Flying Bird Studio". The audio novels of this studio have a large audience.
, and more importantly, their listeners are scattered across various audio novel platforms, which is a wave of free advertising.
Moreover, Han Fei himself has 6 million real fans, not to mention Yang Kexin who can help with publicity. This kind of publicity is no weaker than that of ordinary star TV series. It is worth spending money to buy advertising.
After Han Fei took out the theme song he produced for "Together", Director Wei typed it out on the spot.
"Okay, for this price, I'll ask my assistant to prepare a contract right away."
“A pleasure to work with.”
The content of the contract is also very simple. Han Fei gave Penguin Video the five-year broadcast rights of "Welcome to School Together" and received a pre-tax income of 2.2 million. The previously promised publicity methods were also listed one by one in the contract. If
If Han Fei violates the contract, he will face punishment.
Han Fei also breathed a sigh of relief. In fact, the filming of this film went extremely smoothly. The real cost of filming was 1.8 million. It seemed that he made a profit of 400,000. However, after including taxes, it can only be regarded as no loss.
This experience also made Han Fei realize how difficult it is to get involved in the film and television industry. From major TV stations to video websites, they all have their own unclear interests. If you don’t have a background or a reputation, you can only jump into it and be tortured to death.
share.
In the final analysis, one has to be strong in oneself. On the return flight, Han Fei kept thinking that with his current accumulation, he should be able to stand on the center of the stage, so why not start with "going to the same school together".