Regarding "Wuxin Master", which was suddenly scheduled to be released in August, the audience was naturally cheering, but the circle was wailing. The film that was released in June was okay, and it was almost finished. The film that was released in July was simply flat to the ground.
It was so shocking that some films originally scheduled for August were postponed to September.
Although "Wuxin Master" does not have the appeal of "Tomb Robbery Notes", it can still be regarded as an A-level production. The original production team of "Tomb Robbery Notes" is no joke, and Huayi Culture and Century Star invested a lot of resources in the early stage.
For publicity, it can be predicted that this drama will attract huge attention when it is aired. As for whether it can retain the audience, it depends on the specific content.
Of course, there are some who are stubborn. An A-level production by Gold Medal Film and Television, "Fenghua of the Tang Dynasty" was launched as scheduled, and when promoting it, it was always compared with "Wuxin Master" intentionally or unintentionally.
Taking the timeline as an example, the Tang Dynasty was naturally the highlight moment of Chinese history, but what about the Republic of China? It was an unbearable memory of oppression in China’s modern history. Such a comparison is naturally a judgment call.
As for the subject matter, "The Elegance of the Tang Dynasty" is a drama series that covers the romance of the Tang Dynasty from the time Emperor Taizong ascended the throne to the prosperous age of Kaiyuan.
And what about "Wuxin Master"? Some of the scenes are not demonic enough, and at first glance they are not enough to carry such a heavy element of history.
Anyway, in the promotional materials of Gold Medal Film and Television, they basically trampled "Wuxin Master" to pieces. Han Fei didn't understand what was going on at first. They didn't seem to have any hatred. However, after collecting information, he discovered that this Gold Medal
Film and Television really has a grudge against him, and the grudge is quite deep.
[Tomb Raiders Notes] The show that was canceled by Kiwi Video in the first season was invested by Gold Medal Film and Television. Later, the series they produced themselves in the second season of Tomb Raiders Notes was delayed and the results were not satisfactory.
And the most important thing is that most of the revenue of Gold Medal Film and Television previously came from online dramas. This is also a film and television company that started from online dramas. However, with the rise of Han Fei, Gold Medal Film and Television's position in the industry is also in jeopardy. They have a sense of crisis.
It's normal. With a super IP like "Tomb Raiders", they naturally don't dare to be stubborn, but new dramas like "Wuxin Master" are naturally a good opportunity for revenge.
Regarding this, Han Fei had nothing to be polite about. Since he was a competitor, there was no room for discussion. He challenged Gold Medal Film and Television several times in the public media.
Naturally, Huayi Culture and Century Star could not see their artists being used as stepping stones, and they also began to fight back against "Fenghua of the Tang Dynasty" through various channels. Today they issued a press release saying that their male protagonist looks like a eunuch, and tomorrow they will talk about the female protagonist.
When it comes to scandals, everything dirty and black is used.
This is the real struggle in the entertainment industry. Compared with them, Han Fei's tricks are simply too gentlemanly.
The commotion continued until the day before the broadcast, not to mention really boosting the popularity of the two dramas. This was a pain for other dramas that were launched at the same time, and basically could not escape the fate of cannon fodder.
Speaking of which, the two dramas are really comparable in terms of production cost and cast. However, "Fenghua of the Tang Dynasty" is exclusively broadcast by Penguin Video, so Penguin Video will naturally give it the best promotion position.
This point cannot be compared with [Wuxin Master]. After all, Liu Bin also hopes that Gold Medal Film and Television can restrain Han Fei.
Therefore, the promotion direction of "Fenghua of the Tang Dynasty" has been concentrated on the Penguin series platform, while the promotion expenses of "Wuxin Master" were relatively scattered.
Judging from the results, [Datang Fenghua] is still far ahead in terms of popularity of Penguin Video.
Gold Medal Film and Television also announced that it would take Penguin Video to be the most popular video in the same period. Han Fei ignored this. In the end, it would depend on quality and it would be broadcast soon. It was a complete waste of words to argue at this time.
This time [Wuxin Master] does not have advanced on-demand viewing. After all, [Wuxin Master] is a twenty-episode series. Advanced on-demand viewing is too burdensome for the audience, and [Wuxin Master] is a newly launched series after all.
We still need to focus on cultivating IP, and maybe we can launch advance on-demand in the next season.
It was still online at eight o'clock on time. Almost at the same time, the operation departments of Qiwi Video and Penguin Video began to closely monitor the data of the series.
Han Fei did not go to Pengcheng this time, but stayed in the capital. After all, Kiwi Video is a brand new platform for Han Fei, so it naturally requires more energy.
At 8:10, the number of views exceeded 16 million. The Kiwi Video platform basically swept the same period. However, the data from Penguin Video was not transmitted for a long time. It came three minutes later and the number of views exceeded 10 million.
Han Fei breathed a sigh of relief. Although he didn't put much energy into Penguin Video, the audience still recognized the sign of "Tomb Raiders Notes". This is also the reputation that Han Fei built regardless of his investment. After all, "Tomb Raiders Notes"
】The cost of the twelve episodes of the first season exceeded 13 million, and the second season of "The Raging Sea" cost more than 30 million, just to create a brand image for the audience.
"I just don't know how many clicks [Fenghua of the Tang Dynasty] has." Jiang Qinghou said thoughtfully.
In fact, in the background of Penguin Video, the boss of Gold Medal Film and Television looked extremely ugly after seeing the comparative data between the two sides. [Fenghua of the Tang Dynasty] had more than 10 million views in ten minutes, and [Wuxin Master] had more than 10 million views in 12 minutes. It seems that
[Datang Fenghua] is slightly better, but in fact, the publicity resources invested by both parties on the platform are completely unequal.
Logically speaking, [Fenghua of the Tang Dynasty] should be crushed with an absolute advantage, but the actual situation really bites the butt so hard that it is impossible to get rid of it.
In this way, let alone being crushed, it is possible to be overtaken after a while.
"Starting tomorrow, we will increase publicity and funding, and we must suppress [Master Wuxin]."
Basically, Gold Medal Film and Television no longer had the original ambition to crush them. Their goal now is very clear. As long as they stay ahead in the popularity of Penguin Video and can maintain their reputation and be passable, that will be enough.
"Has Han Fei's appeal reached this point? Or is the Tomb Raiders production team's brand name just too loud?" Liu Bin was also considering this issue and quickly called a product manager: "Please do a questionnaire.
, there is only one question, investigate the audience of [Wuxin Master], why they watched this film in the first place."