Chapter two hundred and eighty-eight: Looking forward to it.
"I see, I said, how could a web drama cost so much money? This is what relationships are like."
"Hey, I thought Han Fei would be different. The co-author is also trying to sell dogs on sheep's heads. It's false propaganda and it's real."
Driven by Internet trolls, many netizens criticized Han Fei from the moral high ground.
However, what is surprising is that neither Han Fei, Penguin Video, nor Kiwi Video responded positively, so more and more netizens joined the criticism camp.
But at this time, Huang Hexiang felt something was wrong. He did not respond in the early stage and remained silent, waiting for the incident to ferment. When the heat reached its highest point, he made another reversal. He was very familiar with this matter. This was simply the standard process of hype.
But when things have developed to this point, it's like a snowball rolling at high speed. If he stands in front of the snowball and tries to stop it, he will definitely die miserably in the end.
Therefore, the more popular this matter becomes, the more Huang Hexiang feels something is wrong. Han Fei has always done a good job in crisis public relations and can be regarded as a benchmark in the industry. How come he has no ability to resist at all?
Obviously, the other party wanted to use his remarks to create a wave of hype. At the last moment of reversal, he became the target of public criticism and was "slapped in the face" in public.
In fact, Han Fei also planned this. Since it is the last Tomb Raiders web series and he has put so much effort into it, he naturally has to maximize his profits to be worthy of everyone's efforts. It is a pity that "Tomb Raiders" is too popular.
Jin, colleagues in the industry can withdraw their files and raise their files, and there is no opponent at the same time.
This is more boring. Only when things come and go can there be hype, and Han Fei doesn't like to use scandals to create hype. So at this time, Huang Hexiang made such a statement, and many colleagues added fuel to the flames. Well, perfect.
A few days later, Huang Hexiang felt more and more uneasy, but his colleagues were still adding fuel and jealousy to make the matter bigger. Could it be that his colleagues couldn't see the problem? Obviously not, they are all foxes with thousands of years, and no one can talk about Liaozhai.
It's just that in the eyes of his peers, he and Han Fei are both enemies. Anyway, the slap in the face won't hit him in the face. Whoever they love will die, and who will die is none of their business?
Huang Hexiang secretly cursed these bastards, but he had no choice but to wait passively, watching as the popularity grew and it even became a hot search topic.
Finally, at the end of October, Penguin Video and Kiwi Video released an interview with Han Fei, which included his refutation of Huang Hexiang’s two arguments.
In the video, Han Fei responded righteously to the host's question: "About Lao Huang's two suspicions, first of all, the 16 months I mentioned is from the official establishment of the [Genting Tiangong] project until the later stage.
The time when production is completed does not include the time for script creation."
"So what about the issue of false reporting of investment amounts?" the host asked again.
Han Fei shrugged helplessly, with a sarcastic smile on his face: "This question is actually very amateurish. The 100 million used to build [Yunding Tiangong] was spent in real money. As for what it will be used for in the future, it is entirely for derivative IP development."
How come the results are related to false propaganda?"
Seeing this, netizens suddenly realized that Han Fei had already made plans from the beginning when he invested in building the theme park. He was using the theme park to share the investment pressure and spent 100 million to build a real scene for filming.
The play itself seems to be a very stupid thing.
But when it comes to Han Fei, it becomes a miracle. Because of the existence of theme parks, even if the web drama loses money, he can still make money back through the theme park. Even if the web drama and the theme park both lose money, Han Fei still has
In other derivative industry chains, such advantages are extremely enviable by other peers, but cannot be copied.
Huang Hexiang slumped on the sofa as if dead. It was not that he was slapped in the face, but that he found that after so many years in this industry, none of his juniors had a long-term view. What made him even more desperate was that he knew the other party's pattern.
It is also impossible to copy the other party's success, because the company does not belong to him alone. To build an IP, a lot of financial, material and manpower must be spent.
However, the shareholders of the company first think about their own interests before doing something. No one will agree with him to take risks with everyone's money. When dividing the money, each of these people will run faster than anyone else. Once he is let go,
They spend money to invest? Don't make trouble, don't you know that talking about money hurts feelings?
The reversal of the incident instantly caused a sensation on the Internet. There is not much controversy about the creation time. It is obvious that Han Fei has a point.
What really causes controversy is the way investment amounts are calculated.
Some netizens said: "If the real scene is used for other purposes in the later stage, it cannot be counted, at least it cannot be fully counted as investment cost."
But some netizens retorted: "I just want to ask, if there is no other use for the real scene construction, what will be done in the end? Tear it down? Even if it is demolished, it will be a cost? This is completely rogue logic. People have other uses, which shows that the value of the derived IP has played a role.
, doesn’t anyone see the benefits of this model for Chinese film and television production?”
The benefits are obviously obvious. Why do domestic film and television dramas now only have 50-cent special effects? To put it bluntly, there is no money. If possible, the scenes are shot in studios without using real scenes, and they all rely on post-production to make up for it.
Yes, Hollywood can indeed shoot a movie very realistically in a studio, but the key to the problem is that China's current technology is not up to it yet.
It’s no secret that adding real scenes and special effects can make the picture more realistic. Everyone in the industry knows this. However, the cost of real scenes is too high. It has to be built and dismantled. It is really unaffordable. A real scene that cuts corners is better than using special effects directly.
p picture.
This is an endless loop. If it can be used in the later stage of the real-life scene, it can indeed help the crew save a lot of money.
In fact, this model has been tried in early Chinese films. For example, when Chen Kaige first filmed "Jing Ke Assassins the King of Qin", he cooperated with Hengdian and spent 1.2 billion to build a Qin Palace. You know, that was 1.2 billion in 1996. If this
The crew will have to come up with the money, and they probably won't be able to get it out even if Chen Kaige is sold.
However, after cooperation between the two parties, Chen Kaige finally filmed "Jing Ke Assassins the King of Qin" using a real-life Qin Palace. Later, Hengdian also earned more than 1 billion a year from selling tickets.
But now, no matter how awesome the crew is, they can't ask Hengdian to help build the palace. They can only find a way on their own, and Han Fei's model obviously gives a brand new idea.
Of course, it's just an idea. This road is too difficult to walk. Just like Guo Degang said: In the past, my colleagues were waiting quietly for death. Since he came, it has been difficult for everyone to die well. How can we expect others to miss him?
Is it good?
The incident ended in a hurry with Huang Hexiang being slapped in the face, and the time quietly came to mid-November. Seeing the countdown to the premiere of "Genting Palace", not only the audience, but also colleagues wanted to watch this movie.
Is Tian’s [Yunding Tiangong] as magical as Han Fei said?