"You kid, you really surprise me every time. This film is well shot. It has big scenes but also thinks about human nature. It's interesting." The leader patted Han Fei on the shoulder before getting into the car.
The domestic review was passed, and Han Fei flew to the United States again. Although the review mechanism here is looser than that in China, the relative grading system is also quite strict.
According to Hollywood's rating system, the G rating is for the general public and can be watched by anyone, while the PG rating is for educational purposes. Some content in movies of this rating may not be suitable for children. There is also an R rating above, which can only be watched by those over 17 years old.
.......
In the end, the rating of "War for the Planet of the Apes" was set at PG-13, which is a special educational level. It is recommended for children after 13 years old to watch.
After all, there were some violent scenes in the version released in North America, and the rating was acceptable. The time quietly came to May. Han Fei combined the situation at home and abroad and finally set the release date for mid-June.
In fact, domestic publicity is the same with or without Han Fei, so he simply stayed in the United States. After all, this film has foreign faces, and he still has some appeal among the Chinese audience.
Everything is ready and all we need is east wind. The domestic publicity war has officially begun. Huang Hexiang believes that this is the best opportunity to defeat Han Fei. In his opinion, Han Fei's behavior of wanting to occupy the North American market without losing the domestic market is simply stupid.
, I want both the fish and the bear's paw, but the final result will only be to pick up sesame seeds and lose the watermelon.
"This kid is still bloated." Huang Hexiang began to use the resources at hand to promote the company's new film, but he also did not forget to discredit "Rise of the Planet of the Apes".
There are also many posts attacking Han Fei on the Internet, saying that he worships foreign countries and flatters the United States without any bottom line in order to make money. Otherwise, why couldn't there be a Chinese actor in "Rise of the Planet of the Apes"?
However, what Huang Hexiang did not expect was that their posts were soon besieged by some netizens. Facts have proved that Chinese companies that can actively explore overseas markets are ambitious and ideal, while some are shrinking back in China and focusing on making money for themselves.
Who has money, so what right do you have to accuse others?
Some netizens even scolded Huang Hexiang for being shameless directly on his Weibo. Huang Hexiang couldn't understand why so many people were speaking for Han Fei. Could it be that they were all hired by Han Fei? Yes, they must be.
so.
The promotional policy of "Feiniao Film and Television" is also very simple, which is to highlight the special effects, don't bother me with celebrities or scandals, and highlight a simple and crude one.
One trick has been popular all over the world. Domestic audiences are still very convinced of the level of special effects of "Tiangong". In just half a month, the pre-sale box office exceeded 50 million.
In contrast, Huang Hexiang's gold-medal film and TV show was in vain, and the final pre-sale box office was only 30 million. Huang Hexiang was so angry that he scolded his mother, but there was nothing he could do.
The premiere of "Rise of the Planet of the Apes" was still so plain and simple, but this time it was even more shabby. Except for one Jiang Qinghou, even senior movie fans couldn't name the others.
Therefore, there is basically no interaction with the audience, and we get straight to the point.
To the audience's surprise, the early pace of this film was not fast, but fortunately there was Caesar, a realistic gorilla, to attract the audience's attention.
If they only watched the early stage, they would even think that this is an animal movie similar to "Loyal Dog". However, as the plot progressed, they found that the story was far from that simple.
First of all, there is the attitude of humans towards animals. This can be seen from the orangutans that were killed at will in the laboratory. Human beings think that they are the masters of all things, and they decide the life and death of other creatures at will.
Moreover, humans who think they are smart often turn a blind eye to unknown dangers. The protagonist creates a new virus to treat his father's Alzheimer's disease, but it eventually becomes a fatal virus that almost destroys mankind.
The first impression of many viewers is that this is a Hollywood movie. Regardless of the Western faces on the screen, the spiritual core of "Rise of the Planet of the Apes" is in line with Western aesthetics. No wonder Han Fei previously said that he would film it.
A true Hollywood movie.
Although the spiritual core is Western aesthetics, from the perspective of Chinese audiences, this is also a good film. Compared with traditional Hollywood popcorn movies, this film can see the thinking about human nature, which is undoubtedly very interesting.
Extra points.
And watching the arrogant Americans being tortured to death by a group of orangutans seems to be a satisfying thing?
Thousands of miles away, American audiences have different views on this movie. First of all, this movie is in line with their values. Regarding the discussion of human nature, there were many similar movies in the golden age of Hollywood. When they watch
Come on, this movie uses orangutans as a metaphor for humans.
The orangutans in the play are actually humans themselves, or in other words, these orangutans will eventually become humans.
Of course, the biggest selling point of "Rise of the Planet of the Apes" is the three-dimensional motion capture system, which makes each orangutan appear to be standing in front of you alive. Their eyes, expressions, and even hair are so natural and lifelike.
"Oh, it's unbelievable. The orangutan in the film is almost alive. Caesar, yes, I like this orangutan. It's so handsome." A boy of sixteen or seventeen said to the reporter's camera.
The reporter interviewed another Chinese boy.
The boy's answer was even more exciting: "I have long said that Han Fei will definitely succeed. He is a genius."
Well, I met a Han Biao, but the reporter still found that this movie seemed to have more viewers than previously expected. Maybe some of them went to see this movie because of Frank. From the audience who watched this movie
Looking at it, the reviews are surprisingly good.
Soon, "Rise of the Planet of the Apes" scored 7.3 points on Rotten Tomatoes, which is already a very high rating for a commercial film. Although as more and more people comment on it, the rating is gradually declining, but
That's enough to be proud of.
Suddenly, Han Fei got the first-day box office data. The first-day box office in North America was US$17.68 million. This result undoubtedly made him the first-day box office champion.
After the data was exposed, it caused a shock in Hollywood. If "The Wandering Earth" was an accident and the box office accumulated by the Chinese to show their self-esteem, then "Rise of the Planet of the Apes" is enough to prove the strength of these Chinese people.
In Hollywood, box office actually means everything. The film critics who had ridiculed and even abused Han Fei and told him to get out early all shut up. After that, the total box office of "War for the Planet of the Apes" in the three days over the weekend was 76.5 million.
The beautiful knife was more like a loud slap in their face.
The name Han Fei also began to appear frequently in American newspapers. This time it was no longer the unknown tabloids before. Han Fei even appeared on the cover of the Asian edition of Time Magazine. Time Magazine called him an Oriental who created miracles.