Chapter 460: Painting in the interior, going to North America.
"Hero, when these two words are mentioned, perhaps many people will think of those superheroes in Hollywood. They are omnipotent in heaven and on earth. However, are there such heroes in the real world? I once thought that there were no Chinese people.
Those who worship heroes, later found out, are not actually like this. For example, the righteous Guan Er Ye and the evil-hating Zhong Kui. In a sense, are they not Chinese superheroes?"
"The values respected by Americans are that these superheroes have various superpowers, can help ordinary people realize their dreams, and can save the world. However, in the values of Chinese people, this is not the case. People worship them not because of their
ability, but because of a certain quality in them. This is the biggest difference between Eastern and Western cultures."
"Talking back to the movie Hero, when I first watched it, I was just attracted by the gorgeous special effects and exquisite colors, but after careful reflection, I read a deeper meaning. Why is the title of the movie called Hero?
In the film, Changkong is willing to give up his proud reputation as a warrior and pretend to be defeated in order to allow Wuming to get ten steps closer to King Qin. He is a hero."
"Feixue is a female prostitute. In order to avenge her country and her family, she did not hesitate to break into the Qin palace with Can Jian. Three thousand cavalry cannot stop her. She is a hero."
"Can Jian, between the hatred of his country and his family, the love of his children and the world, he resolutely chose the world. He said to Wuming: A person's pain is no longer pain when compared with the people of the world; the hatred between Zhao and Qin,
It is no longer hatred in the world! With such a big heart, how can you not be a hero?"
"Wu Ming, an orphan from the Zhao Kingdom, practiced sword practice for ten years in order to take revenge, and developed the unique skill of killing in ten steps. Finally, within ten steps, he stabbed the King of Qin with the hilt of his sword. The stab was his promise to Zhangkong and Feixue.
, To assassinate but not to kill was his expectation for the world. He walked out of the Qin Palace and died generously. He is an unknown hero!"
"The King of Qin swept away the six kingdoms, his carriages were on the same track, and his books were on the same page. This character, who was called a tyrant and conspirator in other literary works, faced the assassin Wuming, but he threw the sword at his waist to the opponent and let the opponent come.
How courageous is it to decide this sword for the world? It is no exaggeration to call him a hero!"
Famous film critic Fanghua wrote this film review on her Weibo, which also attracted the attention of many netizens. Even many viewers who watched the premiere said that they seemed to have watched it in vain? It was so fun.
?
The hero's rating on Wandou.com was surprisingly high, reaching 8.6 points. On the other hand, Feng Chi's "Night Curtain" was almost scolded.
The most controversial thing is that the audience believes that Feng Chi adapted Hamlet's profound themes of the rise and fall of family and country and the devouring of human nature by desire into a polyamorous soap opera that combines martial arts and vulgar performances.
Feng Chi naturally refused to admit this. In his opinion, these people just didn't understand. He even posted seven Weibo posts to angrily criticize the film critics, saying: Do you really understand the movie? You just accepted it.
Use other people's money to hack mine, right?
As a result, the film critics will naturally be upset. Those who have received the money are fine. Those who have not received the money, aren't you wishing for us?
For the sake of my own innocence, I can’t let you go!
So a scolding war began on the Internet. Feng Chi actually had many conflicts with film critics before, but in the end they all ended in Feng Chi’s victory, because Feng Chi has so many fans, and the film critic has only a million followers on Weibo.
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However, now that the war has resumed, Feng Chi soon discovered that he couldn't bear it anymore. When he posted it on Weibo, not many fans left a message, and many fans advised him: Forget it.
Forget it? Can you forget it? I have invested half of my life savings in it. If the box office fails, I will not sleep on the street.
Even if he had to bite the bullet, Feng Chi had to take part, so while increasing the intensity of his road shows, Feng Chi also turned on the crazy trolling mode. Whenever someone said something bad about his new movie, he would start to troll.
This not only made the audience who originally hated him even more disgusted, but also some audiences who were originally neutral or even liked his movies felt chilled. I am just saying it to be fair, why the hell are you scolding me?
In an instant, almost no one on the Internet could speak for Feng Chi. Almost all of them were scolding him. Originally, Han Fei had prepared a move, thinking about when to give Feng Chi a shot, but when he saw it, he had toyed himself to death.
, this is a bit too unsatisfactory.
On the first day of the new year, the zero-point box office of "Hero" has also been released. The high box office of 23 million also made the industry exclaim "Han Fei is back"
Indeed, compared to "Rise of the Planet of the Apes", "Hero" is obviously closer to Chinese-language movies. It has a strong oriental flavor both in terms of content and visuals, making it naturally much easier to accept.
Of course, thanks to more than ten years of development, the audience's appreciation level has made great progress.
The midnight box office of "Nightfall" was actually not low, with a total of 15.6 million, which surprised many people. The voice of people criticizing Feng Chi on the Internet suddenly became quieter.
What do you think of Feng Chi being proud? Go ahead and scold me. The harder you scold me, the better my box office sales will be. It seems that this negative marketing is not ineffective.
However, just one day later, Feng Chi couldn't laugh anymore. The first day's box office "night" was only 64.2 million. Generally speaking, based on the 15.6 million box office at zero time, the first day's box office would be at least over 100 million.
However, Feng Chi did not despair yet. After all, it was more than 60 million on the first day. This result was not to mention a big profit, but a small profit. So Feng Chi continued to increase the number of road shows, from two per day to three per day.
There were even four scenes, which made all the leading actors miserable.
On the other hand, the first-day box office of "Hero" was more normal, 230 million. Although it was not as good as the first-day box office of "The Wandering Earth", it was still amazing enough.
At the same time, word-of-mouth is also further fermenting, and many film critics have begun to interpret "Hero" from various angles. Some viewers have watched it once and found that they still didn't understand it, so they bought tickets again.
As a result, the box office of "Hero" exploded again on the second day and directly exceeded the 300 million mark. However, due to the surge in the number of viewers, Wandou.com's rating also declined, closing at 8.2 points as of the second day.
"Night" was even more miserable. The box office on the second day was only 36 million, which was almost half of the amount. This box office was absolutely bleak compared to the number of films it had scheduled.
So Feng Chi received notices from many theater chains that day. The theater chains said: We also want to make money and have cut off a lot of scheduled screenings.
This made Feng Chi even more crazy. In his opinion, these cut scenes were all about money.
However, on the third day, the box office of "Nightfall" dropped again by 21 million. By this time, Feng Chi was already a little numb.
A week later, "Nightfall" was released, and the box office was only 120 million. Not to mention making money at this box office, almost all the capital was lost. The production cost was more than 40 million, and the publicity cost was more than 20 million. Together, it was Xiao Qi
Ten million, and according to the contract between Feng Chi and the investor's boss, in the event of a loss, all the box office recovered will belong to the investor.
Originally, Feng Chi didn't care about this clause at all. He was very confident in making the movie profitable, but this was the last straw that broke his back.
In this movie, Feng Chi not only put all his previous honors on the line, but also lost all his money. For a while, people in the industry were devastated.
The box office of "Hero" achieved amazing results in the seven days of the New Year. The box office exceeded 2 billion in the first week. Secondly, the rating on Pea.com has remained above 8 points.
After two years, Han Fei once again conquered the audience with his movie. However, the theme of "hero" always has its limitations. After the Lantern Festival, the box office began to decline rapidly. In the end, within one month of its release, the box office exceeded 4 billion.
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Of course, this result is already amazing. After all, we cannot expect every movie to achieve the terrifying results of "The Wandering Earth".
Although the production was canceled in China, Han Fei did not take any time off. On this day, he took the crew on a flight to the United States again.
It was still Chris who came to pick them up, but at this time, Chris' career was no longer what it was before. The continuous success of "The Wandering Earth" and "War for the Planet of the Apes" made Cinedig a hot independent film distribution company in Hollywood.
Business volume has increased several times.
Chris is quite enthusiastic about Han Fei. Of course, it's not because he is nostalgic, but because he has tasted the sweetness from Han Fei. He believes that as long as this guy's movie is made, he will definitely be able to make money, and make a lot of money.
After a day's rest, Chris couldn't wait to watch "Heroes" in the company's screening room. As soon as it opened, he was attracted by the simple background music and the deep black.
Unfortunately, this film does not have English dubbing, only English subtitles, so he could not understand the lines very well, but even so, he was still shocked by the brilliant colors in the film.
"Oh, my God, your artist is a genius. I mean, this set is so stunning." Chris was a little incoherent.
Han Fei raised his eyebrows at Wen Qi. This shy young man did not believe that Americans could understand his use of color.
"Okay, my old man, there's no need to say anything. It's still the same old rule. This movie must be distributed by us. You know, our current channels are several times larger than before. I can even make this movie
The movie appeared on the screens of more than 4,000 theaters in North America." Chris danced with excitement.
Han Fei smiled and said: "Of course, I believe in your ability, but this movie is a little different. I have another request."
"What request?"
"I need you to help this movie win the Oscar next year." Han Fei said word by word.
Chris was shocked. This movie is indeed excellent. In his opinion, there is no problem in getting high box office. However, cultural differences aside, just looking at this movie as a commercial film, the chance of winning an Oscar is not.
big.
Over the years, Oscar awards have tended to favor literary and artistic films. This is true even in the United States, let alone Chinese films?
"Man, listen to me, this is not cost-effective. You should know that the cost of Oscar public relations is not a small sum..." Chris persuaded.
But before he finished speaking, Han Fei interrupted: "Don't worry, I will pay for the money."
"Okay, good luck to you." This is the value of the American people. As long as there is money to be made, nothing is impossible.
Han Fei's arrival also attracted the attention of some American entertainment media, but after all, it has been two years, the popularity back then has long disappeared, and no one took the news too seriously.
Those who really pay attention to Han Fei are many Chinese living in the United States, as well as international students. In some Chinese community forums and group chats, they are all chatting enthusiastically about Han Fei's new movie.
However, only a small number of people are optimistic and believe that Han Fei's new film will be as popular as the previous two films. Most people believe that Han Fei's film will be difficult to achieve the glory of the past. After all, it is a thoroughly Chinese film.
The movie is about the Qin Dynasty.
The era is too far away, and all of them have Chinese faces. They are not like "The Wandering Earth". Science fiction films have a special appeal to American audiences.
Although many viewers were not optimistic, the vast majority still said they would go to the cinema to support, and the international student groups gathered again. They once again approached Cinedigm, received a large number of leaflets from them, and began to support "Heroes" in North America.
Compulsory publicity for market screenings.
Han Fei was not idle and began to accept interviews from some media. At first, many American viewers did not remember him very well, but when the host talked about his words and deeds on a certain talk show, many American viewers still remembered him.
Got him.
Of course, it is not a good impression. In the eyes of Americans, Han Fei is a very arrogant person, and he does not have any respect for Hollywood in his words. This is not allowed. Hollywood is the symbol of the United States, and movies from all countries in the world
Everyone should be fascinated by Hollywood and come to the United States as a pilgrimage.
In this regard, Han Fei's answer was simple: "I'm here, I conquer!"
This is so arrogant. Many American viewers even clamored for Han Fei to get out of the country. Of course, some viewers said they would criticize Han Fei for being inhumane after watching the film. They would use their many years of movie-watching experience to point it out.
The mistakes in Han Fei's film let Han Fei see how professional the American audience is after being influenced by Hollywood films for so many years.
However, this is what Han Fei wants to see. After such a wave of publicity, not to mention the Chinese, even many American movie fans began to pay close attention to the release time of "Hero".
So after a series of investigations, Cinedigm finally set the release date in March, because there is a special holiday in March in the United States, which is spring break. There is usually a 7-10 day holiday. During this time period
, the box office is pretty good, and there are relatively few competitors.
"Okay, let's release it in March." Han Fei also knew that the original version of Heroes was delayed for two years and did not achieve the desired box office results.