Chapter 474: Become the person who divides the cake!
After dinner, Han Fei was responsible for washing the dishes, and Li Yanan was directing from the side. Well, he was bossy, a bit like Dong Jie.
"Why are you laughing?" Li Yanan glared at Han Fei. A woman's intuition told him that this guy must be thinking of something evil.
Han Fei said: "You look like my mother."
"Bah." Li Yanan's face immediately turned red.
Han Fei suddenly remembered that there seemed to be a paragraph in the movie version of Heaven and the Dragon Sword, where Zhang Wuji, played by Jet Li, met Zhao Min in a restaurant. He was upstairs, and Zhao Min looked back at him while riding a horse.
Zhang Wuji said: "She looks like my mother."
Xiao Zhao: "She looks just like your mother?"
"You also look like my mother."
After hearing this, Li Yanan spat at Han Fei: "This is all such a mess." After saying that, he slipped out of the kitchen.
Naturally, the reserved item on New Year’s Eve was to watch the Spring Festival Gala. However, after watching it for less than half an hour, Li Yanan started to yawn: “This Spring Festival Gala is getting more and more boring.”
Han Fei deeply agreed: "Forget it, I won't watch it anymore, it's all just lip-synching, let's just play a game."
"What are you playing? It won't be double queue, right?" Li Yanan said that he does not play mobile games.
"Wait a minute." Han Fei said and took out a box from the TV cabinet. Inside was a brand new PS4 plus VR set.
"Hey, what did I think it was, just VR?" Li Yanan said that he is a VR expert.
However, she did not see Han Fei's meaningful smile after she put on the VR glasses.
When Li Yanan was moving according to the system instructions, Han Fei was already standing behind her and hugging her waist. Li Yanan froze and was about to take off his VR glasses.
But I heard Han Fei breathe softly into his ear: "Don't be afraid, keep playing, I'm just a telephone pole, I promise not to mess around."
Li Yanan hesitated for a moment and continued the game...
There was nothing to say all night, and it was not until breakfast the next day that Han Fei discovered that the Internet had already exploded at midnight on New Year's Day.
Byte has officially released Huanxi Film and Television’s new film on the Internet.
Indeed, Byte has done a very good job. The increase in new users of several of its apps has exploded. Although the revenue from advertising fees is not enough to offset the 630 million copyright fee, the subsequent revenue is far greater than this figure.
It can be said that this transaction is a pure profit.
However, many fans were disappointed with the film, and even bluntly said that it was no wonder Huanxi Media wanted to sell the film, because except for the Spring Festival, the film would lose money in any other period.
Yes, in the eyes of many movie fans, this movie is a bad movie. Although it may not be unacceptable, it is definitely not worth spending more than an hour on a movie ticket to watch it.
However, some netizens said: If it is free, don’t ask too much, just be able to watch it. Anyway, it is quite fun to watch it without thinking.
And there are quite a few netizens who hold this view, which is quite interesting. Netizens seem to have a high tolerance for free things, even if they clearly know that free things are the most expensive, and capital will definitely come from
Earn the money back from another angle.
But it still doesn't stop them from flocking to free services. Han Fei has been reviewing netizens' opinions on this matter and can't help but sigh. This is the situation he least wants to see.
It is not easy for the mainland film market to develop from a desert to its current scale. It has taken nearly fifty years and the efforts of several generations of film and television practitioners to achieve today's atmosphere. More and more people are willing to buy tickets to watch movies.
The more.
However, through the operation of Byte, some less determined movie fans began to waver. Since you can watch movies for free, why should you spend money? Just because the audio and video effects in the cinema are better? I can watch it alone at home.
So cool.
What’s more interesting is that Byte’s outrageous operation also indirectly had a huge impact on the Spring Festival Gala. In the past, everyone sat in front of the computer on New Year’s Day, and suddenly the Spring Festival Gala programs were basically reserved items. However, this year’s New Year’s Day, all
It's about the movie.
This is very uncomfortable. Sometimes if you don't get scolded, it doesn't mean how good you are doing. It may also be because no one pays attention to you.
Undoubtedly, this is another huge blow to the Spring Festival Gala program team. Alas, I miss the days when people scolded me.
Unconsciously, the time came to March, and the epidemic still showed no signs of improvement. Many theaters began to find that the epidemic seemed to be very different from their expectations.
Originally, everyone was still thinking that the epidemic would be controlled in February, and businesses would be able to reopen in March, and maybe they could catch up with the retaliatory consumption boom of movie fans.
However, it has not. According to various signs, there are no signs of the epidemic getting better in the short term. Perhaps everyone should be prepared for a protracted war.
This is the situation that theater chains least want to see. Failure to open means that they have to continue to invest and have no source of income. What is even more frightening is that the opening is still far away.
When doing business, investment is not scary. What is scary is that after investing a lot, there is no hope of profit. This makes many theater chain owners start to think about whether this transaction is worth continuing.
Undoubtedly, they will be losing money for a long time to come, and even if the ban is lifted, the theater chain's business will not be good. It is possible that it will face losses for half a year, or even as long as a year. This account
Everyone can do the math.
As a result, some theater chain owners have also begun to look for a way out. But in this current situation, is anyone willing to take over this hot potato?
"The boss of South China Cinema has already started looking for a buyer. Do you want to contact him?" Li Yanan looked a little excited. Such a large-scale business acquisition is something that any professional manager can only meet but cannot ask for.
"How much is the price?" Han Fei's heart moved.
"15 billion. If it is really negotiated, it should be reduced to about 12 billion."
Han Fei shook his head: "This old fox really won't shed tears until he sees the coffin. The main theater stores of the South China Cinema Line are concentrated in coastal areas. There are a total of 283 self-operated stores and 75 franchise stores. According to the current situation of the South China Cinema Line
The market value of the company is indeed worth this price, but it is not what it used to be. The stock price has dropped to such a low level, and he still refuses to take any advantage. I will ignore him for now and contact some small theaters first."
"Yeah." Li Yanan nodded.
Sure enough, after another half month, the South China Cinema Chain has begun to publicly look for someone to take over the company. 58% of the shares were priced at 13 billion. If this price was last year, someone would have taken the move long ago. However, this year's market situation
With everyone watching, who is willing to buy a property that is bound to make a loss?
Even those who are interested are waiting and watching with the mentality that it is better to buy sooner rather than later, and not many have actually contacted South China Cinemas.
Soon, the time came to the end of March, and the epidemic still showed no signs of improvement. Soon another large theater chain began to seek sales in the circle.
This thing is just like the stock market. Once the gate opens, it cannot stop the car. Many small and medium-sized theater chains saw that so many large theater chains were starting to sell, and they began to follow suit, fearing that they would not be able to sell it if it was too late.
Going out.
However, they soon discovered that even if the price dropped again and again, there were still many inquiries and very few people were truly sincere in purchasing.
To put it bluntly, everyone is waiting and watching. If the epidemic ends soon, naturally some people are willing to take a gamble. After all, the summer season is a big boom, and naturally some people are willing to do projects that can be profitable immediately.
However, in mid-April, the epidemic was still very serious, which made many buyers retreat, because China's film market will have another two months of weakness after the summer holiday.
If the ban is not lifted, it will be scrapped this year.
And there is another very serious situation that has to be considered. It is impossible to operate during the epidemic. Many companies have begun to cut wages and lay off employees. Soon everyone will not have enough to eat. How can you still think about going to theaters to watch movies? One at a time
Two hundred yuan is a lot of money.
As a result, panic began to appear in the entire theater chain market, and the stock prices of all theater chains were plummeting. Some theater chains even fell to the limit for a week in a row.
Obviously, capital has abandoned the theater sector, and those who run slowly will only become leeks.
At this time, Han Fei said that he could enter the theater. Li Yanan began to contact some small theaters. According to Han Fei's previous plan, the South China Theater was actually the first choice. However, after a long investigation, it was discovered that acquiring the South China Theater
The risk is great.
First of all, Jiang Hua, the owner of South China Cinemas, only holds 58% of the shares of South China Cinemas, while the other shares are distributed among many large and small shareholders, including shares held by the government. In theory, all decisions of South China Cinemas are controlled by
It needs to be reported to the relevant departments.
In addition, as a listed company, the acquisition of South China Cinema Line will be very troublesome, as there are too many things involved, and it cannot be completed in less than a year and a half.
Therefore, Han Fei quickly shifted his focus and focused all his energy on some small and medium-sized theater lines. These theater lines only have more than 30 theaters and more than 80 theaters. However, the advantage is that they are not centralized.
In a certain area, but scattered throughout the country.
Han Fei can completely buy these small and medium-sized theater chains and then reintegrate them into a new type of theater chain.
Moreover, these small and medium-sized cinema chains are not listed, and their equity is relatively clear. What is more important is the price. Because they have little market share, the prices of these small and medium-sized cinema chains are their actual prices, and there is no premium. During the epidemic,
They are basically fire sales at a loss.
"How about waiting a little longer? Looking at the current situation, the summer vacation schedule is completely gone." Li Yanan suggested.
It is now mid-May, and the epidemic situation has finally improved somewhat, and many communities have begun to unblock. However, they are just resuming work and production, and all entertainment-related industries are still unable to operate.
Han Fei shook his head: "No wait, let's take action. The current price is already overwhelming. If the price goes down, they may take some measures to recover their losses, which will be detrimental to us."
"Moreover, after the theater acquisition, we still need to spend a lot of energy on integration. Time is too precious for us."
After hearing this, Li Yanan felt that it made sense, so he began to formally give quotations to those theaters that he had had in-depth contact with before. Of course, the price must have been compressed again. In negotiations, it is impossible to show your cards to your opponents right away.
The bosses of those small and medium-sized theater chains were on the verge of collapse. At this time, someone formally sent a quotation, and they were naturally overjoyed. Although the quotation made them want to curse, in the end they were unable to withstand the pressure of survival and had to force themselves.
Sit down and negotiate.
Negotiation is a very tiring job, and Han Fei and Li Yanan are definitely not capable of it. Fortunately, work and production have begun to resume, and the employees have returned to work after being quarantined for fourteen days.
Nowadays, it is not easy to have a stable job, so employees have to work much harder than usual.
Of course, due to the epidemic, it is definitely not feasible for these bosses to come to Beijing for negotiations. All negotiations are completed through video.
Of course, this is only a preliminary agreement. Next, Han Fei will have to send people to various places to verify the true situation of these theaters, so as to avoid discovering that the goods are not in the right version, which would be a joke.
The time soon came to early June, and the summer vacation schedule was officially announced to be completely ruined, which once again plunged many theater chains into a desperate situation.
Because Han Fei's activities were relatively secretive, and those small and medium-sized theaters usually did not attract much attention, people in the industry thought that Han Fei was just trying to buy the bottom, and did not realize that he was playing a big game.
It was not until the end of June that Han Fei began to gradually complete the acquisition of these theater chains and re-established a specialized theater chain management company. Only then did people in the industry discover that Han Fei had quietly controlled 326 theaters.
Although these theaters are relatively scattered, there are not many theaters in first-tier cities, and most of the theaters are still distributed in third- and fourth-tier cities, but I have to admit that integrating these resources will definitely become a very powerful new cinema chain.
Soon, the media reported this news, and netizens did not have any special reaction to it. For them, whether or not the cinema chain was acquired did not affect their viewing of Han Fei's movies.
However, it caused quite a shock in the circle. You must know that "Feiniao Film and Television" already has a very complete industrial chain, from audio books, to online dramas, TV series, to movies, animations, and surrounding toy factories.
, theme park.
These are quite high-quality assets, but Han Fei entered this industry too late. He can only be regarded as an excellent content producer. No matter how good the content is, it also needs a good platform to promote it. This is why Han Fei was cautious and treading on thin ice before.
reasons.
However, now that Han Fei has a good theater chain in his hands, he also has complete control of the platform resources. From now on, he is the one qualified to sit at the table and share the cake, instead of waiting for others to divide the cake.
Hand it to him.
However, it is obvious that colleagues in the theater chain are not happy about the sudden addition of such a person to share the cake, and even feel that Han Fei has touched their interests.
It is a pity that they are now unable to protect themselves and cannot pose a threat to Han Fei.