There is no doubt about the response that "War for the Planet of the Apes" and "Heroes" have caused in the United States. Even if Hollywood is unwilling to admit it, Han Fei's name has already been well-known to North American audiences, not to mention that he also won the Oscar statuette. This
Undoubtedly, he left a deep impression on the North American audience.
The past three years have been difficult for North America as a whole. The more difficult people are, the more they want to see hope, and a movie that can make people temporarily forget reality is undoubtedly the best choice, and it is low-cost.
"side effect"
The first-day box office of "Avatar" was not ideal, with only US$26 million. However, considering that it only started showing at 6 pm and the current situation of the North American film market, this box office is definitely not low.
Just when Han Fei and Chris thought that the box office of "Avatar" could only be achieved through word-of-mouth, they suddenly saw a piece of news being reported by major television stations and the Internet in the United States.
The chiefs of more than a dozen Indian tribes united to hold protests, and their reason was that they saw the portrayal of the oppression of their ancestors in the movie "Avatar", and they called on Indians to unite to fight.
"Well, it's not a good idea for us to get involved, right?" Han Fei resisted a little. After all, this was already a political act and could easily get him burned.
Chris didn't take it seriously: "Hey, my old buddy, this is the United States. Everyone has the right to express their own opinions. Okay, leave this matter to me."
In Chris's view, this is nothing at all. There are not many protests held in the United States every year. From union strikes to black people's struggle for rights, the United States stages several such dramas every year.
Chris is definitely a man of action. He immediately went to communicate with the Indians personally, and then began to arrange various interviews and reports. Needless to say, this was really a win-win event.
The Indians have obtained reporting channels, and at the same time, they have been promoting to the media that the Na'vi people in "Avatar" are based on Indians.
Speaking of which, the Indians were indeed miserable. They were originally the masters of the American continent, with a population of more than 30 million at their peak. However, with the arrival of the colonists, everything changed.
Not only did they lose their land, but many Indians were also captured and used as slaves. There were only two options before the Indians, one was to resist and die, the other was to submit and die slowly.
So the Indians chose to resist, and their resistance continued for three hundred years. Until the establishment of the United States, they still did not lay down their arms.
The population of Indians has dropped from more than 30 million to more than 2 million in the past three hundred years. Most of them are old people and children, because adult Indians were either killed fighting the colonists or captured as slaves.
A slave.
However, it is amazing that there are very few film and television works that reflect Indians in world history, and even textbooks only mention them briefly. Instead, the history of suffering of black people is described in depth.
The presence of Indians in American society is also very low. Before 1924, they did not even have the right to vote. Not having the right to vote in the United States means that no one will speak for them. Although it seems funny, this is indeed the reality.
What the President of the United States needs is votes. Without votes? Sorry, you are nothing in the eyes of the President.
Even after 1924, the Indians were not out of trouble. First of all, the educational level of Indians was the lowest in the United States, with 7.6% having college or above. The average level in the United States was 15.5%, which was more than double that of the Indians.
.The proportion of Indians with a master's degree or above is less than 4%, and the American average is 9%.
The lack of education also makes it difficult for Indians to integrate into American society. Compared with black people, who account for 13.2% of the total population of the United States, Indians are the real minority.
As more and more Indians join the protests, it has indeed attracted attention from all walks of life. Of course, Chris is indispensable behind the scenes.
The protests have allowed more and more ordinary people to see the living conditions of Indians, and they have also become curious about the movie "Avatar."
What kind of movie can make Indians who have been silent for so many years stand up? In other words, what kind of power does this movie give them?
As a result, more and more American audiences began to enter the theater. Naturally, "Avatar" did not disappoint them, with its special effects, exciting plot, oppression, resistance, and the phrase shouted by the protagonist in the film: "For freedom."
!”
They all accurately touched the tears of the American audience. It has to be said that the American people are still very sympathetic when their own vital interests are not involved. Soon, many American people who sympathized with the Indians began to
Join the protests.
What is more interesting is that some American people seem to regard the protests as their own show, and even disguise themselves as the Na'vi in "Avatar".
Not to mention, the appearance of the Na'vi tribe in real society is indeed eye-catching, and many media began to rush to report on it, completely turning the protest into a cosplay show.
However, as the protests escalated, "Avatar" began to gradually become familiar to the American people, and many viewers were willing to go to the theater to watch this movie that was highly praised by the outside world.
In just one week, the single-day box office of "Avatar" went from US$20 million to US$70 million. Such a rapid increase made Chris ecstatic.
Han Fei also had to admit that Chris's method was indeed very effective. It seemed that Americans knew the United States better.
In January of the new year, the single-day box office of "Avatar" officially exceeded US$100 million, causing an uproar in American society.
And what is most difficult for some Hollywood die-hards to accept is that as the popularity of "Avatar" grows, many theaters that were originally planning to close have begun to reopen, and the number of theaters officially open in North America has increased to more than 3,000.
Obviously, the emergence of "Avatar" has stimulated the entire North American film market and given confidence to many theater owners. In fact, it is not that some theaters cannot operate, but that many owners see no hope of profit, so they choose to close. The situation is similar to the epidemic in China.
It's exactly the same when it's over.
It's just that the United States' ability to control the epidemic is really disappointing, and the damage to theaters is far greater than that of China.
The timely appearance of "Avatar" perfectly aroused the American audience's enthusiasm for movies, which led to this scene.
In any case, the North American film market has begun to see a large-scale recovery, which has also given the United States a sense of warmth in this cold winter.
As a result, an article titled "Avatar" Saves the North American Film Market suddenly appeared on major online social platforms and was also reprinted by some media.
The article details many theaters that were closed and later reopened due to the popularity of "Avatar". According to statistics in the article, there are more than 500 theaters. It also includes interviews with several theater owners.
In interviews, several theater owners were asked what gave them the courage to reopen.
They all answered without hesitation: "It is hope."
Of course, the hope they are referring to is not the rise of movies or the like, but the hope of making money. This is the more direct side of the American people. Even in front of the camera, they do not hide it at all.
This article triggered a lot of controversy. In fact, Hollywood die-hards have always believed that "Avatar" is nothing great and is completely worth mentioning in front of Hollywood's powerful industrial system. They even called it "childish" and listed many "
evidence"
As for saving the North American film market, Hollywood die-hards will not admit it. They even think that "Avatar" just took advantage of the loophole and robbed many box office tickets that should belong to Hollywood movies.
Okay, old double standard, maybe this is the United States?
Of course, as the main creator and actual boss of "Avatar", Han Fei has naturally been interviewed by many American media.
Some American media naturally wanted to ask Han Fei what he thought of what the Hollywood die-hards said.
"They're right."
"Huh?" Some media who had interviewed Han Fei before were stunned. Is this still Han Fei? This guy dared to slap the American film industry at the Oscar awards ceremony. Why is he so timid now?
However, Han Fei immediately replied: "It's just that everyone knew that those things were not true."
Well, this is the Han Fei they know. The media reporters are all excited. This is excellent news material.
"So, what do you think the truth is?" The reporters chased Han Fei like a walking sword.
Han Fei shrugged and said: "I don't think you should ask me, because the truth is all around you. Maybe you can go to the cinema and ask the audience what they think. That is the truth."
After saying that, Han Fei got into Chris' car and drove away, leaving the reporters looking at each other in shock.
Some reporters thought about it and found that what Han Fei said was not unreasonable, so they started to walk into the theater. After entering the theater, they discovered that the most conspicuous places in these theaters were occupied by "Avatar" posters.
At the same time, I took a look at the scrolling screening announcements and found that except for "Avatar", it seemed that all other movies were produced with a low budget.
Then there are the movie-watching crowd, covering all age groups, many of whom are parents with their children.
"Excuse me, can I interview you?"
"Of course, I'm happy to oblige."
"Thank you. I just saw that you bought tickets for [Avatar] as soon as you came in. Why did you choose this movie? As far as I know, there are some violent scenes in it. Why did you bring your children to watch this movie?"
"I would like my children to watch other movies, but are there any suitable movies? I don't understand. Hollywood doesn't have a good movie, right? Why aren't they released? Are they afraid that the box office will not be satisfactory? Why do Chinese people
Do you have the courage to release it? This is not the Hollywood I remember."
The reporter was speechless after asking this question. In fact, everyone understands and recognizes this business rule. However, it is very embarrassing when a Chinese person breaks this business rule and succeeds.
As a result, some reports criticizing Hollywood began to appear in the mainstream media. Of course, the articles only targeted Hollywood, but did not mention Han Fei at all, because that would make the Americans lose face, and their proud Hollywood would actually be defeated.
In the hands of a Chinese.
What's more interesting is that many Hollywood film and television companies have indeed arranged for the release of some blockbusters after seeing the movie market pick up. However, none of these newly released blockbusters are far behind "Avatar" in terms of box office and reputation.
Not only did it not play a role in suppressing the box office of "Avatar", it actually contributed to the reputation of "Avatar".
There is no harm without comparison. The special effects in "Avatar" may not be unusual for Hollywood blockbusters, but in terms of the structure of the world view, they are slightly more delicate than those in Hollywood movies. Every detail of it is worthy of scrutiny.
.
At the same time, because of the Indians' march for social rights, many American people also have a different feeling for "Avatar".
Starting from the second week, the single-day box office of "Avatar" exceeded US$100 million. Such high box office once again aroused widespread heated discussion among the audience.
Of course, many people think that "Avatar" just took advantage of the popularity of Indians, otherwise this movie would never have achieved such a high box office.
But facts speak louder than words. In the face of naked box office data, all reasons seem so pale, and Chris doesn't care what others say. His purpose is simply to make money.
This point coincides with Han Fei's. He doesn't care at all about the arguments of the die-hards, because they interpret an ancient Chinese saying very well: Those who are not of my race must have a different heart.
In fact, this is what Americans think and have always done. Any attempt to gain their approval is futile.
Han Fei has already seen this clearly, so his purpose in coming to the United States is very simple, which is to make money.
In its third week of release in North America, "Avatar" saw a sharp decline in box office, which was partly related to the end of the Indian parade.
Of course, the biggest reason is the fate of the Hollywood giants. Obviously, they can no longer watch "Avatar" wreak havoc on the North American film market.
However, what is completely different from what they imagined is that although the film schedule of "Avatar" has been significantly reduced, the attendance rate has been maintained very well, and the several blockbusters released in succession have done well at the box office, which can be regarded as saving a little face.
But it did not further compress the living space of "Avatar".
In this way, thirty days after being released in North America, "Avatar" finally ushered in the second season, with a total box office of 2.1 billion US dollars, and it undoubtedly won the box office championship of the month.
The reason why I downloaded it so early is mainly to make way for network operations and DVDs, which is a huge amount of income.
In addition, "Avatar" has been scheduled to be released in various European countries. There is no doubt that "Avatar" has brought considerable economic benefits to Han Fei.