In Zhang Fan's hotel, the assistant came in and said.
"What news?"
Zhang Fan asked curiously.
"Ford wants to cooperate with us and said that if we are willing, they are willing to sell two of their brands to us..."
The assistant's words made Zhang Fan laugh.
“Aston Martin and Mazda?”
Zhang Fan asked back, and the assistant nodded and laughed.
"Finally I couldn't help it anymore. I thought it would take a lot of effort, but I didn't expect that people care about these brands at all. A century-old giant has confidence in its own brand."
Zhang Fan couldn't help but sigh that Tesla's purpose of coming to the United States this time was to acquire several brands.
Zhang Fan and others have already investigated the specific situation of the American automobile giant. The brands to be acquired are currently in a state of loss.
For the three giants, these brands are a burden. But for Tesla, these brands are a great supplement.
Although Tesla is strong, it lacks brand heritage. That’s why Tesla wants to strengthen its system by acquiring some well-known brands.
Hongqi was forced on Tesla. But now Hongqi’s sales in China speak for themselves. In the past year, Hongqi has become the sales leader of all brands in China.
Such an identity is completely worthy of Hongqi's identity, and Hongqi has been resurrected with full health and has become China's national brand.
Now Hongqi has traveled across the sea and came to the United States, marking the first step for the Hongqi brand to expand into the market.
Hongqi has been resurrected with full blood in the hands of Tesla, and the same is true for Maserati. It completes product replacement as quickly as possible.
Although it is a car with a new body, where is the quality, performance and quality control of the car? Maserati currently has a full range of products.
Product sales are rising as fast as a rocket. Especially in the Chinese market, Maserati, which was beaten by Porsche in the past, is now beating Porsche in turn.
This situation makes Porsche very depressed and has a death wish. But there is nothing it can do. In terms of new energy, Porsche is not making fast progress either.
Besides, Porsche is fully imported, and the price is not advantageous. The cost of maintaining a fuel vehicle is high, and the current fuel price in China is very high.
The price of ordinary 92-octane gasoline is almost more than 9 yuan. And Porsche is expensive, so it usually uses 95-octane gasoline or higher 98-octane gasoline.
The price/performance ratio cannot be compared with that of Maserati, which is now produced on Tesla's production line. Direct domestic production results in a much lower price, and the price/performance ratio in China is greatly improved.
At the same time, there are many models to choose from in the entire series, including not only sedans, but also SUVs and hard-core off-road vehicles. One advantage after another has resurrected Maserati's entire lineup, which is not only a hot seller in China, but also a hot seller in other markets around the world.
Tesla has extensive experience in operating loss-making brands. It also has its own trick. Although this trick may seem a bit shameless, it is very practical.
The cost of replacing the shell of a car with a shell is too low, but the effect is very good. Now Tesla's purpose is very clear.
It means to get more brands, change the names of these brands, and then let more consumers know how awesome Tesla is.
For example, in Europe and the United States, if Tesla is not famous, then Maserati is good. If Hongqi is not good, can Mazda be?
Tesla's off-road vehicles are not well-known, but the Hummer can do it. If you are afraid that supercars have no background, then Aston Martin can do it.
Anyway, for Tesla, this is just a car. After you use these cars and understand electric cars, you will naturally slowly recognize Tesla.
Because Tesla is the mother of these electric models, all the cars are replaced by Tesla. The technology is also used by Tesla first and other brands later.
This unknowingly enhances Tesla's brand effect. As for whether it will lose money when purchasing the brand, Tesla also has its own assessment.
According to the evaluation, the possibility of losing money is almost zero. Because after purchasing the brand, the research and development cost of upgrading the new brand of toad tablets is almost zero.
They are all traditional fuel brands, and now they are directly replaced by pure electric vehicles. No technology is needed at all, just change the shell.
Tesla directly accepted the olive branch offered by Ford. This news also made Ford very excited. For Ford, these two brands are a burden.
Aston Martin has been losing money for many years and its sales have been dismal. Mazda used to be profitable, but it has been in the red in the past two years.
Aston Martin is wholly owned by Ford, and in Mazda, Ford is the largest shareholder, accounting for 33% of Mazda's shares.
"Notify the acquisition department to make every effort to acquire Mazda's shares. At the same time, ask General Motors and Ford to help acquire Mazda's shares. The goal is to have full ownership, and at least 51% of the shares must be owned."
Zhang Fan explained directly. Now that Ford is willing to sell these two brands, Tesla is naturally willing to follow suit.
Negotiations with General Motors are continuing, and negotiations with Ford are also proceeding in secret. Chrysler, another American auto giant, is not idle either.
Compared with General Motors and Ford, Chrysler's life is even more miserable. Before Tesla's rise, Chrysler was already in a state of loss.
The losses have been even greater in the past two years. Just last year, this giant went bankrupt and reorganized again. It had previously formed an alliance with Fiat, but now Fiat no longer alliances with it.
Now Chrysler's biggest creditors are the U.S. government and the American Association of Trade Unions. So now Chrysler's life is even more difficult.
The U.S. government and the American Association are also furious about this mess.
It is losing money every year, and the entire company has debts of US$37 billion. This is a mess, but the US government still has to deal with this mess.
Because there are 150,000 employees behind Chrysler. If Chrysler is completely destroyed, these 150,000 employees will have to be laid off.
This has a huge impact on the U.S. government. Such things will directly affect the public opinion of the ruling party and directly affect the general election.
There will be an election next year, but the United States is in a mess right now. Some things must be dealt with, especially the increasingly serious unemployment problem.
Regarding Chrysler, Zhang Fan was also involved in discussions because the conditions offered by Chrysler were too scary.
Rather than acquiring a brand, Chrysler's olive branch this time is the entire automobile group.
Chrysler Automobile Group, one of the three giants in the United States, has now directly thrown it over. This has plunged Zhang Fan's team into a huge discussion. After all, this matter is too serious and involves too much money. They must discuss it carefully.