"The third greatest gift, absolutely a super gift."
Zhang Fan had a mysterious look on his face, and the people below him also raised their eyebrows. The big screen behind him lit up, and a huge advertisement appeared.
"Zhang Fanzheng's concert..."
An advertisement appeared on the huge screen, and the big words on it made everyone's eyes widen. A concert, it turned out to be a concert.
"This is the third great gift. Brother Fan's first journey concert will be held at the 100,000-person stadium in Shanghai for three consecutive days from June 5th to 8th. The 300,000 tickets for the concert will be
Tickets, including VIP tickets in the front row. Brother Fan has put them in the album. For any album purchased in May, concert tickets may be released at any time, surprise or not."
Zhang Fan shouted again. After hearing Zhang Fan's words, the fans below went crazy. All 300,000 concert tickets were hidden in the album. In other words, it is possible to get the concert tickets by purchasing the album.
"Wow, I'm so excited..."
"That's great, awesome..."
"Brother Fan is so good..."
"And this surprise..."
The fans below became excited. They originally planned to come over and buy an album. But now Zhang Fan gave them triple gifts.
Not only does the album have a lot of songs, it also comes with a one-year iQiyi VIP membership and the possibility of giving away concert tickets, which is so exciting. Especially the concert ticket, it's like playing scratch-off tickets.
Crazy, the fans went crazy. Zhang Fan's Weibo also updated the news of triple gifts. After seeing the news, countless fans went crazy.
"Damn, hurry up and buy it..."
"You must get tickets for the concert..."
"So handsome..."
"Boss, I want ten..."
"Boss, I want twenty..."
Crazy, Zhang Fan’s fans all over the country went crazy. And at the autograph session, many fans also went crazy. There were many rich fans who bought many albums at one time just for the concert tickets. In the end, Zhang Fan
We had to limit purchases, and each person at the venue could only purchase a maximum of ten albums, otherwise there wouldn’t be enough albums to sell today.
The autograph session was also broadcast live through iQiyi. After watching the live broadcast, people from major entertainment companies were dumbfounded. They had seen people who knew how to play, but never seen people who knew how to play like this.
"Damn it, this is the most awesome marketing I've ever seen..."
"Zhang Fan really knows how to play. It may seem like Zhang Fan is suffering a loss, but he is actually making a lot of money..."
"Clothes……"
"The word cow in capital letters..."
"Awesome, he is indeed the god of marketing..."
Many marketing giants were completely convinced after seeing this. When it comes to marketing, who is the best? Of course Zhang Fan is the best. The three gifts given by Zhang Fan's album seemed to be free, but secretly there was a greater purpose hidden.
Needless to say about the songs, there is no cost to store a few more songs, and there is not much loss for Zhang Fan. But it makes fans feel that this album is a good deal and worth it. With this kind of mentality, many people are not ready to buy it.
Will pay to buy it.
As for the one-year iQiyi membership, this is a cruel trick, killing two birds with one stone. It seems that Zhang Fan gave away so many members in vain, but in fact he made a lot of money. People often feel that they don't want things for nothing.
When these people get membership, they will become accustomed to watching videos on iQiyi. Once people form a habit, they rarely change it. Don’t think so many members are given away for free, but after a year, these members will
Many people will become real consumer members of iQiyi. This is an effect that spending a lot of money on advertising will not achieve.
iQiyi is Zhang Fan's company. Zhang Fan's move is equivalent to spending money on promotion, but this promotion method is very clever. It wins people's hearts and achieves results.
As for the third move, it’s even more ruthless. This is simply the concert version of Guaguai, which captures the gambler mentality of many people. Three hundred thousand tickets are stuffed into the album, which is not available in every album.
.
Normally, when fans buy their idol's album, they only buy one, and even die-hard fans only buy a few more. But now, for tickets, they may buy ten or more. It seems that they have lost their performance.
The money spent on the tickets for the event, but little did they know that these 300,000 tickets would bring terrifying sales to the album.
"Hey, what is this?"
A fan opened the album and was disappointed not to find any concert tickets. However, he found a very exquisite card. The card was made very delicately and the material was very good. When he picked up the card, the fan was stunned.
The front of the card is the cover of Zhang Fan's album with "Journey" written on it, while the back is a handsome photo of Zhang Fan.
"Poker cards..."
The fan's eyes widened. This was a playing card with a 3 of diamonds. The fan was happy to see this card.
"So handsome..."
This fan liked this exquisite playing card very much. At the same time, he felt itchy in his heart. There was a voice in his heart calling for him to collect a set of playing cards.
"Oh, the worst is to spend less next month."
Action, the fans finally couldn't help it anymore and took action again to buy some more albums. Each album has an exquisite playing card, and Zhang Fan's photo is different for each card, but some of the playing cards in the album are repeated
of.
"Whoa, whoever doesn't want Brother Fan's poker hand, give it to me."
"I still want it, it's so exquisite..."
"Girl, for poker, I bought a hundred albums, and now I'm still short of twelve..."
"Who do you think you are? I bought a thousand copies. Who has Xiao Wang..."
"Brother Fan is really good at playing..."
"Haha, I have Xiao Wang in my hand. Brother Fan's image of Xiao Wang is so handsome..."
"Wow, it's so cool, it looks bad..."
"The king is even more awesome..."
"Hahaha, look what this is?"
"I'm going to get the VIP box tickets for the concert..."
"Woo, I want tickets too..."
The fan group became lively, and everyone shared their gains today. Some people split their concert tickets, but tickets are difficult to split, and some people bought a thousand albums for the tickets without splitting them.
Some people buy multiple albums in order to collect a set of playing cards, and some give cards to each other.
After all, Zhang Fan’s marketing tactics have spoiled his fans. Long queues formed in most video stores across the country.
"Boss, it's bad. The album is almost sold out..."
In a video store, the clerk ran inside and said to the boss.
"What? Didn't I win five thousand tickets? How could it be so fast?"
The boss's eyes widened. He predicted that Zhang Fan's album would be a hot seller, so he deliberately bought some more. You must know that even for Leng Yuefei's album, he only bought 3,000 copies. Now he has bought 5,000 copies, and he only bought 5,000 copies in a day.
When it arrived, it was sold out, which was terrifying.
"Boss, go out and see for yourself."
The clerk whispered, and the boss quickly walked out. When he came to the door and saw the scene outside, the boss was completely dumbfounded.