Another day of autograph signings ended, and Zhang Fan was about to leave. However, he found a middle-aged man in the distance who was stopped by several of his bodyguards.
"What's going on?"
Zhang Fan asked quickly.
"Brother Fan, I don't know who this person is, but he insists on seeing you."
A bodyguard said, Zhang Fan waved his hand, and the middle-aged man was let go.
"Hello, Brother Fan, I am the boss of Huahao Group. I really have no choice when I come here this time."
The middle-aged man said quickly. Zhang Fan was stunned when he heard what the middle-aged man said.
"Well, let's talk about it in the car. I don't know what to call you?"
Zhang Fan asked with a smile.
"Sorry, this is my business card."
The middle-aged man directly took out his business card, Yang Bin, the CEO of Huahao Group. Zhang Fan nodded and directly invited Yang Bin to his car.
"Mr. Yang, what's going on?"
When they got to the car, Zhang Fan looked at Yang Bin and asked in a low voice.
"That's it, Brother Fan. Our company is the first company in the country to make health care products. In the past few years, our company's performance was very good. But in recent years, after international brands entered our country, our company's performance has continued to decline. Last year, our company's performance continued to decline.
, our company gritted its teeth and replaced it with the most advanced production line in the world. It can be said that the product quality is definitely not worse than international brands, or even a little better. However, due to poor marketing strategy, so..."
Yang Bin began to talk about his company's situation. After listening to Yang Bin's story, Zhang Fan finally understood the reason why Yang Bin came to see him. It's very simple. The quality of their company's current products is fine, but they don't know how to market it. If this continues, the company will only
Can go bankrupt.
However, when Zhang Fan asked Yang Bin about their company's products, Zhang Fan looked embarrassed. Huahao Group makes health care products, and its main product is **.
"Brother Fan, I know you are a marketing master. As long as you agree to help our company with marketing, I am willing to give you 20% of the shares."
Yang Bin's words made Zhang Fan's eyes widen. 20% of the shares. Most people really don't have this kind of courage. Although Huahao Group's performance is not good now, it is worth at least 500 million.
"Aren't you afraid that I won't do well?"
Zhang Fan looked at Yang Bin and couldn't help but ask.
"If Brother Fan doesn't do well, our company will go bankrupt. We have also looked for some so-called marketing gurus, but they don't have much effect at all."
Yang Bin's tone was helpless. His product was different from other products. According to national regulations, this kind of product cannot be advertised on TV. Yang Bin was able to give Zhang Fan 20% of his shares. This is a kind of courage and courage.
It's helpless. Yang Bin also feels bad for holding 20% of the shares. Yang Bin started this company from scratch.
"Have you really decided? Let me tell you, 20% of the shares are mine even if my marketing fails."
Zhang Fan looked at Yang Bin again. Yang Bin nodded and opened his folder directly.
"I have all the documents ready. They can be signed at any time."
Yang Bin looked at Zhang Fan, and Zhang Fan laughed at Yang Bin's serious expression.
"Okay, I'll take this job. But all marketing methods must be at my discretion, and the company's name must be changed."
Zhang Fan's words stunned Yang Bin.
"That name? Why? Can't Hua Hao do it?"
Yang Bin asked curiously.
"It's too vulgar. We need to change the name to something fancy. In the future, our products will not be limited to domestic markets, but will also be sold abroad."
Zhang Fan's words made Yang Bin feel a little confused.
"Then what's a good name?"
Yang Bin couldn't help but ask. He felt that the name of his company was quite good. But now that Zhang Fan said that the name needs to be changed, just listen to Zhang Fan.
"My name is Durex."
When Zhang Fan said this name, Yang Bin was confused.
"Why is it called this name?"
"The English name is Durex, Durability, Reliability, Exce. Durable, reliable and excellent."
Hearing Zhang Fan's words, Yang Bin's eyes widened. Wow, this name is really amazing. At this time, Yang Bin finally saw Zhang Fan's marketing ability. If nothing else, the name alone showed his level. Compare it.
Durex, when I look at my Hua Hao, I really feel that it is out of class.
"Brother Fan is indeed worthy of being Brother Fan."
Yang Bin gave a thumbs up, looked at Yang Bin and Zhang Fan laughed, and began to explain the next specific operation to Yang Bin.
Back at the hotel, under the witness of the lawyer, the two parties signed an equity transfer agreement. Yang Bin transferred 20% of the shares to Zhang Fan for free. Not only that, the 20% equity was non-dilutable.
Original shares.
Twenty percent of the shares were exchanged for Zhang Fan's marketing of the group. The two chatted until late at night, and Yang Bin left with a smile. Everyone said that Zhang Fan was a god in the marketing industry, and this time he really saw it. Although
Marketing hasn't officially started yet, but Yang Bin can already foresee some things.
Now what Yang Bin has to do when he returns is very simple, that is, change the company name, change product packaging and launch new products.
Late at night, Zhang Fan was busy in Zhang Fan's hotel. After Zhang Fan carefully read Hua Hao's information, he was really speechless about Hua Hao's marketing. It can be said that this company has no marketing skills at all.
In this era, traditional sales methods are still adopted. The products produced are delivered to those stores without asking. In the Internet age, Huahao's products don't even have an official Weibo website, let alone a website.
What's going on in the store?
"Hey, let's wait for the experienced driver to drive."
Zhang Fan registered an official Weibo of Durex in the name of Huahao Company. For experienced drivers, in another world, the most powerful veteran driver is the official Weibo of Durex.
"The veteran driver is about to drive, and my friend who is riding in the car is getting on."
Zhang Fan's Weibo was updated late at night, and there was a link under the Weibo. This made Zhang Fan's fans curious. Zhang Fan's current number of Weibo fans is terrifying, with the number of fans reaching 58 million.
These are not zombie fans, but real fans. Zhang Fan just posts a Weibo, and there are hundreds of thousands or even millions of replies. This kind of terrifying fan interactivity is simply unmatched by others.
"Wow, Brother Fan is going to drive? What the hell?"
"What car do you drive?"
"Go in and take a look..."
"Brother Fan, what are you doing again?"
"Brother Fan..."
"What the hell is Durex?"
"Who cares? Pay attention first and then talk..."
"Brother Fan, hurry up and drive..."
"yes……"
"Hey, why is this packaging so weird?"
"Holy shit, look at the introduction..."
"Your sister, Brother Fan, you are such an old driver..."
"No, Brother Fan, you are too dirty..."
After seeing the introduction of Durex, all the fans almost burst out laughing. Damn, can you still be a star? If you don't sell good albums, you will sell ***.
"Brothers, big things..."
"Come quickly..."
"Brother Fan is teasing me again..."
"call……"
Fans promoted each other, and the number of fans on Durex's official Weibo began to rise horribly. At this time, Durex's official Weibo was updated. A picture appeared on Weibo. After seeing this picture, everyone