In a residential area, a young man watched his girlfriend buy two large buckets of water and couldn't help but ask.
"Let's do an experiment. By the way, I bought two small fish tanks. You catch two of our goldfish and put them in two bathtubs. I want to do an experiment?"
"Ah? Experiment? You can still do experiments?"
"That's so much nonsense. Hurry up, you are not online. The Internet says that if you want to know which is better, pure water or mineral water, just do an experiment and find out. This is related to our health..."
"Husband, please help me move the two narcissus trees to the balcony. By the way, from now on, for the two narcissus trees, one will use pure water and the other will use mineral water."
"Dear, let's do an experiment, for the health of our baby..."
Experiment, Zhang Fan's Weibo ignited the enthusiasm of the whole nation for experimentation. This experiment had no technical content, which gave citizens who usually lack knowledge a strange sense of accomplishment.
The national experiment on mineral water and purified water began to spread like a virus. Many people were discussing this matter with each other when they were free, and the topic suddenly became a hot topic among the people.
This result made Zhong Wen's eyes widen. They had no idea that the public would be so concerned about this matter. Just because of Zhang Fan's Weibo, the sales of bottled drinking water on the market increased by 80%. At this time, Zhong Wen
They saw Zhang Fan's power again.
On the market, sales of mineral water surged by 300%, especially Huilong Spring, where sales quadrupled in just a few days.
This result stunned the merchants of Le Baile. Starting from Huilong Spring's advertisement, in just two weeks, the market share of mineral water soared from 15% to 38% now.
Huilong Mountain Spring's share of the mineral water market is as high as 85%. In other words, there are 85 bottles of Huilong Mountain Spring out of 100 bottles of mineral water sold on the market.
In two weeks, Huilong Spring did not suffer heavy losses from giving up the purified water business. Instead, it gained huge benefits from giving up the purified water business. Huilong Spring's stock price soared from 13.5 yuan per share to 19 yuan now.
eight.
In two weeks, the market value of Huilong Spring increased by more than 3 billion, from the original more than 7 billion to 10.8 billion.
"Huilong Spring performed an industry miracle, mineral water counterattacked pure water..."
"Three billions in two days, Huilong Spring rises..."
"An advertising slogan has long been legendary..."
"Huilong Spring's counterattack..."
Huilong Spring has once again hit the screen, and many media have reported on it. A series of methods used by Huilong Spring can be called a marketing classic. Giving up pure water, holding high the banner of natural water, coupled with classic advertising slogans, created the miracle of Huilong Spring.
At this time, an online post pushed Zhang Fan to the forefront.
"The real mastermind of the miracle of Huilong Spring"
This post appeared online and went viral.
"The editor believes that the creator of the miracle of Huilong Spring is not Zhong Wen, but Zhang Fan. Why do you say this? Let me tell you one by one. The rise of Huilong Spring starts with the bidding for "Brother Fan Show".
The 180 million bid to win the "Brother Fan Show" was considered by everyone to be rich and willful..."
"Actually, of the 180 million, only 80 million is sponsorship fee, and the other 100 million is entirely because of Zhang Fan. According to insiders, the bottom line of Huilong Spring was 80 million at the beginning. But Zhang Fan asked people to guide him.
I told the people at Huilong Spring that they would give them a free advertising slogan every time their issue reached 5 million. This classic advertising slogan is: Huilong Spring is a bit sweet. The editor has confirmed this from Huilong Spring
…”
"The reason why Huilong Spring chose to give up natural water was entirely because of Zhang Fan's advice..."
"In order to thank Zhang Fan, Huilong Spring made Zhang Fan the spokesperson of Huilong Spring. The annual endorsement fee is as high as five million. This amount of money is not available to many top celebrities..."
"The crazy national experiment is also because of Zhang Fan's Weibo..."
This post described it in great detail, basically revealing 90% of the true story of the incident. After reading this post, everyone’s eyes were shocked.
"No, Brother Fan is too awesome."
"Is this really the case? Brother Fan should go into business..."
"Brother Fan, you are truly a god-like being..."
"My brother is amazing..."
Crazy, many people feel that the world is going crazy. Such a classic marketing plan was actually created by an artist. This makes countless marketing masters feel ashamed.
"Haha, it's a joke. The team behind someone's backstage are really shameless to the extreme. You try to take advantage of everything. This ability to gain popularity is really unparalleled. How shameless does this person have to be to do this to himself?
It’s gold-plated.”
Just when everyone was talking about it, the famous host Lu Xiaoou posted a post directly on Weibo, satirizing Zhang Fan without any concealment.
"If someone really has this ability, why would he still be an artist? Just become a businessman. If someone really has this ability, he wouldn't be a beggar as an online anchor. If someone really has the ability, he wouldn't be a beggar.
Become a manure collector. If someone is really capable, he will not be caught illegally setting up a street stall..."
Lu Xiaoou posted another Weibo post, along with the previous link. Many people clicked on the link out of curiosity, and the link jumped to a website.
"Let's find out who Zhang Fan is?"
Seeing the big title, everyone became curious.
"Zhang Fan was born in the countryside in 1988. He was naughty and mischievous since he was a child. He dropped out of school in the second grade of junior high school..."
This post is very detailed and contains a lot of information. Zhang Fan’s ID card, pictures of Zhang Fan’s hometown, and photos taken when Zhang Fan was in school.
"I was expelled from school for fighting in the second grade of junior high school. Then I went to work in a factory. I was arrested by the police station for fighting in the factory and detained for fifteen days. Then I was detained again for selling pirated CDs..."
Black history, the entire article is about Zhang Fan's dark history. He was fired, detained, got into fights, sold pirated CDs, worked as a excrement collector, a migrant worker, a nightclub waiter, etc.
In short, the purpose of this article is to tell everyone that Zhang Fan is a scumbag.
"I didn't expect Zhang Fan to be such a person. He really disgraces the entire industry."
"A person like this can also become an artist, hey..."
"No wonder his mouth is so poisonous? It turns out that a person's mouth is related to his quality..."
"The cancer within the circle..."
Lu Xiaoou's Weibo has been supported by some people. These people are all third-tier artists. These artists have either been out of fashion for a long time, or they like to hype, or they just want to curry favor with Lu Xiaoou.
Lu Xiaoou has been famous for a long time. Although he is only a host, he is a genuine second-tier star. Compared with Zhang Fan, who has just debuted and has no connections. At this time, everyone will naturally choose Lu Xiaoou. For a time, Zhang Fan was regarded by many people