Everyone looked at Zhang Fan with curiosity and expectation in their eyes. Looking at everyone's eyes, Zhang Fan laughed.
"Actually, this matter is very simple, that is, our Longteng Group will help you build your own brand. And build your own celebrity self-operated store in our Longteng Mall. We will provide the factory, we will provide the designer, and we will provide the logistics. You have to do it
All you have to do is use your fame to drive product sales. As long as you use your fame, you can get 40% of the brand's profit dividends..."
Zhang Fan's words made everyone's eyes widen. It was an unprecedented model. This model was unprecedented, but now it was brought out by Zhang Fan. In fact, if you think about it carefully, this model is actually a different kind of endorsement.
However, this kind of endorsement is for yourself, relying on your own reputation to guide consumers to buy products. Forty percent profit, this kind of profit point is very scary, after all, you don’t need to pay for anything.
Compared with advertising endorsements, this method is more attractive. After all, the profits of many products are amazing, and now Longteng Group provides them with a platform for free.
"Of course, we also welcome you to invest in your own brand. Our Longteng Group is willing to let you build your own self-operated store in our Longteng Group. But you must accept the supervision of our Longteng Group. In a word, I will take you,
Make money together."
Zhang Fan said with a smile, which got everyone talking. Zhang Fan is more courageous than anyone else. This kind of investment is not small, with so many artists and so many products. Longteng Group needs to spend money to build the brand first.
However, the benefits of this model are also very great. Don't underestimate the appeal of celebrities. These people have many fans, and these fans alone are a huge group.
Win-win, this is definitely a win-win. If you are not afraid of risks, you can build your own brand and enter Longteng Mall. If you are afraid of risks, you don’t have to pay anything. Longteng Group will contract everything, and you can just take 40% of the profit every year.
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"Brother Fan, can any product be used?"
An artist couldn't help but ask.
"Of course. It's okay even if you sell ***. However, your products must be supervised by our Longteng Group. We, the Longteng Group, don't want to ruin our own brand..."
Zhang Fan's words made many people nod.
"Everyone can think about it first. Those who are interested can discuss it directly with our staff. Once the opportunity is given, it is up to you whether you can seize it or not."
Zhang Fan smiled slightly, this matter is very important. After making a decision, if they want to share the benefits, they must assume obligations. And their obligation is to promote their brand.
For example, if your brand is a clothing brand, then you will probably have to focus on your own brand when going out in the future. The power of celebrities' matching styles is not small, and only by being the author can you maximize your benefits.
Naturally, you will lose some endorsements by doing this. However, although you lose endorsement fees, the profit dividends of your own brand may be many times the endorsement fees. Especially for popular celebrities, the purchasing power of fans is very strong.
Discussion, the whole club started talking. Even Zhang You and the others were shocked. This model is really unprecedented. You can get 40% of the profit without spending a penny. This kind of courage is simply beyond the reach of ordinary people.
No.
But now Zhang Fan dares to play. For Zhang Fan, this profit is nothing. He sees further. Once those fans get used to shopping in Longteng Mall, they will continue to bring continuous profits to Longteng Group.
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This is Zhang Fan's unique move. It is also Zhang Fan's advantage. Zhang Fan's advantage is his strong influence in the entertainment industry. This influence is unmatched by Baili Group and iFlytek Group.
"Afan, you are really born to be a businessman."
Liu Yunhua and Zhang You came over and looked at Zhang Fan and couldn't help but give a thumbs up. Wow, this is a great move. It seems that Longteng Group spends money and efforts, and the celebrities are only responsible for publicity.
In fact, it is the Longteng Group that occupies the spotlight of these celebrities. Without their publicity, ordinary people would not know this brand among so many brands.
But things are different now. Given 40% of the profits, these artists will definitely work hard to promote them. But in the end, Longteng Group took 60% of the profits.
Baili Group can naturally play in this model. But in the entertainment industry, if it is left to the celebrities and artists to choose, it is estimated that not many people will choose Baili Group. Cooperation with Baili Group can make money, but invisibly offends Zhang Fan
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With Zhang Fan's current status in the entertainment industry, if he offends Zhang Fan, Zhang Fan may end his career as an artist with just a casual move. Baili Group does not have such power.
"Afan, I'm interested too. In fact, I've always wanted to own my own audio brand..."
Zhang You said seriously. Zhang You is an audio enthusiast, which everyone in the industry knows. Zhang You has collected many of the world's top speakers, and a set of top speakers costs a lot of money.
Zhang You has always wanted to invest in an audio brand of his own, but investing in an audio brand is not a simple matter. It requires not only capital, but also technology.
Now Zhang Fan's attention made Zhang You excited.
"Brother Friend, you are so cruel. This investment is not low. But you are worth the price."
Zhang Fan laughed. Every star has its own investment price. As an intercontinental superstar, Zhang You’s price was one billion yuan.
One billion yuan to build an audio brand is not a lot but it is definitely not a small amount. Besides, once the product becomes profitable, you can still invest a steady stream of money into product research and development.
"I'm here to join in the fun. I want to have a clothing brand of my own."
Liu Yunhua's words made Zhang Fan also laugh. Other celebrities are also constantly making decisions. The brands are also diverse, and there are various types of clothing, food, housing and transportation, but in general, there are more brands of clothing, shoes, and bags.
Especially those female celebrities, they know best what women like to buy. Only by following what they like can they make a lot of money.
The reception became extremely lively, with everyone interacting with each other. At the same time, Zhang Fan kept saying hello to everyone. Of course, during this period, Zhang Fan also kept giving some temptations to some people.
For example, roles in TV series, movies, etc. Zhang Fan's talent is a priceless treasure in the entertainment industry. A song written by Zhang Fan can even be sold for tens of millions. Such a price has never been seen before.
The scripts written by Zhang Fan can easily be auctioned for sky-high prices. Any idea that Zhang Fan has can attract countless people to compete for it. Only here Zhang Fan truly reflects what it means to be worth a thousand dollars.