On Saturday, many children were at home for the holidays. At six o'clock in the evening, many people turned on the CCTV children's channel, which they had never watched before.
"Dad, I want to see two little bears..."
"Baby, there is a very good cartoon today, let's watch it first..."
"What cartoon..."
"You'll know in a moment..."
In many families, parents coax their children in this way. At present, the domestic animation industry is relatively backward, especially the animations watched by children, the quality and creativity are very average.
Now that "Doraemon" is about to start airing, they seem to have found their target instantly. Many families are watching the TV as a whole family.
"Breaking four..."
Around six o'clock, the staff of the children's channel were surprised when they looked at the ratings. It broke four. This rating was something they could not even imagine.
You must know that the ratings of the children's channel have always been the lowest, and it would be a big surprise if it could break one. But today, it actually broke four. This surprised the director of the children's channel.
At 6:10, "Doraemon" started airing. When the cartoon started airing, many people watched it with concentration.
"Wow, Dad, Doraemon is so cute..."
"Dad, why does Doraemon look different from our cats..."
"Mom, Doraemon is so powerful..."
Seeing the excitement on the children's faces, the parents were also very happy. The most important thing is that they also watched it with gusto. They thought that the children wanted the animation, but when it was actually played, they had no objection at all.
Novel themes, interesting stories, weird things, and some simple principles of life satisfy both parents and children.
An episode lasts ten minutes, without any commercials in the middle. After the first episode is played, commercials start to play.
"The same toys as Doraemon are available in Longteng Mall, more toys are waiting for you..."
Advertisements, advertisements for Doraemon toys. Various toys, such as rag dolls, alarm clocks, school bags, pencil cases, etc.
"Dad, I want these toys..."
"I want Doraemon's schoolbag..."
"I want an alarm clock like this..."
"I want this pencil case..."
Seeing these advertisements, the children shouted one by one. Seeing their children like this, these parents were speechless.
"Brother Fan, come out, you are too cruel."
"I originally took my children to watch anime, but now I'm broke..."
"Already chopped..."
"My child insists on Doraemon's school bag and pencil case, and I have already placed an order..."
"Already chopped..."
After the animation is played, the peripheral advertisements are played. The timing is very accurate. And the effect is great. The peripherals of the animation are very scary.
This peripheral is the value of a good comic. Now, Longteng Group is fully capable of producing the peripherals of Zhang Fan's works as quickly as possible.
Many people can't help but log in to the Longteng Mall. There is also a "Doraemon" section on the homepage of the Longteng Mall. Click in and you will find a variety of dazzling products.
This routine makes many e-commerce platforms extremely envious, but they can only envy this kind of thing. They can't get this kind of peripherals at all. They are all Longteng's self-operated products.
Not to mention them, even some offline supermarkets currently do not supply the products. Now if you want to buy Doraemon peripheral products, you can only buy them in Longteng Mall. Among the five elements, the number of users of Longteng Mall has increased a lot.
In this world, children's money is the best thing to earn. Especially in China, almost every family is very pampered towards their children.
After the three episodes of "Doraemon" were played, many children were still unsatisfied. The advertisements for various toys interspersed in the middle made many parents hemorrhage.
"Today I watched Doraemon with my son, and I watched it with gusto..."
"Haha, same, very interesting..."
"I don't have children, but it's still very interesting to watch..."
"It's really good. I haven't seen such a beautiful animation since I was a child..."
"Woo hoo, I strongly appeal to Brother Fan to draw an anime for adults..."
"Yes, Brother Fan, can we raise our IQ..."
"Brother Fan, please give me good animation..."
"Please give me +1 for anime..."
"Please give me +2 for anime..."
Netizens started talking about it, and everyone expected it. Not only children like to watch Doraemon, but many adults also watch it with gusto. The story is very interesting, and the things taken out of Doraemon's little pocket are also very interesting.
Three episodes a day, this playback speed is also full of sincerity. On the official website of Longteng Comics, the comics are updated four episodes a day. This update speed is much faster than ordinary comics.
For other comics, it is very impressive to be able to update two episodes a week. Many of them are only one episode a week or even less.
The update speed is fast, which is something that everyone likes. Everyone enjoys it, and the Longteng Group also makes a lot of money.
After the CCTV Children's Channel broadcast, "Doraemon" was logged into Longteng Video. Many people who had not had time to watch it couldn't help but log in to Longteng Video to watch it.
The craze for "Doraemon" has spread, and an anime has made headlines again. Such abilities have made many artists extremely depressed.
In the current Chinese entertainment industry, Zhang Fan can grab headlines for whatever he does. This ability to grab headlines is unmatched by anyone in China.
The most important thing is that this not only grabs the headlines, but also makes people enviable. Just look at the sales of Doraemon peripherals in Longteng Mall to know how profitable it is.
The top-selling toy is a toy that is exactly the same as Doraemon. In just three sales, sales exceeded one million. And the price of this toy is not cheap, as high as 199 yuan.
The sales of other peripheral products are also very hot. And this is just the beginning. With the popularity of Doraemon and the distribution of offline peripheral products, no one can predict how much money the entire peripheral products can make.
Value, this is the value of animation. In another world, an excellent animation can even leverage tens of billions of dollars in production value. This is very scary, and now, Longteng Group is just getting started.
In Japan, a signing ceremony was officially held in a hotel. Longteng Group acquired the famous Japanese comic magazine Student Library for US$38 million.
Shoukan is an old magazine in Japan. Its "Shōnen Weekly" was once the most powerful anime magazine in Japan. However, in recent years, this magazine has experienced many problems and has slowly declined. Due to the lack of good works, "Shounen Weekly"
The sales volume of the Weekly is also getting smaller and smaller, and the influence of the student library is getting weaker and weaker.
The price offered by Longteng this time was a very high price. The signing ceremony was completed and both parties shook hands. From this moment on, this old Japanese magazine became an industry of Longteng Group.