In the villa, Ruan Qingshan and Zhang Fan began to study the strategy of going global. Now Longteng Group's strategy of going global is divided into two steps. The first is to enter the high-end. Longteng Group's Dragon series products are being developed, and the Dragon series are high-end products.
The second step is to enter the low-end, targeting third countries. In third countries, use low-end products to increase sales while slowly cultivating your own brand. As time goes by, this brand will slowly become deeply rooted in people's hearts.
Stand slowly.
"Xiaofan, the biggest shortcoming of Pakistan Railway is the security situation. Although it has improved somewhat in the past two years, the security situation is still not optimistic..."
After research, Ruan Qingshan looked at Zhang Fan and couldn't help but said. Pakistan Railway is a very good market with a population of nearly 200 million. Judging from the population alone, this number is definitely very large. At the same time, the relationship with China is also very high. If
If Longteng Group invests, Batie will definitely be very happy.
But Pakistan Railway has one of its biggest shortcomings, and that is the security situation. Pakistan Railway is an area hardest hit by terrorist attacks, and it suffers terrorist attacks almost every day. With such a security situation, no one can guarantee that there will be no problems with their investment.
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"The security situation is indeed an issue that must be considered. However, we cannot stop investing because of regional chaos. In recent years, the amount of foreign investment in Pakistan Railway has been declining year by year. If we invest now, it will be a timely help..."
Zhang Fan said seriously. Although the security situation of Pakistan Railway is somewhat unsatisfactory, it has become much better in the past few years. Now that China is leading the new economic system, Pakistan Railway, as a member of the economic corridor, will definitely benefit in the future.
If we can seize this opportunity and seize this large market of 200 million people, it will be very important for Longteng Group.
"Okay, since you think it's good, I'll listen to you this time..."
Ruan Qingshan nodded. He still had to listen to Zhang Fan's opinion. After all, the entire Longteng Group belonged to Zhang Fan.
"With this investment in Pakistan Railway, we need to be clear about our positioning. We will not pursue profits to the greatest extent. Our goal is very simple, to expand market share and expand the influence of our Longteng Group. This is what I think, we put the product
Profits are controlled at about 20%. We do not take these profits back to the country, but invest them in Pakistan Railway to build the Longteng self-operated village of Pakistan Railway."
Zhang Fan explained his strategy. Zhang Fan's strategy is very simple. Although the market of Pakistan Railway is large, the profit is quite low. After all, the economic development is not very good.
Make small profits but quick turnover, and occupy the market in the shortest possible time. Then use the profits earned to build the Longteng self-operated village in Pakistan Railway, and let the reputation of Longteng Group spread in Pakistan Railway.
This will not only increase the influence of Longteng Group in Pakistan Railway, but also increase the political capital of Longteng Group in China. You must know that Pakistan Railway is the most important iron brother in China.
After determining the strategy, Longteng Group took action. Zhang Fan was not idle, and used his points to redeem some more suitable technologies in the lottery machine to meet this strategy.
Longteng Group's R&D center, Zhang Fan and Ruan Qingshan both came here. Longteng Group invested huge funds in research and development, and after such a long period of development, it also accumulated a certain amount of technology.
Many technologies are already quite mature. At the same time, Longteng Group's self-operated model has also greatly improved Longteng Group's own production capacity.
Nowadays, Longteng Group can produce and use a complete set of parts for many products. Not only does it use them itself, Longteng Group also goes out and becomes a parts supplier, and the more mixed it is in this industry, the better.
"Chairman, these products are new products we developed according to our requirements."
The R&D director took Zhang Fan and the others into the product exhibition area, where a large number of products were displayed.
"Chairman, the technologies used in these products are relatively mature technologies at present. The failure rate of the products is also very low. We have incorporated our latest design concepts into the design."
The R&D director said with a smile. There are many products here, and the characteristics of these products are very obvious. The technologies are currently relatively mature or even about to become obsolete.
However, just because these technologies are not advanced, they are quite stable. Because the technologies are mature, the failure rate is relatively low.
The cost is low, the quality is stable, and the technology is mature, but the appearance design is very fashionable. Just take out any product and its appearance is no weaker than the high-end products on the market.
"very good……"
Zhang Fan nodded. These products are exactly what he needs. These products are mainly household appliances, electronic products, daily necessities, etc.
Zhang Fan looked carefully. When he saw several mobile phones in front of him, Zhang Fan laughed. He took out a mobile phone and opened it.
This mobile phone looks very fashionable. But when you hold it in your hands, you will know that it is very cheap. The casing of the product is a cheap plastic casing.
However, after careful color matching and surface treatment, the plastic casing looks very delicate. When the phone is opened, the screen resolution is also very low-end. It is obvious that this display uses a relatively cheap display.
However, the boot speed of the phone is not slow. The familiar Dragon logo shows that this phone uses the Dragon system.
"Chairman, this mobile phone is our Longteng brand mobile phone. The mobile phone you got is the lowest-end mobile phone. The chip also uses the Loongson developed by our Longteng Group, and all other parts are produced by ourselves.
If mass-produced, the cost price of this phone can be controlled at around RMB 80.”
The words of the R&D director made Zhang Fan laugh. Mobile phones, Longteng Group has long wanted to enter the mobile phone industry. However, the mobile phone industry is not so easy to deal with, and Longteng Group was not prepared before.
Now, Longteng Group has finally gotten involved in mobile phone products. At the same time, Longteng Group's R&D team also started the research and development of mobile phone chips after Ruan Qingshan took over.
Loongson is the technology provided by Zhang Fan. After research and development, this chip was finally developed. Although the technology is not advanced, it is an authentic chip developed by Longteng Group itself.
Even the manufacturing is done by Longteng Group, and the production lines were bought at a high price. Compared with the top mobile phone chips currently on the market, Loongson's technology lags behind by about two years.
However, this technology is enough for the Pakistan Railway market. The most important thing is the cost. After precise control, the Longteng Group has controlled the cost of a mobile phone to 80 yuan, which is simply too cheap.
After turning on the phone and playing with it for a while, Zhang Fan laughed. Although it is cheap, the running speed of this phone is not slow. Compared with those cheap smartphones that cost four to five hundred yuan, it is not weak at all, and the smoothness is even higher.
One thing is that this kind of product is suitable for Pakistan Railway’s future strategy.