"The reason why I am here to chair the meeting today is because today's meeting is very important. Although I have not managed the company for a long time, I am paying attention to everything in the company."
Zhang Fan said seriously where he was sitting. Although he no longer manages the company, Zhang Fan basically knows everything about the company. At present, the company is running well and there are no deviations.
Compared with the somewhat radical Longteng Group before, the current Longteng Group has become more stable. It no longer simply pursues growth, but pursues stability and growth.
"The main content of our meeting today is our Dragon Label certification. After such a long period of hard work, our Longteng Group's Dragon series products have made some achievements. And the standards for Dragon Label certification have been completed. At present, our Dragon Label certification is
It is the highest among all certification standards in the world. We will launch our Dragon Label certification system at this Comic Exhibition..."
Zhang Fan's words made everyone's eyes light up. Longteng Group's Dragon series products are Longteng Group's high-end products. When they were built, they were targeted at the five Nordic countries.
At present, the Dragon series products have successfully passed the inspections of those countries and entered the markets of those countries. Although the current sales are not very good, being able to enter the market already shows its strength.
But Longteng Group's ambitions don't stop there. Dragon Label certification is Longteng Group's real ambition. Dragon Label certification is a certification system funded and supported by Longteng Group.
In addition to Longteng Group itself, Longteng Group has also roped in dozens of internationally renowned third-party testing institutions. These third-party testing institutions are all authoritative institutions with strong authority.
With their participation, Dragon Label certification has real credibility and persuasiveness. This system is a sign that Longteng Group is taking a high-end route.
The low-end drives volume, and the high-end makes money. The higher the high-end the product, the higher the profit. The profits of high-end products are far beyond what low-end products can match.
For the same product, low-end products may only cost 100 yuan, but high-end products can be sold for thousands or even tens of thousands of yuan. This price gap far exceeds the cost gap.
This is why Apple is so rich. In terms of shipments, Apple is not number one in the world. But in terms of net profit, it is firmly number one. This is the value of high-end products.
"The Dragon series products are the key products that our Longteng Group will build in the future. Therefore, this first step must be taken well and steadily. We would rather go slower than allow mistakes. When building a brand, impetuousness is the most taboo. A good
Excellent brands often take decades or even hundreds of years to develop slowly, so we can’t rush..."
Regarding the Dragon series products, Zhang Fan is very serious. Longteng Group has risen too fast, but its foundation is still too little. Especially in terms of brand, Longteng Group is now a bit like an Internet celebrity brand.
A truly valuable brand takes time to develop. Only after time can consumers know what a good brand is.
That kind of brand effect slowly takes root in people's hearts, and finally a real brand can be formed.
"Our strategy is very simple, focus on volume at the low end and seek profits at the high end. We adopt different strategies for different groups of people. The purpose is to cultivate customers and make the brand deeply rooted in people's hearts through long-term cultivation. Especially the services of low-end products are also
Can't let it go. Because among these users, there are a large number of potential high-end users..."
Zhang Fan's words made everyone nod. At present, the overall philosophy of Longteng Group is to operate the brand. In some cases, it is better to give up profits than to build a good brand.
If a company wants to run for a long time, it must pay attention to its brand. A company that does not pay attention to its brand will eventually be eliminated by the market. Companies that only pursue profits abound in this world, but the final result is that they will be eliminated by the market.
eliminated.
The meeting lasted for half a day before it ended. After the meeting, all senior executives took action. Especially the people in charge of the Dragon series products took it very seriously.
After so long preparations and such a big investment, the Dragon series products are finally coming to fruition.
Back at the villa, Zhang Fan sat on the sofa and took a deep breath. Leng Yuefei came out with a piece of fruit, picked a grape and stuffed it into Zhang Fan's mouth.
Zhang Fan smiled slightly and leaned directly on Leng Yuefei's belly, listening to the little guy's heartbeat with a smile on his face.
"I'm used to having leisure time. Isn't this busy life a bit unaccustomed to me?"
Leng Yuefei asked with a smile.
"It's true. But this feeling is quite good. Dragon Label certification is an important step for Longteng Group in the future. It cannot be ignored, but it's okay. I can rest assured that my subordinates will do their jobs."
Zhang Fan's words made Leng Yuefei laugh.
"Yes, with a boss as generous as you, they will definitely work hard."
Leng Yuefei couldn't help but joke. Forty percent of the profits are distributed to employees. This kind of boss is really rare. Coupled with the benefits of Longteng Group, Zhang Fanke can be hailed as the best in history.
boss.
Look at the employees of Longteng Group. Many of them are now rich, and there are a lot of middle class people. If you go to the underground garage of Longteng Homes now and have a look, it is almost like a car show.
During the holidays, at the exit of Longteng Homeland, the luxury cars are the envy of anyone. Million-level luxury cars are everywhere, and there are even tens of millions of luxury cars.
Ordinary Mercedes-Benz and BMW cars are almost becoming trash in the underground garage of Longteng Group. There is no way, employees of Longteng Group do not need to invest in houses or their children’s education. Once you have money, you will naturally spend it.
.
Within Longteng House, there are many high-end consumer places. These consumer places usually do very good business. It is precisely because Longteng Group is here and there are so many Longteng employees here that the current Blue Ocean City is developing so rapidly.
In terms of consumption power, the high-end consumption power of Lanhai City is not weak at all compared with some first-tier cities.
The ecosystem of Longteng Group is also the envy of many groups. It seems that all the money is given to employees. But in the end, these employees are allowed to spend their money willingly to Longteng Group.
For eating, drinking and having fun, Longteng Group has built many high-end consumption places in Lanhai City. Employees of Longteng Group basically go to these places for their daily consumption.
The money went around in circles and returned to the hands of the Longteng Group. Most groups really can't learn this kind of routine.
"Little guy, when will you come out?"
Zhang Fan gently stroked Leng Yuefei's belly, already impatiently waiting for the little one to come out. Looking at Zhang Fan's cute look, Leng Yuefei's face was filled with happiness.
During this period of time, Leng Yuefei slowly realized the happiness of a woman as a mother. Although it was very hard, watching her baby grow up day by day, especially after the little one could move, that kind of feeling