"Withdrawing from the real estate industry is the result of our careful consideration. Because in our view, the domestic real estate bubble has reached a stage that is about to burst. The housing reform policy may be the last powerful medicine for soaring housing prices.
This powerful medicine has caused housing prices in third- and fourth-tier and even small counties to soar. And behind this surge is not the escape of young people, but the fact that young people have no way to escape..."
Zhang Fan posted an article on Weibo, and this article was bearish on real estate. It also gave accurate data, based on data collected by Longteng Group.
The proportion of consumption is actually declining, and the debt ratio of citizens is increasing. Mortgage expenses have become the largest expenditure item for citizens.
In the past, housing prices were high in big cities and OK in small cities. However, housing reform has changed this, and now housing prices in small cities have also skyrocketed.
In a small logistics city, housing prices have tripled in two years, and everyone knows the reasons for this.
Zhang Fan's final point of view is to be bearish on real estate, because housing prices have reached the point where no matter where he goes, he cannot afford it.
At the same time, with the fair development of medical and education levels, more and more urgent needs have become less anxious. In the past, it was possible to make a down payment, but now it is no longer possible, and even small cities cannot afford it.
"Debt, stimulating real estate, debt again, stimulating again, has formed a vicious cycle. Looking at the top 50 companies in China, real estate companies actually account for most of them. In the increasingly severe international competition, what do we get?
To compete and get these real estate properties?”
Zhang Fan also complained about his dissatisfaction at the end of the confrontation. The housing prices are too high, let alone ordinary situations, even many companies cannot afford it.
"The data is there, and a lot of things have been said. Real estate speculators, keep speculating! One day, you will find that you have to queue up to go to the rooftop."
Zhang Fan's last words made many people laugh. Zhang Fan's mouth is so poisonous.
Longteng Group's withdrawal from the real estate industry, coupled with Zhang Fan's Weibo, caused many people to discuss it, especially some users who were in urgent need, and all of them hesitated.
They are hesitant to buy a house. After all, seeing house prices rising faster and faster, they are really afraid that if they don't buy it, they will really not be able to afford it in the future.
The issue of housing prices has once again become the focus of people's discussion, and Longteng Group's withdrawal from the real estate industry is like an earthquake, making many people truly feel that the final moment of real estate's struggle has arrived.
Has Longteng Group ever done anything stupid? It seems not. Looking at the development of Longteng Group, there are basically no wrong decisions.
In the past two years, Longteng has deployed in third- and fourth-tier cities, just in time to catch up with the soaring housing prices in third- and fourth-tier cities. Their profits suddenly became very scary.
Now, more real estate companies have put forward plans to expand into small cities. They even plan to go wherever there are towns.
At this time, Longteng Group stopped playing. It no longer developed new commercial housing, which meant that it made a lot of money and left.
Earthquake, this is a big earthquake. Affected by the failure of Longteng Group, the real estate stocks of major listed companies have declined.
The last time this happened, it was also because of Longteng Group. When Longteng Group was doing crowdfunding in Blue Ocean City, their stocks also declined.
But in the end, they slowed down again, especially due to the stimulation of various policies, real estate continued to soar. However, in this soaring state, their debt ratio also continued to increase.
There is a commotion on the Internet, and the so-called experts are naturally of two factions. Those who are bearish and those who are bullish. Everyone has their own interests to tie them down.
However, people from major real estate companies continue to lie. They lie that housing prices will continue to rise.
Housing prices have once again become the focus, but all this has nothing to do with Longteng Group. Longteng Group is carrying out splitting operations in an orderly manner.
This time the division was so thorough that some subsidiaries were even divided into many companies. The spun-off subsidiaries have stronger autonomy.
Although the subsidiaries have changed, some things have remained the same, such as investment in research and development and employee welfare.
They only need to pay 20% of their net profits to the head office every year. The remaining 80% is completely autonomous for them.
Greater autonomy, of course, also brings more severe competition. After the separation, how to operate the new brand, how to build it, and how to seize the market are very difficult problems.
Moving is not just a matter of moving, after all, a lot of employees are involved. We have finally gotten used to it in Lanhai City, and life here is very good.
Some people are here with their families, and now they suddenly have to move, and they are really not used to it.
In Zhongzhou City, the Zhonghua Building project is under construction. Outside the Zhonghua Building project, there is Longteng Homes. The Longteng Homes project and the Zhonghua Building project were started together.
Compared with the Zhonghua Building project, the construction speed of this Zhonghua Building project is very fast. It also adopts a new construction model.
In modular construction, modules are first produced in the factory and then assembled. This kind of construction is very fast.
After receiving the news of the separation, Longteng Group once again purchased some reserved land in the surrounding area.
Today, the leaders of Zhongzhou City became excited again because Longteng Group once again brought them good news.
Not only the leaders of Zhongzhou City are happy, but the leaders of Yu Province are also very happy. They know the size of Longteng Group. Now Longteng Communications, a subsidiary of Longteng Group, will relocate its entirety to Zhongzhou City.
Longteng Communications is a subsidiary that just came into the limelight a few days ago. The Longteng Dynasty series of products are currently very popular at home and abroad.
Since its launch, sales have skyrocketed. There is no doubt about the strength of Longteng Communications. Moreover, Longteng Communications now has more than just mobile phones.
There are also computers, other communication equipment, etc. At the same time, 5G technology is also being invested in research and development. It can be said that it is the second China Group.
For such a large company to come to Zhongzhou City, the impact on Zhongzhou City will be huge. If Longteng Communications is listed, its valuation will definitely exceed 100 billion.
This is a huge giant with a lot of employees. Although the R&D personnel have not come here, there are still a lot of employees.
What's more, the factory has to be relocated. The factory relocated this time is not a simple factory, but the entire mobile phone and computer manufacturing system.
From chip manufacturing to the manufacturing of various components. In other words, you can assemble a mobile phone or computer without leaving home and purchasing products from surrounding factories.
The importance of such supporting industrial clusters to Henan Province can be imagined. And this time Henan Province also attaches great importance to it. If this supporting facilities cluster is located in Henan Province, the number of newly created jobs alone will be hundreds.