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Chapter 708 Brand Independence

"Director, this is a brand independent report. All brands have completed renaming and splitting."

At the end of November, the assistant came to Zhang Fan's office and handed a report to Zhang Fan. Zhang Ran nodded and asked the assistant to leave, then opened the report and read it.

All subsidiaries have been split and the name change has been completed. Longteng E-commerce Company continues to use the name of Longteng, including Longteng Mall, Longbiao Flagship Mall, etc., and will be a specialized e-commerce company in the future.

The financial services company headed by Alipay changed its name to Ant Financial and became an independent financial services company. It mainly provides financial services and operates completely independently.

Longteng Logistics changed its name to SF Express and became a professional logistics express company. The cooperation with Longteng e-commerce company became an agreement, with independent funds and independent operations.

Longteng Communication changed its name to Huawei Communication. Its main business is communication products. This includes large communication base stations, switches, mobile phones, vehicle communication systems, etc. It is also responsible for the research and development of chips. Its main competitors are groups such as Apple and Samsung.

Longteng Chip changed its name to Huatong, specializing in the development of chips, processors and other products. Its main competitors are companies such as Qualcomm and Intel.

Longteng Electric Appliances is the most pitiful company to split, including more than ten brands including Gree air conditioners, Haier refrigerators, Hisense TVs, and Xinfei washing machines.

Split, independence, brand independence. Looking at these familiar brands, Zhang Fan laughed. The suggestions for these names were given by Zhang Fan. After all, in this time and space, some companies exist and some companies do not.

Now that it has been split into independent companies, Zhang Fan has created those brands in a prank. The names are not important, what is important is how these brands will develop in the future.

Independence, split, this split, Longteng Group's split was very powerful. A Longteng Group was abruptly split into more than a hundred brands.

Looking at these brands, they cover various fields. From the most basic daily chemical products to high-end electronic products. With so many brands, they are like a bunch of little lambs.

Now Zhang Fan lets these little lambs out and lets them grow up slowly and eventually become a huge flock. After the sheep flock grows, it is the people who raise the sheep that Zhang Fan said will benefit in the end.

Each brand is an independent brand, not only that. In the future development, Zhang Fan's share in each brand will be at least 51%.

In the future, these brands may introduce capital and even go public, but no matter what, Zhang Fan is the largest shareholder and the largest manager.

Besides, although these brands are independent, the R&D of these brands is still the responsibility of the head office. The R&D of all brands belongs to the head office.

The R&D funds are also taken directly from the annual revenue. These funds will be used reasonably for R&D. At the same time, all financial personnel of each subsidiary are recruited and dispatched by the head office, and they are responsible for the company's finances.

The most important thing is that the head office is still responsible for the wages and benefits of all employees in the subsidiary. Their system has not changed, and they still belong to the Longteng system. Salaries are submitted by the finance department, and the head office is responsible for paying wages.

Although it seems to be independent, the company is actually still firmly in the hands of Zhang Fan. This approach is also adopted to prevent the brand from being ruined by some people after it becomes independent.

At the same time, the head office also has a strict supervision system, which prevents some people in the subsidiaries from misusing their rights.

Especially in terms of personnel recruitment, just because a subsidiary is independent does not mean that you can recruit people at will. The welfare benefits of Longteng Group are better than those of national civil servants. Nowadays, many people are trying their best to enter the Longteng Group.

But if you want to join, you must have real talent and practical knowledge, and you will only recruit when there is a real need to recruit. In Longteng Group, there are no idle positions, and we will not support idle people.

It seems independent, but in fact everything is still in Zhang Fan's hands. However, Zhang Fan will not seize power with them. As long as the company operates reasonably and normally, Zhang Fan will not interfere at will.

And other departments of the head office will not interfere in the affairs of these companies at will. Regarding such a split, the presidents of the subsidiaries did not say anything.

After all, the entire group belongs to Zhang Fan. I am just a migrant worker. Without Zhang Fan, I don’t know where I would be now.

Workers are workers. Now Longteng's headquarters is like a country, and its subsidiaries are state-owned enterprises. And the presidents of these subsidiaries are the leaders of state-owned enterprises.

If you do well, stay in this position for a while. If you don't do well, just leave.

In Longteng Group, competition is very fierce. However, this competition is a competition of abilities, not a fight of underhanded tactics.

Zhang Fan supports competition, but if he is full of dirty tricks and betrays the company's interests for his own interests, then Zhang Fan will make people get out in a minute.

The supervision system of Longteng Group is very perverted. Many things you think are hidden enough. But the supervision system of Longteng Group knows it very clearly.

Therefore, within Longteng Group, competition has now formed a healthy competitive environment. The standards for job promotion are also fair assessments.

As long as you have the ability, you can get ahead. In the Longteng Group, promotion does not depend on relationships or seniority, only on ability. If you don't have the ability, you can just hang around and wait to die. The Longteng Group can also let you go.

"notice……"

Announcements were sent out one after another. These announcements caused an uproar on the Internet. Longteng Group was split up and the subsidiary was renamed into an independent brand.

Moreover, the name change has been completed, and each sub-brand has become more specialized. It is no longer the same grocery store as before. In the past, Longteng Group gave people the impression of a grocery store.

Relying on the name Longteng, he does everything and grabs everything. Although he has taken away a lot of business, he always feels that he is not specialized in certain businesses.

Now that they are split, each one has its own brand. It seems more specialized. At the same time, the after-sales service system has not changed, and the service system has not changed, which many people still agree with.

"Hey, Brother Fan is going to play even bigger this time..."

"With so many brands, what would it be like if all these brands were included in the Fortune 500..."

"Damn, I don't dare think about it..."

"You're so daring to think about it. You've already become one of the top 500 companies in the world. Who dares to compete with Brother Fan..."

"It's difficult, but after the split, I feel more professional..."

"It's hard to say, who dares to say that these brands will not be among the world's top 500 in the future..."

"With so many brands, one-tenth of them are included in the Fortune Global 500. Brother Fan is already making a lot of money..."

"Brother Fan is mighty..."

Netizens became excited, but in the business district, the news was like a big earthquake, giving everyone a cold chill.


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