The Chinatown brand is now open for franchising, which has given the Chinese catering industry a breath of fresh air. Especially those large catering brands, all of them feel like the wolf is coming.
Chinatown is now so famous, and this is the best living advertisement. If nothing else, just look at the business of the food courts in Longteng Homes across the country, and you will know the strength of Longteng Group in the catering industry.
They are not afraid of a Chinatown. No matter how famous Chinatown is, they cannot go there every day.
But now that Chinatown brands are open to franchise, this is the biggest threat to many catering brands.
As soon as Chinatown opened, they sent people to Chinatown to inspect it. For the same products, Chinatown's internal brands have very strong competitive advantages in terms of service, taste and price.
Facing such a competitor, they have no self-confidence. The appearance of such a competitor will definitely cause them a lot of losses. But facing a giant like Longteng Group, they really seem to have some inadequacies.
It is a bad thing for them, but for investors who want to engage in the catering industry, this is an opportunity. When the news was announced, many people went to Chinatown.
They ask for specific information, and the speed must be fast. Especially for large catering brands, they may only allow one store in a place, and those who want to open a store in their own city must investigate as soon as possible.
A steady stream of visitors come to the headquarters building of Chinatown. Here, each brand has its own fixed office.
There are many brands, but the services are unified. After you come here, if you are not sure about the direction of joining, the staff here will help you.
At the same time, Longteng Group also has consumption big data. You only need to name the city you are in. Longteng Group has big data as support.
These big data include the city's consumption power, the consumption power of the catering industry, local tastes, etc.
Based on this big data, some brands will be directly selected. This is very necessary, after all, the tastes in each place are different.
For example, in some southern cities, where residents don't like spicy food, if you join a Sichuan restaurant, you will probably lose money in addition to losing money.
When you join, you are not only responsible for yourself, but more importantly, you are responsible for your customers. In Longteng's franchise concept, let franchisees make money first, and then talk about making money yourself.
Only in this way can the business last for a long time. If you only consider making money yourself and a store closes down after being opened for a period of time in a city, then this brand will probably never appear in that city again in the future.
This is the business philosophy that distinguishes Longteng Group from other companies. Different business philosophies mean different styles of doing things.
Nowadays, many franchise products in China are all about earning a small amount of franchise fees. They don’t care at all about how the subsequent stores will fare.
Such a style of doing things will only make the brand weaker and weaker. Eventually it will lead to the disappearance of the brand, so now domestic companies in the catering franchise industry have a lot of brands.
If this brand is dead, change the shell and make another brand. The final result is that one batch will be deceived by another batch.
In addition to these, Longteng Group will also review and assess franchisees. In other words, it does not mean that you can join if you can afford the franchise fee.
For franchisees, Longteng Group also selects the best from the best. Only by selecting high-quality franchisees can a brand last longer.
"Hello Mr. Zhang, our head office has reviewed your information and passed the head office resolution to approve your request to join..."
Zhang Li couldn't help but get excited after receiving the news. Zhang Li is the boss of a small county town. He has been running a supermarket these years and has some money in his hands.
However, it has been difficult to operate supermarkets in the past two years, and the combined profits of the several supermarkets I own are not very high.
So Zhang Li wanted to change his career. This time Longteng Group opened the franchise, Zhang Li went to check it out. Then Longteng Group gave some suggestions through big data.
Zhang Li tasted these suggestions one by one and finally chose a fish hotpot restaurant.
Dazhiruoyu, this is a fish hot pot restaurant. It is a place to eat fish. The main food is black fish and Qingjiang fish, which taste very delicious, and this fish does not have random spines, and the price is not bad either, which is suitable for our small county.
consumption.
In fact, in my small county, there were still a few people who wanted to join this brand. But in the end, Zhang Li got the qualification. The most important thing is that Zhang Li's conditions are good.
Zhang Li has opened supermarkets over the years and has management experience. At the same time, he has his own store. He made money by opening a supermarket before, so he gritted his teeth and bought a big store.
There are two floors, a total of thousands of square meters of store space. This store is owned by yourself, so you don't have to worry about the landlord raising prices or being forced to close due to rent issues.
At the same time, it also has mature employees. After training, employees in supermarkets can become waiters in restaurants.
Such conditions allowed him to win. After hanging up the phone, Zhang Li took action because Longteng Group had given the requirements.
He needs to identify staff and then go to the Chinatown headquarters for training. Not only the chefs need training, but also the waiters and waiters.
Even Zhang Li himself has to go to the headquarters for training and study management. In the future, the head office will also provide various trainings. As a franchisee, you can participate in these trainings.
It can be said that when you join a brand, you have one more opportunity. Through the training at the headquarters, you may learn something that is more important than the money you make from joining the brand.
The lively franchising process began, and franchisees signed contracts one by one. The speed of brand franchising surprised everyone.
"Sister, you don't even know how I've been living during this time. That's so pitiful..."
"Come on, you are poorer than me. You are so poor that you are almost eating dirt. You are not even willing to buy a piece of clothing..."
"Go, go, go, I'm not even willing to buy cosmetics, I'm just trying to get my mom..."
In Zhang Fan's villa in Lanhai City, the young people who invested in Chinatown gathered together and complained to Leng Yuefei while eating.
Most of these people are younger than Leng Yuefei, so they all call her Sister Leng Yuefei. It is precisely because of their relationship with Leng Yuefei that they have the opportunity to invest in Chinatown.
"You guys, what a hard life these are. Your brother-in-law only complained of hardship when he was a child. Just be content..."
Leng Yuefei's words made everyone couldn't help laughing.
"Hey, all the hardships have finally come to an end. I want to buy my big villa back..."
"I want to change my car..."
"I want to spend money..."
Looking at their appearance, Zhang Fan couldn't help but laugh. Watching these children mature and grow up is also a very fulfilling thing.