"Do you want to become an idol that attracts everyone's attention?"
"Do you dare to challenge?"
""Idol Team", be the goddess in your own mind..."
In early October, the program "Idol Group" was officially launched in the ten ASEAN countries. The program was launched simultaneously in ten countries.
The propaganda campaign is even more extensive. There are advertisements on the Internet, on TV, and on road billboards.
Not only that, this time Longteng Group is using cash as a reward. All contestants who pass the preliminary round can each receive a cash reward of 100,000 yuan.
The 48 people who finally join the group can directly receive a cash reward of one million yuan. The final champion's bonus is as high as 10 million yuan.
The total bonus pool for each period is as high as 100 million yuan. This is for one country. In the future, the bonuses obtained by the ten-nation group PK will be even higher.
Such a naked advanced reward is more substantial than anything else. This is just the prize money from the competition. If you can enter the heavenly group, it means that your future life will suddenly take off.
Big investment, this time it’s really a big investment. This kind of investment makes many entertainment companies confused.
You know, when it comes to the entertainment market, although ASEAN has a combined population of 600 million, its consumption power is not high.
Their combined entertainment consumption power is less than one-fifth of China's. This can be seen from the movie box office alone.
In such a wild land of entertainment, Longteng Entertainment actually invested so much. Ten countries started it at the same time. This is simply a money-losing business.
Yes, this is a losing business. Because the advertising fee and naming fee are simply not enough to cover the cost.
But for Longteng Group and Huaxia Enterprises, losing some money on this show is nothing.
Through this program, they can promote their brands and expand the market of their products in ASEAN.
Compared with these profits, it doesn't matter if this entertainment program loses some money. Longteng Group can afford to lose, and Huaxia Enterprises can even afford to lose.
When companies expand their territory, they burn money first and then make money. If they want to make money from the beginning, they will never be able to grow big.
The promotion of "Idol Team" has completely excited the hearts of girls in ASEAN countries. Every girl has a dream of becoming a star.
Who doesn't want to be a star? When a star is admired by others, the income is very high. However, there were not many opportunities for them before.
But it is different now. "Idol Team" is a universal audition, and anyone can participate. There is no registration fee.
After signing up, the girls will receive a series of training. It doesn't matter if you have no money, as long as you have perseverance and perseverance, you may succeed.
In the end, even if you don't make it to the finals, you will gain something from these trainings.
The age range of this audition is also relatively wide, from 14 to 26 years old. This is considered the golden age of women. Girls in this age group are the most malleable.
However, this age group also includes high school and college. I don’t know how many girls will drop out of school to compete in "Idol Team".
"Idol Team" started auditions in ASEAN, and a large number of girls signed up to participate.
As the auditions for "Idol Team" begin, corresponding corporate promotions also begin.
During the audition, corporate promotion started. Longteng Mall, Proton Automobile, Gree Air Conditioner, Huawei mobile phone, Longteng Video...
Companies under Longteng Group are naturally given priority, but other companies are also involved.
Including Baili Mall and iFlytek Mall. Among the ten ASEAN countries, Longteng Group won four titles, and in the other six countries, two companies each won three.
They also have countries where they are focusing their efforts, and they have already begun to make arrangements in ASEAN.
In ASEAN countries, Longteng Group mainly focuses on Thailand, Malaysia, Indonesia and Singapore.
In other markets, Longteng Group does not have much energy.
The three major groups maintain the tacit understanding they should have and do not compete viciously with each other. After all, there are many markets in this world. Rather than depleting each other, it is better to maintain tacit understanding and help each other.
"The second global e-commerce carnival is about to begin..."
Just when "Idol Group" is in full swing, the annual Double Eleven is approaching again. Last year's Global E-commerce Carnival set a series of records.
Everyone is looking forward to this year’s Global E-commerce Carnival even more.
Not only that, this year’s e-commerce carnival is even larger. It is also a collective carnival online and offline.
This carnival is not limited to e-commerce receipts. The offline supermarkets of the three major groups have also collectively joined the ranks of the e-commerce carnival.
“It’s the annual shopping season again…”
"Your sister, here you go again, I haven't used up the things I bought last year..."
"It's time to chop off my hands again..."
"Already so hungry and thirsty..."
"During this period, take good care of your wife..."
"It's not good to be optimistic. This year, you can not only shop online, but also go to shopping malls..."
"Once a year, chop my hands every year..."
"This Carnival, there is no America..."
"They've all withdrawn from the United States, what the heck..."
"There are no American brands yet..."
"American products have fainted in the toilet from crying..."
"The most miserable people are the American people..."
After seeing the news about the Global E-commerce Carnival, everyone quickly discovered something unusual. That is, the United States was not the venue for this carnival.
There was a U.S. market last year, but not this year. Baili Group and iFlytek Group withdrew from the United States.
Although Longteng Group still has no business, Longteng Mall has withdrawn from the US market.
Therefore, there is no American market in this global e-commerce carnival. Not only is there no American market, there are also no American brands.
This is the most serious thing. Everyone knows the transaction volume of the global e-commerce carnival. This is an opportunity for major companies around the world.
Now, because of the trade war, the three major platforms have rejected American brands. This has hurt countless American companies.
You must know that in this world, almost nothing is irreplaceable.
Some products in the United States also have substitute products in other countries. For consumers, as long as the price is right, there is no brand loyalty.
So when the news was announced, it caused an uproar in the United States. The trade war during this period has caused American companies to suffer.
This is especially true for U.S. companies that have a relatively large market in China. Procter & Gamble suffered the greatest damage, and its sales in the Chinese market suddenly dropped by 90%.
Nowadays, P&G products cannot be found on China’s e-commerce platforms and major supermarkets in China. Even many specialty stores have closed and changed businesses.
The loss of the Chinese market caused P&G's stock to fall by 30% in a short period of time, and its market value evaporated by US$69 billion. This terrible data makes P&G currently facing its biggest crisis.