On March 10th, the opening of a store in Kuala Lumpur, Malaysia attracted a lot of attention.
This store is located in a motorcycle sales block. Various brands of motorcycles and cars are sold in this block. Many car buyers come here to buy.
Today, a large store opened. Compared with other stores, the scale of this store is very large.
The huge comprehensive store covers an area of dozens of acres, with five floors above ground alone and two floors underground.
And on the door of this store, there is the door of Future Motorcycle 4.
Such a large store looks very eye-catching. Compared with other stores around it, it is like playing house and does not look upscale at all.
Many consumers who come here to buy cars are curious. With curiosity, they walk into this store. The first thing they feel when entering this store is that this store is too big.
The huge space gives people a very shocking feeling. In this space, booths are placed one after another, and people watching the motorcycles on the platform are confused.
"Wow, this is too big..."
"This motorcycle is so beautiful..."
"This is an electric motorcycle. I have seen it online before. This kind of motorcycle is very popular in China..."
"This car is so cool..."
After entering the store, many people were immediately attracted by the decoration and cars inside. The decoration was very futuristic.
The huge space also looks very large-scale, like a motorcycle exhibition.
Each booth displays a model of motorcycle, but these motorcycles are not just one. They come in all colors.
At the same time, there are detailed data and prices of motorcycles, and advertisements are also played on the LCD screen on the booth.
Regarding electric motorcycles, consumers finally know what kind of cars are sold here. They are all electric motorcycles.
Curiosity made everyone explore, and after understanding it, they were deeply attracted to electric motorcycles.
First of all, the appearance is beautiful, more beautiful than the motorcycles on the market. Secondly, the price is also cheaper than fuel motorcycles.
The most important thing is that it has many functions. Compared with fuel motorcycles, electric motorcycles have very high configurations.
Various safety configurations are in place, and many motorcycles also come with navigation systems, mobile phone charging sockets, and satellite positioning functions.
Not only that, some more expensive cars even have functions such as seat ventilation, smart suspension, and even autonomous driving.
These functions are very new for motorcycles, such as the navigation system. In the past, if everyone wanted to use the navigation system, they had to get a bracket to fix the mobile phone on it.
Nowadays, these motorcycles come with their own navigation system, which can be directly upgraded online, making it easy to use and convenient.
The mobile phone charging function is also very practical. You can put your mobile phone in it to charge when riding, which is often used by mobile phone owners.
Many small functions seem simple but are very practical, which is very attractive to young people.
"Sir, you can rest assured about the quality. All the vehicles we sell here are provided with a ten-year warranty by the manufacturer, and the core motor is provided with a fifteen-year warranty. During the warranty period, as long as it is not
If there is an accident or if it is deemed damaged, we will replace it for free..."
A salesperson explained to a customer. When he heard the warranty period, the customer's eyes widened.
The entire vehicle has a ten-year warranty and the core motor has a fifteen-year warranty. This warranty period is very long.
Seeing the excitement of consumers, the sales staff cleverly began to introduce the advantages of electric motorcycles. Compared with traditional fuel vehicles, electric motorcycles have many advantages.
The price is relatively cheap, the cost of use is also low, the functions are powerful, the appearance is beautiful, and the long-term warranty makes consumers completely attracted.
The sales staff here have undergone a long period of training, and they are trained by the sales elites of Longteng Group.
The sales elites of Longteng Group are real managers. Those people are not only proficient in sales techniques, but also in psychology.
A powerful sales elite can tell which consumer level you are through your speech, behavior, and appearance.
Through a simple conversation, you can find out whether you are heart-felt or not, etc.
Although the sales staff trained by them are not as good as them, they are still much better than the sales staff in other stores in Malaysia.
Good products, good prices, good sales staff, and discounts during the opening period allowed many orders to be closed directly.
As the market expands in the future, the price of motorcycles here will be reduced a lot. Compared with fuel-powered motorcycles of the same level, they are about 30% cheaper.
Even so, electric motorcycles still maintain good profits, and the profits earned are no lower than those of other brands of fuel motorcycles.
Among various types of motorcycles, electric motorcycles with curved beams have the best sales. Because electric motorcycles with curved beams are cheap, simple in structure, and relatively reliable in quality.
It has no problem hauling people and cargo, and the electric range is up to 250 kilometers. There are two charging methods. If you use a high-voltage charging pile, it only takes half an hour to fully charge.
If you use low-voltage charging at home, it will take eight hours. This charging speed is much lower than that of electric motorcycles in China.
The reason for this is due to the issue of cost control. The charging voltage of charging piles in China is relatively high. A curved beam motorcycle like this can be fully charged in only fifteen minutes.
This will replace the original charging pile. If you use some of the newly installed new generation charging piles, it only takes five minutes to fully charge.
However, the faster the charging speed, the higher the cost. In Southeast Asia, the current charging piles are sufficient.
In fact, most people who buy electric motorcycles will not use charging piles to charge, because they can meet the charging requirements at home at night.
It also saves electricity bills. Although high-voltage charging is fast, it is not as cost-effective as low-voltage. Moreover, low-voltage is more convenient. For office workers, if there is no power, they can just go home and charge it by themselves. It is simple and convenient.
As for energy consumption, in fact, in Malaysia, the energy consumption of electric motorcycles and fuel motorcycles is similar.
The reason for this is that fuel in Malaysia is relatively cheap. When converted into RMB, it only costs more than 4 yuan.
However, the electricity price in Malaysia is higher than that in China, so the advantage of electric motorcycles in terms of energy consumption is not obvious, and it is basically at the same level.
Therefore, in the sales strategy in Malaysia, the main promotion is fashion and high technology.
But when it comes to use, electric motorcycles are more convenient to use. Even if fuel motorcycles are faster to refuel, you still have to go to the gas station. You can't refuel at home, but electric motorcycles can be charged at home.