Hearing what Zheng Ge said, Zhou Yiyi was stunned. She had never thought about this.
Can online literature really be promoted overseas?
Can Wai Guoren understand martial arts and fairy tales?
Guo Ya, Meng Tongfeng, Xi Meng and others looked at each other and pondered the feasibility of it.
"Yes, push it overseas."
Zheng Ge said with a smile: "Just like Japanese comics, online literature can be regarded as a cultural specialty of China. With the development of online literature to this day, many classics have been produced. Why can't it be promoted overseas?"
Everyone was thinking about it and didn't answer.
After a while, Guo Ya said: "Well...Mr. Zheng, let's not talk about fantasy novels. They are more Westernized, and the names are also Westernized names, so it shouldn't be a big problem. But our Chinese fairy novels, and
I’m afraid that won’t work for martial arts novels.”
"First of all, foreigners may not be able to understand it. Secondly, it is also difficult to translate. Especially some ancient Chinese words, such as the way of heaven, the great road, the urgency is like the law, etc. If the translation is not good, foreigners cannot understand it at all.
"
"It's hard to translate, so just make up words!" Zheng Ge said.
"Create words?"
When everyone looks at each other and translates a web article, do you still need to create some English vocabulary?
But thinking about it, it seems possible?
Zheng Ge smiled and said: "Okay, leave this matter to Zhou Zhou. Later, you can discuss it with your colleagues in the editorial department and strive to launch the international version as soon as possible. For translation, I suggest you go to the School of Foreign Languages to invite. Invite those
Fresh graduates to form a large translation team.”
"This... okay." Zhou Zhou was a little depressed. This time, he wanted to ask Zheng Ge for some benefits. For example, he would allocate some resources to Qihang.com and promote Qihang Reading more.
As a result, the benefits were not great, but there was another task.
She can imagine how difficult it is to promote online articles.
There are too many problems in it.
Cultural differences are the most important point.
Zheng Ge looked at Zhou Zhou's unhappy little face, smiled, and said: "This thing is done, we can be regarded as a cultural export. Over the years, foreign culture has entered our China. Our Chinese
Culture, but it has rarely been introduced to the world. Only in the past two years, the development of the Han Dynasty Silk Road has allowed foreigners to see our Hanfu culture. It has also allowed overseas people to know the beauty of Chinese Hanfu."
"Okay, I will do this well." Zhou Zhou said seriously.
She could also see that Zheng Ge was not just talking about this matter.
This is coming true.
Big bosses have to be serious, and subordinates naturally have to be serious too.
Zheng Ge hummed and said: "There is no rush in this matter. The most important thing at the moment is the domestic market. It will not be too late to develop overseas markets after the domestic market has completely stabilized. However, you can also build a website first, so there is no need to rush."
When it comes to promotion, we must first do the preliminary work. When the time is right, we can then vigorously promote it.”
"Understood." Zhou Zhou nodded seriously.
…
After chatting for a while, their parents felt a little sleepy and went upstairs to rest. Zheng Geze, Guo Ya, Xi Meng and others came to the pavilion in the villa garden, drinking tea and chatting.
"Mr. Zheng, do you like Guqin?"
Simon asked suddenly.
"Guqin?"
Zheng Ge was stunned and said: "I can't tell whether I like it or not. After all, it is an ancient Chinese instrument. I like it very much. It's just that I can't play it! Even the piano at home is just a decoration."
Hearing this, Xi Meng pursed his lips and smiled and said: "When I was choosing a gift for my uncle this time, I happened to come across a village that specializes in making guqins. It is understood that this village has been passed down for hundreds of years. Currently, more than half of the guqins on the domestic market are made from
This village.”
"So powerful?" Zheng Ge was surprised.
"It's not that great."
Simon shook his head and sighed: "The main reason is that fewer and fewer people are learning Guqin in recent years. Nowadays, children are learning piano and Western music, and they don't like ancient instruments very much."
"The annual sales volume of guqin in China is very different from that of pianos. Although a large part of the guqin on the market comes from this village, this village is about to lose its inheritance. Most of the young people have gone out to work.
Only some old people are left holding on."
Zheng Ge was a little silent.
This can be regarded as the decline of traditional Chinese culture.
Musical instruments that had been brilliant for thousands of years gradually declined due to the invasion of Western musical instruments.
However, although he felt a little uncomfortable about these things, there was nothing he could do about it.
Immediately, he thought that in his last lottery, he seemed to have won a [Collection of Earth Version Classic Music]. It included not only Western music, but also a large number of Chinese classical music.
For example, some of the more famous guqin music in history.
Perhaps, these classic folk music can be promoted.
But whether it can revitalize folk music is hard to say.
It is difficult to change people's thinking and let children learn folk music instead of Western music.
It can't be changed by just one or two classic pieces of music.
"The village that specializes in making guqin is quite nice. When you have a day off, you can go there and have a look. There should be many stories there." Zheng Ge said.
Xi Meng smiled and said, "Okay! Whenever Brother Zheng is free, I will take you there."
Zheng Ge hummed, changed the topic, and continued chatting.
…
In the evening, Zheng Ge stayed with everyone to have dinner together.
After dinner, those who were close to home, such as Guo Ya and others, went home directly.
Xi Meng, Meng Tongfeng, A Liang and others stayed in the villa.
Anyway, there are many rooms here, enough for everyone.
"Mr. Zheng, is it really feasible to promote online literature overseas?"
At 9 o'clock in the evening, at the tea table in the villa garden, Zhou Zhou asked thoughtfully.
Like Xi Meng and others, she will return to Jiangnan City tomorrow, so she stayed here at night.
Some couldn't sleep, so I wanted to talk to Zheng Ge.
"What do you think?"
Zheng Ge took a sip of tea.
"I think it might be possible, but I'm afraid it's not easy. After all, literature is not like clothes and shoes. If people don't recognize this kind of culture, there's nothing we can do!" Zhou Zhou said.
"You are still not confident in your own products!"
Zheng Ge said with a smile: "Our Chinese can accept superheroes and comics, why can't Wai Guoren accept our online articles? Of course, if you want others to accept it, you need some methods. To be specific, you can take your time.
"
"oh!"
Zhou Zhou said oh.
Seeing her distracted look, Zheng Ge shook his head and said, "Don't think about it. Go back and build the website first, try to translate a few good works, and try the waters."
"Okay, I understand." Zhou Zhou said.
Zheng Ge hummed and stood up, "As long as you understand, that's all. It's getting late, let's go and rest."