He also meant to launch Jianlibao first. As for the power... the cost is high, the profit is low, and the key sales volume is a mess, so it is better to release it first.
After seeing the birth of Jianlibao, he felt that Jianlibao would sell better than Power.
He calculated that each bottle of Jianlibao is priced at 3 yuan, and the gross profit can be maintained at about 43%. In other words, the cost of each bottle is about 1.7 yuan.
The net profit can be maintained at around 7%, and you can earn 0.21 yuan per bottle.
After a period of time, the raw material channels will stabilize and the cost may be reduced. By then, the gross profit may increase to about 51%.
In this way, after deducting transportation and dealer fees, you can earn about 30 cents for every bottle sold.
"As for how much money needs to be invested in publicity, you can discuss it with Mr. Guo. I hope to carry out advertising in prosperous areas and subway stations in some major cities, such as Beijing, Magic City, and Pengcheng."
"There are also TV stations and advertising investment. In addition, on the Internet, I will ask Yuanda Group to cooperate with you to conduct a large-scale promotion event."
"Well, for example, let's do an all-you-can-drink tour. If you drink Jianlibao freely, you will have the opportunity to win a trip for two to Europe, etc... You can cooperate with a travel agency. Then you will not only have awards for European travel, but also domestic travel, etc..." Zheng Ge thought about it and said
.
It's nothing more than some marketing activities from a previous life.
It's like having another bottle.
There is an award or something hidden in the bottle label.
He wants another bottle, and he plans to wait for the new 'Power' product to be launched before launching it.
Zhu Feng couldn't help but show joy on his face.
I believe that with the financial support of Changge Investment and the promotion resources of Yuanda Group, Jianlibao can definitely become a hit.
As for what Zheng Ge said about drinking and swimming, he could understand it.
It's just like winning the lottery.
If you are lucky, if you buy a bottle of Jianlibao, you can win a trip for two to Europe. This is a big prize!
He thinks this business is good.
It can be considered a first of its kind.
No domestic or foreign beverage brand has done this before.
They are all just selling drinks.
It's just a bit more aggressive in publicity and never considered benefiting consumers.
By doing this, Dynamic Company is returning part of its profits to consumers.
I believe that once this event is released, it will definitely attract a large number of people.
"Okay, let's plan the promotion first. Not only can we set up travel awards, but we can also set up some awards for mobile phones and computers. They are not very expensive, but they are very attractive."
Zheng Ge waved his hand and said: "The next thing to do is to fully activate the factory, produce at full capacity, and stock up as much goods as possible. When the publicity is fully launched, we must ensure sufficient supply of goods. Regarding the factory, productivity must also be improved.
If we expand, we will expand. For specific aspects, please talk to Mr. Guo.”
Factory expansion, product production, etc. are too troublesome. He will not be responsible for everything. Just let Zhu Feng and Guo Ya take charge.
He just needs to see the results when the time comes.
Zhu Feng nodded and took a pen to write down everything Zheng Ge said.
"Okay, nothing happens, I'll leave first."
Zheng Ge stood up and said that the power company's affairs could be concluded for the time being. The next step was to improve productivity, stock up, publicize, and go public.
How is the sales volume? Will Jianlibao be popular in this world?
We can only sit back and watch the results.
Judging by my feeling, the sales volume will not be bad.
Fanta, Mirinda and other similar products in the previous life are the best examples.
Zhu Feng stood up and sent Zheng Ge away.
…
"Boss, where are you going?"
In the car, Ah Zheng turned around and asked.
"Let's go to Yuanda."
Zheng Ge leaned back on his seat and closed his eyes. He had been busy these past few days and felt really tired.
Ah Zheng started the car and drove towards Yuanda Group.
The Lakeside Building where Yuanda Group is located has a total of 18 floors. Now the upper 8 floors of the building are all the territory of Yuanda Group. Unfortunately, with the expansion of the company, one or two floors can no longer accommodate Yuanda.
Yuanda Group has already planned to buy a building or rent a building.
As for building an office building by itself... Yuanda's current strength does not allow it to do so.
To build a building, from land to completion, in a place like Jiangnan City, it is estimated to cost several billion. Not to mention Yuanda Group, it is very difficult for Changge Investment to come up with this money.
"That boy Xilin, how are you these days?"
Zheng Ge leaned on the seat and asked.
This time I came to Jiangnan City and brought Xi Meng’s younger brother Xi Lin with me.
"Fortunately, Mr. Xi has arranged for me to be a transfer student in a middle school, and my student status has been transferred from my hometown." Sun Xiaoyu said at the side.
Zheng Ge nodded and asked Azheng: "How is the boy's addiction going?"
Ah Zheng couldn't help but smile and said: "It's very good. He has basically quit. He has a very strong willpower. When he became addicted, he was young and unprepared. If he had been prepared, he would not have become addicted at all."
Zheng Ge smiled.
"That boy is suitable to be a soldier." Azheng added.
"It depends on what his family wants, we can't control it." Zheng Ge shook his head.
Ah Zheng nodded and said nothing.
He was born in the military. When he saw a good prospect, he wanted to recruit him into the army. He was used to it and just said it casually.
"By the way." Zheng Ge thought of something again and asked Sun Xiaoyu, "What's the situation with Lin Qingshan now?"
Lin Qingshan's lightning project team holds hundreds of millions of funds and operates Fengshan Mining. He has been busy with the power company these days and hasn't paid much attention to it.
"The news is very bad at the moment." Sun Xiaoyu frowned and said: "Fengshan Mining has not found a new mine for a long time, and now it has attracted the attention of the short side. If there is a short side, Fengshan Mining will definitely fall sharply. By then,
…”
Zheng Ge wiped his face and said, "Wait, as long as there is no bad news, it is good news."
…
Soon, they came to Yuanda Group.
Sun Xiaoyu, Azheng and the others went to the lounge to rest, while Zheng Ge came to Xi Meng's office alone.
"Brother Zheng, have you made arrangements with the power company?"
Xi Meng stood behind Zheng Ge and massaged his head. She knew that Zheng Ge returned to Jiangnan City this time mainly to acquire the power drink company.
"Yeah!" Zheng Ge hummed, closed his eyes in enjoyment, and said: "I have planned several promotion plans for the new products of Dynamic Company. When the time comes, Yuanda will cooperate. This cooperation is equal, and we can talk about whatever we want.
."
Although Dynamic Company is wholly owned by Changge Investment.
Changge Investment also holds 90% of Yuanda’s shares.
They all seem to be their own people.
But it is not a company after all.
You must distinguish all aspects, otherwise you will be in trouble when you turn back.
Especially when it comes to taxes.
"knew."
Simon nodded.
Zheng Ge hummed, looked at the sunset outside the window, and said, "Tomorrow is the day when "Hotel 17" will be released. Let's go and watch it together tomorrow when we have time."