"Funds are under great pressure, so it's just a plan. It will probably take some time to implement it."
DJI Technology Company, Ran Ran sighed and said: "From last year to now, the company's total turnover is about 250 million..."
As she spoke, she gave a brief overview of DJI Technology’s sales over the past six months.
DJI drones currently only have two series, one is the Forerunner series, priced at 10,999 yuan. At this price, the sales volume of Forerunner drones is about 1,000 units.
Later, the Star series was launched, and the Forerunner series had its price cut. After several small price cuts, the final price was 7,999 yuan, which reduced profits a lot. So far, the total sales of the Forerunner series drones are about 4,000 units, and the sales
It reached 23.99 million yuan.
There is only one type of Forerunner series drone, followed by the Star series drone.
The sales volume of Xingchen 1 is about 2,300 units, each unit is priced at 11,999 yuan, and the sales volume is about 27.5977 million yuan.
Compared with Star 1, the sales volume of Xingchen 2 has increased a lot, about 3,300 units, the price of a single unit is 13,999 yuan, and the sales volume is about 46.196 million.
There is also the Star 3. The Star 3 drone is currently the best-selling DJI drone, with sales exceeding 5,000 units. The price of a single unit is 15,999 yuan, and sales have reached 80 million.
As for the later Star 4, it was not much different from Star 3 in terms of performance and design, so its sales volume was not very good, with only 3,980 units.
For now, the Star 3 drone is rated as a classic model by netizens.
Therefore, after Star 4 was launched, many netizens were disappointed.
Star 4 is priced at 16,000 yuan per unit, which is only 1 yuan more expensive than Star 3.
Overall, DJI Technology’s current revenue is around 250 million.
To be honest, this sales performance makes Zheng Ge a little disappointed.
However, the disappointment is not great. After all, the development time of DJI Technology is still relatively short, and civilian drones have only just come into the public’s sight.
Many applications for drones have not yet been developed.
Let’s just talk about the DJI drone in the previous life. It was established in 2006 and it only became popular a few years later, right?
Zheng Ge is not sure exactly.
It seemed like it was in 2016 when he knew about DJI drones. He accidentally saw it on the Internet. Later, various news, videos and the like about DJI drones came into his sight.
Even some friends around me have begun to buy DJI drones.
In short, in the previous life, DJI seemed to have developed for many years before it became popular.
And what about DJI in this world? It has only been developed for less than a year. It is great to have such achievements.
"not bad."
Walking on a path by the artificial lake, Zheng Ge nodded after listening to Ran Ran's narrative.
Qian Jun sighed: "The development is still too slow. The sales volume of all models combined has not exceeded 30,000 units. It is too bleak." He knew that Zheng Ge had a mobile phone manufacturing company, which had only been sold for 4 months.
Sales volume reached more than 5 million units, and sales exceeded 2 million.
DJI Technology is also a holding company under Changge Group. Although the price of a single drone is higher, the sales volume is too dismal.
"You have to eat your food one bite at a time. You can't eat a fat man in one bite."
Zheng Ge shook his head and said: "Drones are different from other products. They are not necessities. Currently, only those enthusiasts will buy them. What you have to do now is to develop other applications for drones as soon as possible.
.At that time, it will be the day of our rise.”
Qian Jun and others nodded.
"By the way, you haven't done any decent publicity and promotion so far, have you?"
Zheng Ge turned to Qian Jun and asked.
Last year, he told Qian Jun and others two promotional ideas, one was to shoot an aerial promotional video, and the other was a large-scale light show.
Ran Ran sighed and said: "Large-scale light shows have been put on hold due to technical problems. As for aerial videos, they have also been put on hold for some reasons. After preparing for the successful test flight of the Star 5 drone, we will use the Star 5 to shoot a
Large-scale aerial video.”
"Well! After the video is finished and uploaded to Yinwu, we need to do a large-scale promotion." Zheng Ge said.
No matter what product, it is inseparable from promotion.
The era when the aroma of wine is not afraid of the depth of the alley has passed.
In this society, if you don’t promote it, no one will know about you.
Just like DJI Technology now, it has a good reputation in some small circles. Ordinary people have no idea what DJI is or drones.
Hmm! That’s not right either.
People also know about drones, but before DJI, people only knew about military drones.
Currently, DJI is the only brand among civilian drones.
Because of DJI Technology's disappointing sales performance, some people who were paying attention to the civilian drone market have gradually given up.
I feel that civilian drones require too much investment and the market is too small to be worth developing.
"OK."
Ran Ran and the others laughed.
With the current number of users of Yinwu, if it can be strongly promoted, the effect will definitely be terrifying.
"Well! Xiaolei, give Xiaoxiao's phone number to Mr. Ran. Then, Mr. Ran, just contact Vice President Yinwu directly." Zheng Ge said with a smile.
"Okay." Qin Lei responded, copied Zheng Xiao's phone number, and handed the note to Ran Ran.
"Okay." Ran Ran took the note casually, blinked and said with a smile, "Who is Xiaoxiao?"
"Haha! My cousin, please contact me yourself." Zheng Ge laughed and said.
Ran Ran looked at the note and saw that it was indeed Zheng.
"Okay, where is the Xingxing 5 UAV? Aren't you going to have a test flight? Take it out and take a look. Let's fly around." Zheng Ge looked up at the sky. The weather today is particularly good, but it's a bit hot.
"OK."
Ran Ran responded, took out her cell phone and made a call.
After a while, a group of staff walked to the square.
Zheng Ge and others walked forward and saw the staff taking out a sci-fi drone from the box.
"Come, show me." Zheng Ge stretched out his hand and said.
"The staff handed a Xingchen 5 to Zheng Ge."
Zheng Ge picked it up and looked at it.
The staff on the side were explaining the relevant parameters of Star 5.
The controllable distance of Star 5 is about 6,000 meters, it can automatically track and shoot, and can intelligently avoid obstacles. The appearance design is also much bolder.
Judging from the appearance alone, it is more than one level higher than Star 3.
"Not bad, not bad. I believe this drone will become a classic! Let's start the test flight."
Zheng Ge handed the drone to the staff and said with a smile.