The activity that Pinduoduo is about to launch is actually very simple.
For Zheng Ge, it is a very familiar activity, which was a very common activity in the past life for new users to send red envelopes and benefits.
There are several types of red envelopes, including cash red envelopes, which can be withdrawn directly.
Of course, you can only withdraw money to chat payment.
Goldfish payment is currently unable to be withdrawn.
Because Pinduoduo has not yet reached cooperation with Goldfish Pay.
In addition to cash red envelopes, there is also a red envelope with a full discount, such as a 5-yuan red envelope. If you spend more than 30 yuan, or if you spend more than 50 yuan, you will get a 5-yuan discount.
There is also no threshold red envelope, and there is no limit on the amount. The maximum is 99 yuan and the minimum is 5 yuan.
Of course, there are conditions for getting these red envelopes. Users can complete some tasks and obtain threshold-free red envelopes. These tasks will tie users to Pinduoduo step by step.
There is also consumption, no threshold red envelopes with different amounts will be randomly returned according to the amount of yuan you spend.
There are also ways to invite friends and send red envelopes without threshold, or directly send cash red envelopes.
The other is to directly give you a large red envelope, such as a big red envelope of 125 yuan. But this red envelope only shows you the tail and makes you greedy. If you want to withdraw the red envelope, it is easy to do, you can invite friends
Help.
This red envelope can only be given to you when the number of new users you invite reaches a certain number.
Of course, with so many activities currently planned, not all of them will be launched online at once.
But do it step by step, step by step.
In fact, some platforms such as Taobao in this world have already done this kind of red envelope sending activity, and it is not considered a rare thing.
But no one has played as big a game as Pinduoduo.
For example, on Taobao platform, the most you can receive is a red envelope with a full discount, which is amazing.
…
In the conference room, Zheng Ge looked at the information and listened to Li Fang's narration.
This information is the overall planning of the event.
The event that will be launched today is to invite with courtesy, and old users will receive gifts with invitations to new users.
At the same time, there are also great gifts for new users who register. As long as they register and complete some information improvement tasks, red envelopes of varying amounts will be given out.
At the same time, the inviting party will also receive red envelope rewards.
There are red envelopes with full discounts and red envelopes with no threshold.
There are also gifts for the first order. For example, the first order placed on Pinduoduo will be randomly given a no-threshold red envelope, ranging from 3 to 99 yuan.
What’s more, if you place 15 orders or more, you will get one order for free at random.
In short, once the event is launched and users log onto Pinduoduo, they will face various temptations.
Under various temptations, it is inevitable to spend money.
Looking at the information, Zheng Ge recalled his past life.
In his previous life, he often did lotteries on some platforms and got some coupons. What annoyed him the most was the red envelopes with full discounts.
He once drew 50 yuan off the purchase of 99 yuan on Tmall Supermarket many times.
There are also some large red envelopes with full discounts.
Although I know I am being induced to consume, I still can’t help it. : :
…
"good."
Zheng Ge put the information on the conference table and said: "When will the event be online?"
"It will be online on time at 12 noon." Li Fang said.
"Yeah!" Zheng Ge nodded and said, "In this way, there are currently millions of users on the platform. Discounts should not only favor new users, but also consider old users."
Hearing this, Li Fang nodded, "The company has also considered old users."
"That's good." Zheng Ge nodded, stood up, looked at the company executives in the conference room, and said, "Okay, there is a lot of work today, so I won't take up everyone's time. Let's go and get busy."
"Okay Mr. Zheng."
Upon hearing this, the management stood up and left.
Today is Zheng Ge’s first visit to the company. All Pinduoduo’s senior executives are here, so it’s a meeting.
Li Fang stood up, smiled at Zheng Ge and said, "Mr. Zheng, let's go sit in the office. A classmate of mine brought some tea from his hometown. It tastes very good. Would you like to try it?"
"Okay, I happen to be thirsty. Let's try your good tea."
Zheng Ge smiled and walked out.
Li Fang quickly followed him out and came to the president's office.
…
In the office, Li Fang skillfully made a pot of tea and poured a cup for Zheng Ge and Luo Xiyun.
I took a sip and it was really good.
This is not a famous tea, but a wild tea from the mountains.
I am used to drinking all kinds of expensive teas. When I drank this wild tea in my dream, I felt very good.
After drinking tea for a while and chatting for a while, Li Fang hesitated to speak.
"What's the matter? Just tell me."
Zheng Ge took a sip of tea and said.
Li Fang breathed out and said: "Mr. Zheng, you have also read about the company's next series of plans. To be honest, with the company's current capital flow, if you want to realize all of these plans, I'm afraid
It’s difficult.”
"Are you ready to raise funds?" Zheng Ge put down his tea cup, "Didn't Yuanda Group just raise 150 million yuan?"
Pinduoduo and Yuanda Group reached a strategic cooperation. Yuanda Group promoted it and provided 150 million yuan for financing. This round of financing belongs to the A-round financing.
Yuanda Group currently holds 32% of Pinduoduo's shares, Changge Group holds 35%, and Li Fang holds the remaining 33%.
During the A round of financing, Changge Group also made additional investments, otherwise its shares would be significantly diluted.
Of course, Changge Group also holds 90% of the shares of Yuanda Group and still has a significant say in Pinduoduo.
"Oh! It's too expensive."
Li Fang sighed.
For the sake of traffic and promotion, it is necessary to provide benefits and red envelopes to the majority of users, which requires spending money.
Zheng Ge hummed and said: "As for financing, let the company discuss it. I am quite optimistic about Pinduoduo's model, so Changge Group can pursue investment. You can discuss the details with Director Luo."
"Okay." Li Fang nodded.
Regarding the new round of financing, he still needs to worry about the senior executives and hold a meeting to discuss whether he should still seek out Changge Group.
However, it has been a pleasure cooperating with Changge Group in the past few months.
He is also very grateful to Zheng Ge, a bole.
If I hadn't met Zheng Ge at Sichuan Cuisine, I'm afraid Pinduoduo wouldn't be where we are today.
Now, he has not grown into a real businessman or a real capitalist. Therefore, between interests and feelings, he prefers the latter. Therefore, he also wants to find Changge Group for the new round of financing.
If you were a mature business founder, you might not think so.
…
As time goes by, the time slowly comes to 12 o'clock.
Zheng Ge didn't pay much attention to the activities.
At noon, Zheng Ge, Li Fang, Luo Xiyun and the others went to a nearby Sichuan cuisine restaurant for lunch.
After lunch, Zheng Ge said goodbye to Li Fang and took Luo Xiyun and the others back to the group.
Returned to the group and had a good sleep.
I woke up at 3pm and asked my secretary to grab a cup of coffee to refresh myself and prepare to pay attention to Pinduoduo.