Chapter 809 Controversy Caused by Advertising Bombing
In the previous life, Douyin on Earth had some strong competitors such as Kuaishou.
But in this world, music and dance have risen rapidly. Those competitors are basically no threat. In other words, in the short video field, no one can compete.
Spinach Short Video and Chaoxiu Short Video, which were established around the same time as Yinwu, were also firmly stepped on by Yinwu.
Today's music and dance can only grow steadily if it develops steadily.
After browsing Yinwu for a while, Zheng Ge opened Weibo again.
When you click on Weibo, a 3-second window pops up. This is a promotional advertisement for the [Mengzhuang. Star Series] facial mask.
Mengzhuang Company plans to hold a new product launch conference in Pengcheng on November 13th to release the [Mengzhuang. Star Series] facial mask.
It is expected to be officially launched on the market and meet consumers at the end of the month, or in December, or on New Year's Day at the latest.
At this time, it is natural to seize the time to promote it.
Promotion is the key to product sales.
However, the promotional advertisement for Mengzhuang.Xing series of facial masks made netizens question it. They believed that the effect of the advertisement was too exaggerated.
Of course, it is normal for advertisements to be questioned.
After all, no advertisement these days is exaggerated, as long as it does not violate advertising laws.
The people are also used to it.
But the problem is that Mengzhuang Company’s advertising is too crazy.
The first is on the Internet: Yuanda Group promotes its [Mengzhuang.
In addition to Yuanda Group, there are also Xianyu, Yinwu, etc.
The online platforms under the Changge Group have all invested in promoting [Mengzhuang].
Even major online platforms such as TT, Penguin, and Taobao, with the help of Yuanda Group, have also reached cooperation with Mengzhuang Company and placed a large number of advertisements.
This is online promotion.
Offline: There is also a massive advertising bombardment.
For example, in major first-tier, first-tier, and even some second-tier cities, there are advertisements for Mengzhuang Company in subway stations, high-speed rail stations, large shopping malls and other busy areas with dense traffic.
In addition to online and offline, there are also traditional media such as TV stations and newspapers, which also place a large number of advertisements.
In short, Xu Tong spent a lot of money on this promotion.
Basically all the working capital in the company has been invested.
Such crazy advertising bombardment naturally caused quite a stir.
Basically, netizens across the country know the brand ‘Mengzhuang’.
This has also made many people interested in the [Mengzhuang. Star Series] facial masks and started discussing its advertising slogans.
In the advertisement placed by Mengzhuang Company, there is such a slogan: [Restore your youth and regain your beauty]
This advertising slogan caused a lot of controversy and was considered to be too exaggerated.
It was even criticized by some netizens as false propaganda.
Some netizens said: Restoring youth means rejuvenating one's youth, isn't it?
Isn’t that just a myth and legend?
To put it bluntly, it is superstitious!
Today, with the advancement of science and technology, you can see all over the world that no matter how awesome the cosmetics are, they only play a maintenance role and slow down the aging of the skin.
As for rejuvenation? That’s too fake.
But the problem is that the advertising slogan of Mengzhuang.Xing series of facial masks is realistic! There is no exaggeration at all. Regular use can indeed make the skin look much younger.
There is nothing wrong with saying it restores youth!
No matter how you put it, Mengzhuang is a popular brand.
Although there is great controversy.
But Zheng Ge believes that once the effectiveness of facial masks is verified by consumers, this controversy will naturally dissipate.
…
Looking at a hot topic on Weibo about [Mengzhuang: Restore your youth and regain your beauty], Zheng Ge shook his head.
Actually, this advertising slogan is not too outrageous. Because there are other advertising slogans on the market that are more outrageous than this.
The main problem that caused such a big controversy is that Xu Tong made this publicity too big.
Mengzhuang Company has become a hot topic on the Internet.
This triggered heated comments from netizens and some fierce criticism.
After all, for such a hot topic, it is inevitable that some self-media, Internet celebrities, and even some so-called experts and professors will come to spread the heat.
After reading the comments for a while, Zheng Ge put down his phone and prepared to take a rest.
"Go to sleep."
Zheng Ge patted Zhu Yushan on the back and said softly.
"Uh-huh."
Zhu Yushan moved her body and lay in Zheng Ge's arms.
Zheng Ge turned off the light, hugged Zhu Yushan and closed his eyes.
…
The next morning, Zheng Ge exercised in the hotel park.
Arriving at the hotel restaurant, Zheng Ge sat at the dining table and asked Huang Liya casually, "Is there any news?"
Huang Liya shook her head and smiled: "There is no big news, but the incident on the street last night became more and more intense on the Internet. If it is not controlled, it may completely explode within two days."
Last night, Huang Liya had been following Zheng Ge, so she naturally knew about Xiao Jiang.
"Hmm!" Zheng Ge picked up the milk cup and hummed.
There is a process for some controversial events from their occurrence to gradually attracting attention, slowly fermenting, then completely erupting, and finally reaching their peak.
When the event reaches its peak, it is almost over.
"We don't need to worry about this matter. We just want to see what my future hostess is capable of." Zheng Ge said after taking a sip of milk.
Huang Liya blinked and nodded.
…
At noon, the cousin brought Qin Susu to the hotel.
"I'm sorry, Xiao Ge. I wanted to come over this morning and go out with you for a walk, but I couldn't leave for a while." Qin Susu said apologetically in the hotel.
"It doesn't matter, business matters."
Zheng Ge waved his hand, looked at his cousin, and said with a smile: "Brother, have everything been arranged at Jiefeng Shoes?"
"Well! I went over to discuss it with Mr. Jiao in the morning. A meeting will be held tomorrow to officially announce that I will serve as the vice president of the company and assist Mr. Jiao in his work." The cousin Zheng Bo said excitedly, full of energy.
"That's fine."
Zheng Ge smiled and said: "My eldest brother has been promoted to vice president, there will definitely be some people who are not convinced. Next, there will be many challenges, my eldest brother has to work hard."
"Don't worry." Zheng Bo took a breath and said.
Zheng Ge nodded, looked at Qin Susu, and said with a smile: "Sister-in-law! What happened last night was a bit big! Is there no trouble?"
"Don't worry, everything has been arranged. Just wait and see what happens, and we will make another move when the time is right." Qin Susu said confidently.
Zheng Ge hummed.
"Xiaoge, let's go eat first." Zheng Bo said.
Zheng Ge nodded and said, "Okay, let's eat at the restaurant on the top floor of the hotel."
Qin Susu and the others naturally had no objection.
During the meal, Qin Susu asked curiously: "Xiaoge, Mengzhuang Company is your company, right?"