On the current market, a better facial mask costs about dozens or hundreds of yuan per piece. The Star series facial masks with magical effects are priced at 1,000 yuan per piece, which is not an exaggeration.
However, she has been unsure whether to take the high-end route or the mid-to-low-end route in the future.
Take the high-end route, priced at 1,000 yuan each.
Star series facial masks, according to normal use, need to be applied 2 to 3 times a week. If you want quick results, you can apply them seven times in the first week. If the price is 1,000 yuan/piece, it will cost 7,000 yuan in the first week.
Every week thereafter, calculated as twice a week, at least 2,000 yuan will be needed. In one month, at least 8,000 yuan will be spent.
If you want better results, you can use it every day, which requires 30,000 yuan per month.
Just applying the facial mask costs 30,000 yuan every month. I am afraid that only if you have a mine at home can you afford it.
But these days, only a few have mines at home.
"You can develop a high-end route, just like the Han Shang Silk Road, which is divided into several grades. High-end facial masks can be priced at 1,000 yuan each, or even higher."
"In addition, we can also ask the R&D department to develop a mid-to-low-end facial mask. The effect can be less good, and the price can be set at two to three hundred yuan, or around 100 yuan, which is suitable for mass consumption." Zheng Ge thought for a while and said.
Xu Tong nodded slightly, then frowned and said, "It's just that it's a bit difficult to develop the high, middle and low markets at the same time!"
"In the early stage, we will release a limited batch of high-end facial masks. After a certain market is established, we will release mid-to-low-end facial masks. High-end facial masks can be effective after one week of use, while mid-to-low-end facial masks can be used to see results within three months," Zheng Ge said.
Xu Tong nodded slightly, thinking in his mind.
Zheng Ge thought for a moment and then said: "In this way, a new brand can be established to specialize in low-end and mid-range products. Even if the effect of our products is reduced by 80%, the effect will still be better than similar products on the market, so we are not afraid of losing sales."
"Yeah!" Xu Tong agreed.
Zheng Ge waved his hand and said: "Okay, I will make a suggestion. You can hold a meeting to discuss the specifics. Everything should be decided based on the actual situation."
"Understood." Xu Tong nodded and said, "Mr. Zheng, as far as I know, the group of representatives who came to attend the press conference have already gathered together. Next, they may make some moves."
Zheng Ge waved his hand and said: "Normal business competition, you can handle it yourself."
Xu Tong's eyes lit up and he nodded.
She understood what Zheng Ge meant instantly.
This means that Changge Group will not participate in normal competition, whether it is a price war or other wars, and will at most provide some support.
But if the other party uses some excessive means, such as using official power to put pressure on Mengzhuang Company, then Changge Group will not let it go.
What she wants is this result.
She is not afraid of competition, but she is afraid of opponents using shady means.
When she first founded Qiao Meiren, she experienced many of these things. One day she would check the accounts, the next she would check the fire department and so on. There were also all kinds of public opinion violence, etc. All kinds of small tricks were emerging one after another.
Although I can handle it, it is too overwhelming.
"I just heard from Xiaoya that the stock prices of several listed companies specializing in facial masks in the industry have dropped significantly." Xu Tong said with a smile, a little gloating.
She has been in this industry for many years and has dealt with many companies in the industry.
Some of them are good friends, and some are bad friends.
Obviously, the companies whose market values have shrunk are the ones with bad relationships.
Enemies in the same industry. If you want to seize the market, you must offend some of your peers. This is inevitable.
"This is just the beginning."
Zheng Ge let out a breath.
Next, if Mengzhuang Company only takes the high-end route, it will be fine.
Those companies can definitely thrive in the mid- to low-end market.
After all, not everyone can afford a 1,000 yuan/piece facial mask.
But what if Mengzhuang Company’s mid- to low-end brands were established?
…
After chatting with Xu Tong for a while and having lunch in the company cafeteria, Zheng Ge said goodbye and left Mengzhuang Company, preparing to return to Linhai Villa to rest before flying to the capital.
Unexpectedly, as soon as he walked out of the Mengzhuang Company compound, he was stopped.
"Hello Mr. Zheng, can you excuse me for two minutes?"
Female reporter Sister Liu quickly stepped forward, took the microphone and said.
Zheng Ge was speechless, and he was discovered by reporters.
"Sorry, I'll give it a try next time."
Zheng Ge waved his hands and prepared to get in the car and leave.
If it's a reporter you know, you might give him face and stop for a while. But to a reporter you don't know, why should you give him face?
"Mr. Zheng, my name is Liu Meng, and I am Sherman's friend. Reporter Shu Sherman, do you still remember?"
Seeing that Zheng Ge was so disrespectful, Liu Meng had no choice but to move his friend out.
She and Shu Xueman are indeed friends.
I remember that when the first Hope Primary School in the country opened, Shu Xueman interviewed Zheng Ge in a place called Lujiawan, and they had communicated with her in private, and they were considered friends.
She didn't know if Zheng Ge had forgotten Shu Xueman as a friend, so she could only give it a try.
Hearing this, Zheng Ge stopped and turned to look at the other party, "Reporter Shu Xueman from CCTV?"
"Yes, Mr. Zheng." Sister Liu smiled.
Zheng Ge nodded. After that interview, we also left each other's contact information. We usually keep in touch during holidays, but we don't interact much.
After thinking for a while, he said, "Let's talk in the car."
"OK."
Liu Meng nodded in surprise, said something to his companions behind him, and got into Zheng Ge's stretched luxury car.
Sitting in the luxurious carriage, Liu Meng let out a breath and said apologetically: "Sorry, Mr. Zheng, for bothering you."
"It doesn't matter."
Zheng Ge waved his hand and asked Huang Liya to take out a bottle of red wine, take out two goblets, and pour the red wine.
"Miss Liu, how about you try the red wine I have collected?"
Zheng Ge stretched out his hand and smiled.
"Thanks."
Liu Meng thanked him, picked up the wine glass and took a sip, his eyes brightened. He praised a few words and entered the interview process.
"Mr. Zheng, I wonder if it would be convenient to tell you what circumstances made you decide to invest in Mengzhuang Company?" Liu Meng sat up straight and handed over the recorder and asked.
Zheng Ge sat casually on the seat, holding a goblet, and chuckled: "Investing in Mengzhuang is just a coincidence."
"oh?"
Liu Meng was curious, "Mr. Zheng, can you tell me in detail?"
"Of course you can." Zheng Ge said with a smile: "This is not a secret. When I came to Pengcheng, my initial goal was Qiao Meiren Company. But at that time, due to some circumstances, I chose to cooperate with Mr. Xu and established Mengzhuang
company."
Liu Meng blinked and asked again: "Mr. Zheng, I heard that the 'Star Series' facial mask released by Mengzhuang Company was originally owned by Qiao Meiren Company. Later, it was split out because the investors of Qiao Meiren Company were not optimistic about it.