A soldier who doesn't want to be a general is not a good soldier.
In business, the same is true.
Especially for employees at the executive level, simple salary can no longer satisfy them. At this time, they either have to jump out and create a career.
Or, get equity incentives from the company.
If you can get equity incentives, then they are two different concepts from simply getting a salary. One is purely working, and the other is equivalent to working for yourself.
Of course, shares are shares and wages are wages, which are two different things.
If a shareholder holds a position in the company, he will also receive a salary.
Zheng Ge is paid a salary in Yuanda Group.
Even though it's just a nominal salary.
Another point is that this equity incentive is not given for free.
Each employee will set a share limit based on his or her position, performance, etc. For example, an ordinary middle-level manager can only purchase a maximum number of shares, etc.
For a company president like Zhu Feng, the maximum cannot exceed 3%.
Employees who receive equity incentives can contribute money to purchase these shares.
Of course, there may be a discount on the price.
Employees who don't have enough money can borrow from friends and relatives, or from the company. However, there are conditions for borrowing from the company. If the conditions are not enough, you cannot borrow.
Those who receive equity incentives can enjoy a dividend every year.
Based on the current booming performance of Dynamic Company, in the future, this dividend will also be a large amount of income for employees who receive equity incentives.
This incentive plan will still take some time to complete.
First, you need to set a price for the company.
The current valuation of Dynamics is erratic. Without an accurate valuation, how to price the company? How to sell shares to employees?
Zheng Ge is planning to raise a sum of funds for the power company when the time comes, so that he can better price the company.
Of course, the institution that finances the power company is also an investment company indirectly controlled by Changge Group.
Dynamic Company is a wholly-owned holding company of Changge Group. For the time being, he does not want to bring in external shareholders.
…
After the meeting, Zheng Ge came to Zhu Feng's office.
"Are you still in school?" In the office, Zheng Ge looked at Zhu Feng's daughter Zhu Yun and smiled.
"Yeah! It's senior year in high school!" Zhu Yun said with a blushing face, as if she was easily shy.
"Not bad." Zheng Ge smiled.
"Xiao Yun, go make a cup of coffee for Mr. Zheng." Zhu Feng said with a smile.
"Yeah!" Zhu Yun hummed, then asked Zheng Ge with a blushing face: "Mr. Zheng, what flavor do you like? Do you need to add sugar and milk?"
"Add sugar and milk, thank you." Zheng Ge smiled.
"Hmm, wait a moment." Zhu Yun walked aside in a panic.
…
"Mr. Zheng, the company is planning to launch a power functional drink early next year. What do you think?" Zhu Feng asked Zheng Ge as he watched his daughter walk away.
"Okay." Zheng Ge nodded.
Zhu Feng thought about it for a while and told some details about the power drink, including the formula, cost, etc., and took out a document and handed it to Zheng Ge.
Finally, he said: "Mr. Zheng, after calculating the cost, Lao Zhou and I have tentatively decided on a unified price of 5 yuan. What do you think?"
The old Zhou he was talking about was naturally Zhou Tai, director of the R&D Department of the Power Beverage Company.
Zheng Ge did not speak immediately.
Not long after, Zhu Yun came over with two cups of coffee.
"Thank you." Zheng Ge thanked him, took the coffee, took a sip, and found that it tasted okay.
Zhu Yun blushed again and walked away silently.
Watching Zhu Yun leave, Zheng Ge shook his head and smiled, she is indeed a little girl!
Immediately, he said: "The price is 5 yuan, but the maximum should not exceed 6 yuan."
He remembered that in his previous life, Red Bull and the like were sold for 6 yuan.
The previous price of 8 yuan is simply not feasible.
Although there are indeed drinks on the market that sell for 8 yuan, they are all major international manufacturers. Dynamic Company, an emerging beverage company, is incomparable with those major manufacturers.
"clear."
Zhu Feng nodded and responded.
After chatting for a while, Zhu Feng once again mentioned the "One More Bottle" activity.
Regarding this event, Zhu Feng mentioned it to him a few months ago. He wanted to launch this event and completely build up the momentum of the Jianlibao brand. However, Zheng Ge rejected it at that time.
"There is no need to consider launching this event for the time being."
Zheng Ge shook his head and said.
Another bottle is a killer, once released, it will be very powerful.
Think about the tea beverage industry in the previous life. Competition among several major tea beverage companies was fierce.
Domestic brands and foreign brands are fighting each other.
Later, one of the tea beverage companies suddenly launched a one-bottle promotion, and in one fell swoop it won the leading position in the tea beverage industry.
Unfortunately, later on, another bottle was imitated by major manufacturers.
This popular promotion was gradually spoiled.
What's ridiculous is that the number of winning bottle caps every year actually exceeds the annual production.
Later, this popular promotion gradually came to an end.
Consumers have gradually lost interest in this activity. Although some people who buy black tea and green tea will habitually look at the bottle caps.
But the bottle caps at that time no longer had any fonts.
Therefore, for now, he has no plans to launch this event.
It would be more appropriate to wait until market competition reaches a certain level before using it as a trump card.
Zhu Feng was a little disappointed when he heard this.
Zheng Ge glanced at him and said, "I won't talk about this event for now, but we can cooperate with WeChat to launch a new event."
"Um?"
Zhu Feng was stunned and looked at Zheng Ge expectantly.
According to his understanding, his boss is not only a business wizard and a golden eye in the investment world, but also has various business ideas emerging in an endless stream.
“A QR code can be printed inside the bottle cap, and users who purchase drinks can use WeChat to scan the QR code to obtain rewards.”
Zheng Ge turned his eyes and continued: "As for prizes, you can set some bonus rewards, such as one yuan, five yuan, and up to 8888 yuan. Winners can withdraw money directly to WeChat.
Hmm! You can also set up several physical rewards, which will be decided by the company."
Zheng Ge thought about it and expressed an idea in his mind.
This kind of activity is not as rough as another bottle, and it can also attract a large number of people.
Moreover, this activity is also very beneficial to WeChat and can further increase WeChat’s traffic.
"This is good." Zhu Feng thought about it for a moment, then patted his thigh and said.
Looking at his boss, he was really convinced. He really didn't know how his boss's brain grew. All kinds of ideas came out casually.
These ideas are not difficult. In fact, they are variations of the second bottle, but they are not as simple and crude.
And the probability of winning is not as high as another bottle.