The first thousand one hundred and seventy-ninth chapters are a symbol of status and a manifestation
Yang Cheng listened to the conversation outside and basically confirmed the identity of Mrs. Chen outside. She had a distinguished status and was not short of money. She should be the wife of Chen Lifu, whose status in the entire Songjiang Prefecture was second only to the prefect of Songjiang Prefecture.
Because Chen Lifu is the Tongzhi of Songjiang Prefecture, in this huge Songjiang Prefecture, only Chen Lifu's wife can be called the Tongzhi's wife, but she is definitely not the official wife, because everyone knows that Chen Lifu came to Shanghai to take up the post, and only brought
Just one son, one daughter and three concubines.
Mrs. Chen outside is probably one of the three concubines!
As for Mrs. Chen, if she bought the flip-top lady mirror, she would probably use it, and he also learned from Mrs. Chen that even Mrs. Fu Zun had already used her own flip-top lady mirror, which was a great thing.
ah!
With Mrs. Fu Zun and Mrs. Tongzhi, the highest-ranking women in Songjiang Mansion, taking the lead in using it, Yang Cheng was very confident that his ladies' mirror would definitely set off a trend in the upper class.
Because when these women all use flip-top ladies' mirrors, then basically we can set a standard for this kind of flip-top ladies' mirrors: "for the exclusive use of powerful women's families."
The women's families of ordinary officials, and even the women's families of gentry and wealthy businessmen, would also come to buy in order to catch up with the trend and show their status.
However, this is the effect that Yang Cheng hopes to see most at present. Otherwise, he would not have tried so hard to get his mirrors into these high-end jewelry stores and high-end clothing stores. For this, he has paid a lot.
Lots of connections and connections.
After Mrs. Chen left outside with the maid and the large and small bags carried by the maid, he walked out from the back and chatted with the shopkeeper before going back.
Just after he returned, he asked Butler Feng, who is also the current general manager of the branch factory, to recruit more employees and prepare for large-scale production. At the same time, he also wrote a letter back to Jiujiang, saying that the branch factory was already in operation.
It has been initially launched, and the sales of samples have opened up the market. What is needed now is more funds to purchase equipment, expand production capacity, and conduct publicity.
What kind of publicity? Yang Cheng will not be so low-level as handing out leaflets and other low-level methods. Although many businesses use these publicity methods, the products they target are generally ordinary products, and high-end products such as ladies' mirrors are obviously not
If applicable, he plans to place an advertisement in the Tang Dynasty Newspaper!
Of course, it cannot be the kind of nationwide Datang Chao Daily page. The price of advertising space on such a national page is quite high. Usually only those large and powerful companies can advertise on the national page.
He wanted to place an advertisement in the Shanghai special issue on the Gangnam Road page!
The Tang Dynasty Daily has been published for many years, and has already had a complete set of distribution procedures and rules and regulations. Even the pages are divided into three levels. Generally speaking, the front pages are unified nationwide, and the middle pages are
The layout of each provincial highway, and the last one is the layout of the local state capital.
However, although it is divided into three pages, it is still distributed uniformly, and there is a strict monitoring system. Needless to say for the national page, the Chaobao Department of Jinling City is personally responsible for editing the content, and uniformly prints samples and sends them nationwide.
As for the layout of the provincial highways, the North Korea Newspaper Division is dispatched to the branches of each provincial road for editing, but it needs to be sent to the headquarters of the North Korea Newspaper Division in Jinling City for review, and then typesetting and printing samples are sent back to the provinces.
The pages of the state capitals are also collected and edited by the branches of the North Korea Newspaper Division stationed in each state capital, and then sent to the provincial branches of the North Korea Newspaper Division in the provincial capitals for in-depth printing and sample publication.
Samples of national pages and provincial and highway pages are uniformly rushed from Jinling City to each province through three hundred miles, and then together with the sample magazines of each state capital, they are sent to the direct management of the Chao Press Department, usually located on the main transportation road.
Printing is carried out in various printing houses and then distributed to nearby state capitals.
Although it seems troublesome to do this, it is necessary to supervise the Tang Dynasty Newspaper. Without the review of the Daily News Department Headquarters, the content of the provincial highway page cannot be published.
Even the pages of the state capital need to be reviewed by the newspaper department's branches in various provinces and highways to ensure that no prohibited content appears.
Although the complex distribution model leads to high costs, don't think that the newspaper department will lose money. In fact, they make a lot of money. Otherwise, how could it be possible to station editors in state capitals and even some important counties across the country!
Among the current three-level pages of the Tang Dynasty Daily, the national page is used to publish various major events, such as the speeches of the Holy Emperor, edicts to the whole world, imperial policies, and personnel changes of senior officials, which are always major domestic and international events.
The remaining few pages are occupied by a large amount of popular science content, and then there are the literary and artistic pages, so that the remaining commercial advertising space is actually very, very small, and things are rare, so these very few advertisements
Seats are extremely expensive.
Without spending thousands of taels of silver, you can’t even hope to get an advertising space for tofu cubes!
The provincial highway layout is somewhat similar to the national layout. Most of the layout also publishes official news and policy changes of the provincial highway. However, relatively speaking, there are more popular science and articles, but the excessive content is limited. As for the commercial advertising layout
, also very few and expensive.
The third type is the government page. In addition to reporting official news from the government, at least half of this page is used to publish ordinary local news, interesting stories, and commercial advertisements.
Of course, the most important thing is that the advertising space on the local page is cheap!
However, even if it is cheap, it depends on the location. If it is the advertising space in Songjiang Prefecture, the price is not cheap either, and can even be said to be expensive.
But even though it is expensive, it is not as expensive as the national version or the provincial version!
Of course, in addition to the relatively cheap advertising space, it is also related to the fact that their high-end mirror products are currently only distributed in Shanghai. As for surrounding prefectures and counties, to be honest, the distribution volume is very small and can be completely ignored.
Yang Cheng's idea is to first completely occupy and stabilize the Shanghai market, and then rely on the reputation built in the Shanghai market to gradually distribute products in other places.
As the saying goes, everything is difficult at the beginning. Now the most difficult thing is to open the Shanghai market!
Because the Shanghai market is not only the largest domestic consumer market, but also the most competitive consumer market. Countless companies gather here, and although most of their products are sold across the country, no one can ignore the Shanghai market.
And for publicity and advertising, the money is indispensable!
Yang Cheng is prepared to spend a lot of money on advertising!
He wants the entire Songjiang Mansion to know that their maid mirror is definitely high-end and classy, and is the best choice for upper-class women to show their dignity and status!
He had already thought of the advertising slogan: Ladies’ brand mirror, a symbol of status and the embodiment of nobility!
Before doing this, he had to write a letter home asking for money. No, it should be for the head office to make the second phase of investment!
As for the loan, although Yang Cheng's reputation is not small, he has already played the game with Royal Bank once. If he tries again, Royal Bank will kick him out directly.
While writing a letter home requesting the head office to make a second phase of investment in the Shanghai branch, he also had to tell his family about the fact that he had been defrauded of more than 8,000 taels of silver. After all, it was only 8,000 taels of silver.
No way, he can't smooth out such a big hole.
Anyway, he has already found a loan, a branch factory has been opened, and the market for his products has also been initially opened. At this time, the matter of being cheated can more or less offset the merits and demerits.
Yang Cheng's letter was an urgent letter and was sent back to Jiujiang as quickly as possible in this era. Then he received a reply from Jiujiang as quickly as possible. This letter was a handwritten letter from his father. It began with:
I scolded him profusely, saying why he was so careless and was deceived as soon as he went to Shanghai. Then he told him to open his eyes wide and be more careful in the future. Shanghai is a place full of people.
, but be careful and don’t get fooled again.
After finishing the coding, his father said that he had ordered the head office to immediately increase investment in the Shanghai branch. It was expected that the second phase of investment would be 50,000 taels, and asked him to continue his efforts to completely open up the big market of Shanghai.
After talking about official business, his father said one more thing, saying that you are no longer young. It is time to start a family and start a business. Your mother has taken a fancy to several ladies at home. When the affairs in Shanghai are not so busy, she will
Come back for a blind date.
Of course, if you just pick up a well-matched lady in Shanghai and go back to Jiujiang to visit your mother, that's okay too!
When reading the letter, Yang Cheng simply ignored the following paragraph. A few years ago, when he was still studying, his family did not urge him to get married. They only wanted to wait until he passed the Jinshi examination before getting married.
But after he failed the imperial examination, his family began to arrange marriage arrangements for him!
It's not that Yang Cheng is disgusted with getting married, but he feels that with his appearance, he probably won't find a good match!
He is not good at reading and is the second son of his family. In today's upper-class marriage market in the Tang Empire, although he is not one of those low-class people who are not good at reading and are still concubines, he is at best a middle-class person.
Damn it, if you fail the imperial examination and cannot become an official, the second son will not be able to inherit most of the family business. In this case, those big families will not marry their legitimate daughter to him.
His brother was the choice of the legitimate daughters of those big families. The eldest son passed the Jinshi examination at a young age and also entered the Ministry of Rites.
If Yang Cheng marries a wife now, he will either marry a legitimate daughter whose family status is far weaker than his own, or marry a concubine whose family status is comparable, and he doesn't want either of these!
He is also a normal man, and naturally he wants to marry a real lady, the legitimate daughter of a famous gentry family!