The first thousand one hundred and eighty-three chapters of the advertisement that shocked the world
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On the surface, the revision of the Commercial Law does not seem to have any direct impact on him, but the Commercial Law will affect the overall industrial and commercial environment. As a big businessman, he naturally needs to focus on it.
However, after reading it, I couldn't tell anything, because the Tang Dynasty newspaper only disclosed the news that the third edition of the Commercial Law was about to be officially implemented, and then it was all about the scene, and there were not many details, and the details
What is mentioned above will often be followed by a series of special legal changes.
Although he did not see any details, Geng Youhua can still feel that after the issuance of the third edition of the Commercial Law, I am afraid it will further stimulate the development of domestic industry and commerce and completely promote the industrialization process at the legal level.
Then, he walked into a nearby building and slowly walked up to the third floor, where his branch office was. When going up the stairs, he also read many pages of the morning newspaper, but he was not actually interested in most of the things.
I just read the title and skipped it.
On the contrary, when he came to the Chaobao Mansion page, he slowed down his reading frequency and looked at it more carefully. For businessmen like them who worked hard in Shanghai, the prefecture page was actually better than the provincial road page.
There are even more pages nationwide.
Because the state capital page generally talks about local affairs, such as changes in local officials, policies, and more importantly, the state capital page generally contains a lot of business information.
Often a commercial advertisement the size of a tofu block hides a huge business opportunity!
However, today's Songjiang Prefecture page is a little strange. The official report information on the first few pages has not been replaced, but later on the business page, a full page of advertisements appeared on the first page!
As soon as he saw this advertisement, he was curious. Damn, which company was so generous as to use an entire page for advertising.
You must know that when he first came to Shanghai and prepared to open up the Jiangnan market, in order to recruit partners, distributors and to advertise his own products, he only spent money on a quarter-page advertisement, and that was it.
, it also cost him several thousand taels of silver!
There is no way, Songjiang Prefecture’s commercial advertisements on the prefectural page are so expensive, and they are even the most expensive prefecture advertisements in the world.
At this price, if it were placed on the pages of other state capitals, it could cover several pages.
However, now there are people who have generously taken over the entire page!
This kind of work, even to Geng Youhua's eyes, is quite big. When was the last time he saw a full-page advertisement? Geng Youhua vaguely remembers that it was the Xinghua company's shampoo advertisement at the beginning of the year!
But Xinghua Company is a wholly-owned enterprise of the Royal Assets Division. It is a serious royal property and one of the top domestic companies in daily chemical products. It is mainly engaged in soaps, soaps, perfumes, shampoos, rouges and other body care products.
products!
They have long been engaged in the production and sales of soaps and toilet soaps. They have also introduced imported products such as perfume, and also produced traditional rouge and so on.
At the beginning of the year, they launched a shampoo powder, which was a sensation across the country. It was the first product in the country that was specially used to wash hair. It was poured into water and melted before being used to wash hair. It also had a floral scent, which was different from the previous ones.
Compared with soap, it greatly reduces the damage to the hair and the irritation to the scalp.
And another very important point is that they directly divide the products into several grades. Except for the high-end which is slightly more expensive, the prices of the mid- and low-end are very close to the people. You can tell at a glance that they are preparing to sell to all women across the country.
Products, those with money can buy expensive ones, and those without money can buy cheap ones. Except for poor families, ordinary families can afford them.
It is said that after this product was launched, queues appeared in front of some shops for the first time. Well, the queues were naturally grown men. They were all hard-working men who were rushed by the women at home to buy shampoo powder as soon as possible!
Some people even say that there are at least 80 million women in the country. Even if you only make one tael of silver from one woman, it is a big business of at least 80 million taels of silver!
Of course, this is just a hypothesis, because Xinghua Company has no patent rights for this thing. The patent rights for this thing are the same as for many products. The patent rights are in the hands of the Royal Institute of Technology.
However, the Royal Institute of Technology has relatively loose patent authorization for these products that are widely used and do not require strict technical blockade. Basically, as long as you pay money, the patent rights will be granted. Of course, the basic patents are authorized.
The Royal Institute of Technology does not care about the specific production and subsequent improvements, and the competition depends on the capabilities of the major manufacturers.
Shampoo powder is almost epoch-making and has great market potential. It is a product that almost every woman wants to own. As the first company to obtain patent authorization and launch the product as soon as possible, Xinghua Company spent a lot of money
It's normal to spend a large amount of money on an entire page of advertising.
But today, someone is spending a lot of money on advertising?
Geng Youhua became interested and looked at it carefully!
The first thing that catches the eye is a line of large characters: a symbol of status and a reflection of nobility!
The number of large characters in the second line is smaller: Ladies brand mirror makes you more beautiful!
When he saw the word "mirror", Geng Youhua felt that the person in charge of the Jiujiang Glass Company who advertised this was very clever. Why would he need to advertise if the mirror was broken? What's more, it was a symbol of status and a manifestation of nobility.
Pulling a few orders, what age is this? I thought it was Qianming, but a palm-sized mirror could be sold for as little as a few taels or dozens of taels, or even as high as a hundred taels of silver.
At that time, it was because there were no domestically produced mirrors, and the mirrors were all shipped from Europe by Western barbarians, and the prices were extremely high.
But now, this mirror has long become a common commodity, and can be bought for a few dollars. Even a slightly larger table mirror only costs a few dozen taels of silver.
With just a few dozen taels of silver, do you still want to show your dignity and status?
He has heard of Jiujiang Glass Company. It is one of the five major glass companies in the country. Geng Youhua is also a big businessman. Although he is not a peer, Jiujiang Glass Company is one of the only five glass manufacturers in the country. It is normal to hear about Jiujiang Glass Company.
, but as far as he knows, this company should make precision glassware. In the laboratory of his own factory, there are many various glass equipment, beakers, test tubes, etc. produced by Jiujiang Glass Company for testing.
As for the mirrors, I heard that they are always bought in Jiangxi. Anyway, in Shanghai and even the entire Jiangnan area, mirrors from Jiujiang Glass Company are not available.
When did this company start to seize the Jiangnan market?
It seems that Jiujiang Glass Company, like its own Geng's Porcelain Company, is not satisfied with the original market and wants to enter Jiangnan, the largest market in the country.
It's just that the direction they chose seems a bit wrong. In the glass industry, precision glass can be produced, and the market for architectural glass is also huge, not to mention mirrors, which are the main products of glass products.
But high-end mirrors?
This is a bit silly!
Taking a closer look, it is said that Jiujiang Glass Company is planning to hold an auction in the largest auction house in the trade area in three days. The auction is a Lady's brand Crescent Moon Limited Edition full-length mirror, and it is said that this full-length mirror is the best quality so far.
The most high-end mirrors not only reflect high technology, but also use the most expensive packaging materials, and are packaged by the most experienced and skilled old craftsmen. Only in this way are the most high-end full-length mirrors in the country created!
Moreover, only one of the crescent moon limited editions is produced, so sellers don’t have to worry about a second identical mirror!
This is the only one!
Although there is no starting price mentioned in the advertisement, for something that can be advertised in an entire page and only has one full-length mirror, you can tell with your toes that the starting price of this thing is definitely not cheap and will be very, very expensive.
, and if the auction can be successful, it is estimated that the transaction price will be higher than the starting price, and it is possible to be several thousand or even tens of thousands higher.
Although Geng Youhua is rich, his family has a big business and has a lot of money to spend. Moreover, he is building a branch factory in Shanghai. Naturally, he will not spend thousands of taels of silver to buy the best full-length mirror in the country.
So he was just surprised by the generosity of the Jiujiang Glass Company, and then he laughed at the stupid behavior of the person in charge of the Jiujiang Glass Company. It would be strange if this broken mirror could be sold, and even if it could be sold, they would probably lose money to death.
Not to mention anything else, this whole page of advertisement alone would cost no more than seven or eight thousand taels of silver. Adding in other items, the cost would probably be over ten thousand taels of silver. That broken mirror could be sold for tens of thousands of taels.
silver?
I don’t even believe it!
There are a lot of people who have the same idea as Geng Youhua. After many people saw this full-page advertisement, their first reaction was: Is that fool the one who did this crappy advertisement?
Geng Youhua and everyone else guessed well. Yang Cheng's investment in this matter has indeed exceeded ten thousand taels of silver, and there is a high probability that the side he has on hand claims to be the only one in the country, the most high-end, representing the highest technology and the most exquisite tradition.
The craftsmanship of the Lady Brand Crescent Moon Limited Edition Lady Brand Dressing Mirror cannot be sold for more than 10,000 taels of silver. Geng Youhua estimated that two to three thousand taels of silver would be enough.
There is even a possibility of unsold photos!
But don't be afraid. He has already arranged a back-up. If no rich man takes the bid, the person he arranges will raise a sign to bid, and the price will even be pushed to more than ten thousand taels of silver. Anyway, the money goes in with the left hand and goes out with the right hand.
It doesn't matter how much money it is.
As long as the auction is successful and money is spent to create public opinion, it will inevitably make people think: Ladies brand mirrors are expensive, high-end, a combination of the most advanced high-tech and traditional craftsmanship, and are only for the rich!