The first thousand one hundred and eighty-six chapters tribute to the Song family in Suzhou
When Yang Cheng learned that there would be several charity auction items interspersed in the auction, his mind became active, and a series of possibilities flashed through his mind.
Then, he did not hesitate to find the person in charge of Fuhe Auction House, and said on the spot that he was also willing to donate the Crescent Lady Mirror. The proceeds from the auction would be the same as several other charity auction items and would be donated to
A local nursing home for the elderly.
Hearing Yang Cheng's words, even the person in charge of Fuhe Auction House felt a little surprised.
Although they are also trying to do charity auctions as a new business, trying to use this kind of charity activities to bring more visibility to the auction house, but it is just an attempt, and most of the auction items are ordinary auction items, with the biggest reputation
The one is a piece of sapphire donated by the county magistrate Jia Wenbo, but the actual value of this thing is only a few dozen taels of silver. Even with Jia Wenbo and the bonus in the name of charity, it is only a few hundred taels of silver at most.
The rest are just small items, worth dozens or hundreds of taels of silver.
After all, they had never done anything like a charity auction, and no one had done it before. It was their first time doing this, but they didn't have much confidence.
These days, although gentry and businessmen generally like to do some charitable acts in exchange for fame, they are more willing to build bridges and pave roads in their hometowns, or provide education, because in this way, their names can be left on stone tablets.
But if you donate money to orphanages and nursing homes, there are some involved, but not much!
Here, you need to know the mentality of gentry and businessmen doing charity!
People do it for reputation, especially the family's reputation, to improve the family's reputation in their hometown. Many famous gentry, although their reputation in the outside world is not very good, and they may even be corrupt officials, they still build bridges and pave roads in their hometown.
Provide education.
But if you ask them to directly spend a lot of money to subsidize poor people, no matter whether they are orphans or widowed people, they will do it, but the money spent will definitely not be much.
Although this kind of mentality is somewhat utilitarian, if charity is not utilitarian, it cannot be maintained at all. If you don't give them benefits, why should people spend money for charity, just out of good intentions? Just kidding, whose money is it?
It wasn’t brought by the strong wind!
Because they can gain fame and even become famous throughout the ages, many famous gentry will go to build bridges, pave roads and provide education.
In China during the traditional feudal era, charity was not absent. It could even be said that there was quite a lot of charity, but the limitations were also relatively large!
Therefore, Fuhe Auction House is a little nervous about holding a charity auction. They don't know how many rich people will come to support it. Therefore, this time they only offered some small prices, purely as a prelude to today's large-scale auction.
, they estimate that they can raise a thousand taels of silver today, which is already quite good.
But now, Yang Cheng came to the door and said that he would also participate in this charity auction and donate the proceeds from the auction of the Crescent Moon Lady Mirror. This greatly exceeded the attention of Fuhe Auction House.
You know, no one knows how much the Crescent Lady Mirror will eventually be auctioned for, nor whether it will fail to sell, but its cost is generally public, which is at least one or two thousand taels of silver.
Without one or two thousand taels of silver, this crescent moon lady's mirror cannot be made at all!
But now, Yang Cheng said that he would directly donate the proceeds from the auction of the Crescent Lady Mirror, which had to shock the person in charge of Fuhe Auction House.
Is this Yang Cheng really so kind-hearted that he is willing to give thousands of taels of silver to charity?
They didn't believe that this Yang Cheng was not such a kind-hearted person, and even if he had charity in mind, the Yang family in Jiujiang probably couldn't afford such a donation of several thousand taels of silver.
So what is this Yang Cheng for?
For fame?
That's for sure!
But is the reputation of the charity auction worth the high price he pays?
The people who meet the auctioneer don't know or even understand.
But it doesn’t matter if you don’t understand. Someone actually took the initiative to take out things worth thousands of taels of silver as charity auction items. Their Fuhe Auction House will naturally welcome it with raised hands. If the auction is successful, what will happen to their Fuhe Auction House?
After all, this is also a good thing to improve your reputation.
After finalizing the crescent lady mirror as a charity auction item, Yang Cheng also touched the checkbook of the Royal Bank in his pocket. At this time, he had already made up his mind that today's auction must be successful, and the price cannot be low.
It must exceed five thousand taels of silver. If no one pays this price, then he will pay out of his own pocket!
Although the auction has officially begun, and the auction items are being taken down one by one, and then people are allowed to bid, Yang Cheng's attention is not at all on this. At this time, he has already begun to conceive in his mind.
How should the next step of public opinion propaganda be carried out?
The crescent moon mirror for ladies must cause a sensation!
In addition to the high auction price, all proceeds from the auction are used for donation. These are excellent promotional materials. However, I am afraid that the advertising articles prepared before will need to be revised. In addition, I need to contact the North Korean newspaper office to see
Let's see if we can get them to publish an official report on the charity auction.
In addition, when the time comes, I will also have to contact Fuhe Auction House and even the seller who may have purchased the crescent moon lady mirror!
Fuhe Auction House conducts charity auctions just for the sake of fame. If you contact them to promote the auction together, you will definitely get twice the result with half the effort.
As for potential sellers, this needs to be analyzed carefully. If they are here for fame, then most likely they will not refuse their proposal. If they are not interested in being in the limelight, although it is a pity, there is nothing they can do about it.
While Yang Cheng's mind was spinning rapidly, the auction continued!
Soon, those ordinary auctions are almost over!
Next, the auctioneer on the stage announced the next auction item and said that this item was donated by someone and all proceeds from the auction would be used for charity.
Although Fuhe Auction House did not publicize the charity auction, it cannot be said that it was deliberately concealed. Maybe some of the people present did not know about it before today, such as Yang Cheng, but now, everyone present
These people must know it.
Many people are happy to see charity auctions happen, and if the price is right, they don't mind participating in the bidding.
Soon, the bidding for the first charity auction item began. This item was a piece of wild grass written by Zhu Yunming. Zhu Yunming, also known as Zhu Zhishan, was one of the four talented people in Wuzhong in the pre-Ming Dynasty. Although he had been dead for decades, he
His reputation for talent remains undiminished.
It's just that it's not that long ago and there are so many copybooks and paintings by this person that have been handed down from generation to generation, so the price is naturally not that high.
However, with the added benefit of the charity name, this crazy piece of grass was sold for two hundred and eighty taels of silver. The price can be said to be quite high.
The following charity auction items were of average quality, but the prices were not less than one hundred taels, and most of them were sold for more than one hundred taels of silver.
The sapphire donated by Jia Wenbo, the magistrate of a special county in Shanghai, was sold for a high price of 465 taels of silver. This price was almost ten times its actual value. The ability to sell such a high price was naturally attributed to Jia Wenbo.
Bonuses and charity bonuses.
Immediately after this, the sapphire mirror, the crescent moon lady mirror, was auctioned.
At this time, Yang Chengdu was sitting upright and his expression became serious!
At this time, I heard the auctioneer on the stage introducing the Crescent Moon Lady's Mirror: "I believe that most of you have heard of this precious mirror in the past few days. The Crescent Moon Lady's Mirror was made by Jiujiang Glass Company.
It represents the highest level of contemporary technology, and at the same time it is a treasure that retains a strong traditional cultural atmosphere in high technology. It is not just a dressing mirror, but a real work of art.
Today, Jiujiang Glass Company has donated this precious mirror for charity, and the proceeds from the auction will be donated to the local orphanage nursing home together with the proceeds from other charity auctions."
Now that Yang Cheng has put the Crescent Lady Mirror up for auction, the people at Fuhe Auction House will naturally not deliberately disgust Yang Cheng, but will give Yang Cheng a big face and directly brag about Jiujiang Glass Company.
Yang Cheng also stood up and bowed slightly to salute you on behalf of Jiujiang Glass Company. This is the time for advertising, so you would be a fool not to show up!
At this time, the auctioneer continued to brag about the Crescent Lady Mirror. From a technological perspective, from a traditional cultural perspective, from a charity perspective, etc., this mirror was worthy of such bragging. After all, this mirror was originally the most expensive one in today’s auction.
One of several grand finale items, now with the aura of charity, it naturally deserves a lot of bragging.
The low-level gentry, businessmen, princes, and agents all looked surprised!
I have seen people doing charity, but I have never seen someone who throws away thousands of taels of silver at once. This Yang Cheng is really willing to give up!
While shocked, many people who originally wanted to buy this meniscus lady's mirror also considered that the price could be increased appropriately when the bidding was held.
Don't doubt that among the many people who came today, there are actually a few who are planning to buy this mirror. What's interesting is that none of these people who are planning to buy this mirror are rich people themselves, they are all agents.
Among the approximately ten agents in total, the most famous one is Qi Lingshang, the agent of the Song family in Suzhou. This is a middle-aged man who looks unremarkable, but many people in Shanghai know that this person is
Although his surname is not Song, he is a direct descendant of the Song family, and his status in the Song family is much stronger than that of ordinary collateral descendants.
Because this person is the outside butler of the Song family, and in recent years, the nature of the outside butlers in big families has gradually changed. Many outside butlers in big families are called housekeepers, but their job is not to serve others.
However, he actually helps manage the industry and has great power. In modern terms, this person is actually the general manager of many industries of the Suzhou Song family.
Qi Lingshang's appearance here today naturally has a goal. His purpose is very simple, that is, to take a photo of this crescent-moon lady's mirror and send it to Jinling City!
Why send it to Jinling City?
Of course it’s for tribute!
Why does the Song family pay tribute?
Because this Song family is not an ordinary Song family!
There are many gentry families in Suzhou, and there are also many with the same surname as Song. However, there is only one family that can use the whole of Suzhou as a prefix and is called the Suzhou Song family by outsiders. This is the biological mother of the third prince of the Tang Dynasty, Li Fang, and Kang Fei Song.