Qi Lingshang is not bidding now because he is worried that if he bids, others will not follow suit, which is not in line with his requirements!
The Suzhou Song family is very famous in Jiangnan, and as the commercial agent of the Suzhou Song family, I can be considered a very famous person in Shanghai. Among everyone present, I am not 100% famous.
But more than 70% to 80% of people know him.
If he makes a bid, other people will probably not bid again because they are concerned about the status of the Song family in Suzhou.
After all, this crescent moon lady's mirror is, to put it bluntly, just a plaything, and there is no great benefit behind it. Naturally, it is impossible for prestigious gentlemen to offend others just for a mere plaything.
This was also the case in most previous auctions. Once the auction price of an item reached its actual value, very few people actually raised the price intentionally. Most of them would stop competing to raise the price if they saw someone insisting on wanting it.
After all, we are all decent people, and we don't look down when we raise our heads. Deliberately driving up prices is not worth the gain.
But the Suzhou Song family's charity work on behalf of Concubine Kang naturally cannot be worth thousands of taels of silver. It can't even be used without ten thousand taels of silver!
So he is waiting for the price to come up!
However, he still overestimated the affordability or vision of other rich people. There were not many rich people present in person. It was okay to spend two to three thousand taels of silver to buy a reputation. After all, this crescent moon lady's mirror was originally worth some money, but
They can't afford to spend four to five thousand taels of silver or more.
Qi Lingshang frowned when he saw that the bidding price stayed at 5,500 taels of silver and the auctioneer shouted several times but no one bid again.
Obviously, this price has exceeded the psychological price of many people present, so no one has made any more bids.
Whether they are people who want this thing in the first place, or people who want to gain fame by doing charity, they probably all think that the price of around 5,000 taels is already the limit. No matter how high it is, the gain outweighs the loss.
But this is not the situation that Qi Lingshang wants to see!
Qi Lingshang frowned. Yang Cheng also frowned a little after seeing the result. He was also dissatisfied with the price!
What he wants is sensational public opinion, and with a transaction price of only 5,000 taels of silver, it may be difficult to achieve this effect. This amount of money is not even as much as the money for the advertising paintings he made before.
In order to obtain a sensational public opinion effect and make the Lady's brand louder in one fell swoop, Yang Cheng has spent thousands of taels of silver on advertising. Adding in this crescent moon lady's mirror, the total cost has been more than ten thousand taels.
It's already two taels of silver. In the future, the cost of publicity and publicity will have to be added, and I'm afraid it will cost several thousand taels of silver.
The budget he set for himself for the entire marketing plan reached fifteen thousand taels of silver1
However, if you spend such a huge amount of money but fail to achieve a sensational public opinion effect, it will be a big loss!
Just when Yang Cheng was dissatisfied, Qi Lingshang had already given a signal to one of his subordinates, asking him to bid!
Qi Lingshang's subordinates naturally knew the reason. Before he came, Qi Lingshang had told him to let him bid when necessary, not with others, but with Qi Lingshang himself. The bottom line was ten thousand taels of silver.
Because only when this price is reached can Qi Lingshang’s needs be initially met!
He doesn't care what the true value of this mirror is, but if it is to be used as a tribute, the price must reach more than ten thousand taels of silver!
Therefore, Yang Chengcheng breathed a sigh of relief because he saw someone bidding again, and it was a middle-aged man who had never made a bid before. He didn't look like a rich man, he should be an agent.
But it doesn’t matter to the agent. What’s important is that he made a bid, and only made the bid at this time, which means that the price is still acceptable to him, and he can even make further bids.
This person is naturally Qi Lingshang's subordinate. After receiving Qi Lingshang's instructions, he started bidding!
It turned out that the bidder saw someone coming out to compete, and he also raised the price twice. When the price was raised to 6,300 taels of silver, this person also offered it. 6,300 taels of silver was already far more than the price.
His psychological bottom line is that even if this incident can bring a certain amount of reputation in the future, it is not worth it.
This person stopped bidding, but Qi Lingshang did, and he was quite heroic. The price was seven thousand taels of silver.
Qi Lingshang took action. Others thought that no one would dare to bid with Qi Lingshang, but they did not expect that the previous bidders would continue to bid.
Of course they didn't know that this person was originally Qi Lingshang's subordinate, and his role was to raise prices.
With the mentality of outsiders watching the excitement, these two people gradually lowered the price to 9,800 taels of silver!
At this time, even Yang Cheng was a little surprised. Although he was dissatisfied with the price of more than 5,000 taels of silver before, in fact it was barely acceptable. His best psychological price was 78 to 80 taels of silver, which was nearly 10,000 taels of silver.
The transaction price can make him very useful in subsequent public opinion propaganda.
But now, looking at this momentum, the price seems to be further raised to more than 10,000 taels of silver.
Sure enough, the price raised by these two people soon exceeded 10,000 taels of silver. When Qi Lingshang directly shouted out the price of 11,000 taels of silver on the basis of 10,500 taels of silver.
, the men arranged by Qi Lingshang naturally stopped raising the price, and his task has been completed.
So, in the midst of everyone's shock, Qi Lingshang took the photo of the lady's mirror with a crescent moon on behalf of the Song family in Suzhou at the price of eleven thousand taels of silver.
Seeing this result, Yang Cheng was extremely excited. He could already predict the storm of public opinion that would arise in the next few days!
When he returns home next time, he will immediately go to the Songjiang Prefecture Newspaper Office to conduct certain public relations and make sure that this matter becomes an official report. In addition, he will continue to publish advertisements to expand public opinion!
These three words "Lady's Card" must be spread throughout Shanghai and even throughout Jiangnan at the first time!
The auction ended, and what happened was as expected by many people. The charity auction of the Crescent Moon Lady's Mirror immediately aroused widespread public response in Shanghai's upper class. Many people were shocked that this broken mirror could be auctioned.
The high price of 11,100 taels of silver made more people shocked by the boldness of this Jiujiang Glass Company. More than 1,000 taels of silver were donated as soon as they were said to be donated.
Of course, the name of the Suzhou Song family will inevitably appear in everyone's words.
The mirror that has been discussed by many people has been strictly packaged just after it was auctioned, and then it was taken to Jinling City by special personnel. If nothing goes wrong, in two months, it will be used as a birthday gift for Concubine Kang.
The gift appeared in the Royal Courtyard and in the sight of the Holy Emperor.
However, these latter things have nothing to do with Yang Cheng and others. Even if they really become tributes, it is not what they are now, and it is even less likely that they will have huge influence on public opinion now. At present, the focus of public opinion is still on charity.
above.
Because of this, and the fact that Yang Cheng had spent thousands of taels of money on advertising, the word "Lady's Card" spread throughout Songjiang Prefecture and quickly spread to the entire Jiangnan Road.
After spending a lot of money, Yang Cheng finally ushered in the first peak moment in his life!
The influx of orders almost filled his desk!
Butler Feng said in an extremely excited tone: "It exploded. Our ladies' mirrors really exploded. Now the total price of the orders we have received for various styles has exceeded 40,000 taels of silver, and it is still increasing.
Among them, the flagship product is a flip-up ladies mirror, and the total number of orders has reached 5,000, with a total value of 35,000 taels of silver!"
In the words of later generations of e-commerce, Yang Cheng spent several months and more than 10,000 taels of marketing expenses to finally successfully create a hit product!
The full-length mirrors, table mirrors and other styles of hand-held mirrors are all included. The real core product, the flip ladies mirror, is the bulk of their shipments and where their profits lie!
For a flip-top lady's mirror with an ex-factory price of 7 taels of silver, their profit can reach 40 taels of silver. For an order of 5,000 flip-top lady's mirrors, their profit can reach more than 20,000 taels of silver!
Just by doing this, they recovered all the marketing costs, and also recovered part of the initial investment in building the factory.
If we add the current orders for other styles, we can barely recover all the costs!
It has only been about three months since Yang Cheng arrived in Shanghai, and it has only been one month since the factory was put into operation!
This is the rhythm to becoming rich!
No wonder Butler Feng is so excited!
Even Yang Cheng didn't expect it to be so popular. He still underestimated Shanghai's market potential!
The market in Shanghai is not only the local market in Shanghai, but also gathers traders from all over the country and even the world. Sales in the local market in Shanghai are actually limited, and more orders come from orders from many traders.
To be honest, these goods worth tens of thousands of taels are nothing to those big traders, especially those trading companies that conduct overseas trade. They purchase goods for tens of thousands of taels or even a few dollars.
One hundred thousand taels of silver.
Take Datang Western Company for example. Any one of their merchant ships going to India for trade would carry at least more than 100,000 taels of silver worth of goods, and sometimes it could even reach hundreds of thousands taels of silver.
Compared with those big merchants, the orders Yang Cheng received were actually nothing. Even compared with the shipment volume of the family's Jiujiang Glass Company factory, it was not worth mentioning.
Jiujiang Glass Company's monthly shipments are worth more than 100,000 taels of silver, and they are continuing to grow.
But for Yang Cheng, he is extremely satisfied. He has just started, and with this momentum, it is possible to make a lot of money in the future.
However, although the order has been placed, Yang Cheng is beginning to have a headache on how to complete the order. Their Shanghai branch is just a small factory with a small output, and the mirrors they produce are high-end products with a very low yield rate.
It will probably take at least half a year to complete this batch of orders.
But now they are still receiving new orders one after another. Is it possible that they have to schedule the orders to a year or even several years later? Are you kidding me? Who knows what the situation will be like in a year?
No one wants the Lady's brand mirrors anymore.
Therefore, for Yang Cheng now, the top priority is to expand production capacity, digest the orders, then take new orders, complete the orders and get the money, that is the right way!