Chapter 1523 The talented man was caught in the brothel!
After Zhou Yiran entered the cabinet, the education and imperial examination reforms he promoted were actually not drastic and were basically a continuation of earlier policies.
On the contrary, it promoted a lot of reforms in propaganda, the most important of which was the promotion of local newspapers.
It is worth noting that this local newspaper does not mean that the local government or simply the private sector is responsible for organizing the newspaper. The authority to organize the newspaper still belongs only to the Daily News Department.
For local newspapers, the approach is to let the above-ground branches of the Chao Press Department independently prepare newspapers.
The Chao Bao Department originally had branches on the ground. There were sub-offices of the Chao Bao Department in various provinces, highways and state capitals. These Chao Bao Department sub-offices were not under the jurisdiction of the local yamen, but directly under the jurisdiction of the Chao Bao Department.
Report to the jurisdiction of the department.
The local branch of the Chao Bao Department has a parallel relationship with the local government office, and there is no direct connection between the two.
It turns out that the main job of the branch offices of the Chao Bao Department in these places is to be responsible for the local pages of the Tang Dynasty Chao Bao, and at the same time provide various materials and articles to the Chao Bao Department headquarters.
The Tang Dynasty Daily has a national version, which is directly responsible for the headquarters of the Gyeonggi Dynasty Daily, and there is also a provincial version. The content of this provincial version is basically the responsibility of the branch offices of the Dynasty Daily that are stationed in each provincial capital.
Then there is the state edition, which is the responsibility of the branch office of the Chaobao Department stationed in each state capital.
Zhou Yiran's local newspaper reform was actually to make the local pages of these Tang Dynasty newspapers independent.
However, the independent part is limited to business, interesting news and other parts, while the government affairs content is still not independent for the time being and continues to be exclusively handled by Datang Chaobao.
Shanghai Commercial Daily is the first local newspaper!
Its success is not just because it was the first local newspaper, but also because of its location.
Shanghai was the largest industrial and commercial center of the contemporary Tang Dynasty. Almost all kinds of goods and business information from all over the country and even the world were gathered here. The Shanghai Business News was naturally able to obtain a lot of news.
At the same time, local people, whether businessmen or ordinary people, have great demand for professional business newspapers like Shanghai Commercial News.
But then again, Shanghai Commercial Daily still has limitations, because although this thing is not as serious as a political newspaper, as a business newspaper, it is very professional. Businessmen are full of praise for it, but ordinary people are not interested in it.
Not much interest anymore.
But it doesn’t matter. Datang’s promotion of local newspapers is not just a local newspaper like Shanghai Commercial Daily. In fact, in the early pilot period, there were dozens of local newspapers of various types.
For example, in Shanghai, in addition to Tang Dynasty Daily and Shanghai Business Daily, there is also Songjiang Daily, which is specifically published in Songjiang Prefecture. This newspaper is still a daily publication, and Songjiang Daily is relatively civilian.
Basically, they report local news and other information in Songjiang Prefecture, and then also some commercial information, advertisements, etc., and also publish some poetry, novels and other literary works. In addition, they also imitate the Qinhuai Evening News in Jinling and publish some romantic gossip.
For example, a certain talented man and a certain courtesan were out playing together, and his wife caught him, and then they got into a fight.
This form of Songjiang Daily is very popular among ordinary people, and its circulation is so large that it seems to be catching up from behind.
The success of local newspapers is not actually because of how well they run it, but because they fill the gaps in the market in a timely manner.
Datang Chao Bao has been published for many years. People, especially those who are literate, are basically used to getting information from Datang Chao Bao. However, as the official mouthpiece of Datang Chao Bao, the content of the reports is too serious, even if it is published
Advertisements are extremely serious.
At this time, the public has a huge demand for newspapers that are not so serious. This is why private newspapers have been repeatedly banned in recent years.
Nowadays, local newspapers such as Shanghai Commercial Daily have emerged to fill the gap in the market.
Its real intention is definitely not to satisfy the people's spiritual needs, but to crack down on private newspapers, continue to control public opinion in the hands of the official, and prevent private newspapers from getting worse and worse, to the point where they can no longer be dealt with.
However, ordinary people don't care about the real intentions of the government. They just find that there are many more newspapers on the market, and these newspapers are much more interesting than the previous Tang Dynasty newspapers.
Although the Datang Dynasty Daily also had a literary and commercial section in the past, the overall tone was always very serious. The attitude of ordinary people towards the Datang Dynasty Daily also went from curiosity and relish at the beginning to indifference in the end.
Unless there are special groups of people who are more concerned about national events, policy directions and other information, such as officials, businessmen, gentry, and some students, they will insist on reading every issue. Ordinary people will only read it occasionally, but they want to
It is impossible to get them to subscribe to the Tang Dynasty Daily and insist on reading every issue.
Basically, you can watch it or not watch it.
But after the emergence of many local newspapers now, the situation is not so good. These local newspapers are much more interesting than the Tang Dynasty Newspaper in the past. Some are more professional newspapers such as Shanghai Commercial Daily. Not only businessmen will subscribe,
Even ordinary company employees will read it.
The number of people who subscribe to Songjiang Daily is even wider. Even ordinary people will subscribe to it in order to read the novels and gossips mentioned above.
Of course, all the above-mentioned groups that subscribe to newspapers are still limited to intellectual groups. After all, you can't expect people who don't even know the words to read newspapers.
In addition, a major force in contemporary newspaper subscriptions is institutional subscriptions.
For example, for the Tang Dynasty Daily, most of its subscriptions are actually from various institutions, such as numerous government agencies, companies and other institutions. If individuals subscribe and support it, on the contrary, the proportion is still relatively small.
As for those local newspapers, although the number of institutional subscriptions is also large, the proportion of individual users is much higher than that of the Tang Dynasty Daily.
This situation is actually what Zhou Yiran and other officials of the Ministry of Rites are happy to see.
Due to the inherent political limitations of the Tang Dynasty Daily, it is destined to be impossible to penetrate into every corner of society on a large scale. Now these local newspapers have filled the above-mentioned market gaps and penetrated into every corner of society.
Li Xuan, the Holy Emperor, was quite satisfied with Zhou Yiran's work. He made a very good balance between controlling public opinion and meeting the spiritual needs of the people, so that the Tang government could better guide and control public opinion.
After all, those local newspapers are also official newspapers. Although the content of their reports is different and they target different groups of people, it is undeniable that their core task is still to guide and control public opinion.
Even if it is reporting entertainment gossip news, it can guide public opinion.
For example, if you are also reporting on the oiran, you can choose to report on the affair between the oiran and a high-ranking official, but you can also report on the oiran's active response to the government's call, participating in charity performances, and raising funds for disaster relief.
Therefore, no matter what type of official newspaper it is, its real role is only one, and that is to guide and control public opinion.
The reform of the domestic newspaper industry has been relatively successful under the leadership of Zhou Yiran. However, although this reform is currently limited to the local area, the senior officials of the Ministry of Rites are already preparing to promote this reform to overseas territories.
But before that, we plan to promote it to overseas mainland first, that is, Beihai Province, Luzon Province, Banten Province, and Malacca State.
The above-mentioned four places have been officially localized, but at present, this localization is still incomplete and has relatively large limitations. For example, the import and export restrictions of the Import and Export Committee on the above-mentioned four places are still in line with overseas
The territory has the same attitude and prohibits technology exports.
At the same time, there are also limitations in education and imperial examinations in these places. The Ministry of Rites still prohibits the establishment of educational institutions above middle school and above in the above-mentioned areas. It also prohibits private education. Local mainland officials serving in the above-mentioned areas are still not allowed to bring their underage children there.
Basically, although the above four places are nominally localized and have established provincial, county and town administrative agencies at all levels, many expropriation policies are still the same as those in overseas territories.
Propaganda is no exception. Currently, there are no localized newspapers in the above-mentioned places. Even the Tang Dynasty Daily does not edit local editions for the above-mentioned areas.
So the first step is to set up branches of the Chao Bao Department in the above four places, and then edit the local version of the Tang Dynasty Chao Bao, and then rely on these branches and local versions to set up local newspapers to better control public opinion.
This model will also be followed in other overseas territories.
After all, running local newspapers in overseas territories, and they are also official newspapers, can better guide local public opinion, without causing the leakage of the empire's technology and talents like education and technology.
However, this kind of reform of the newspaper industry in overseas territories is unlikely to be seen in South Africa City for a while. Today, South Africa City still has no formal local newspapers.
The newspaper is still the overseas general version sent all the way from China, well, that is, the version specifically for each overseas territory.
There are no newspapers as carriers of information, especially no professional business newspapers like Shanghai Business News, which makes many businessmen who come from China to trade in South African ports a little uncomfortable.
However, the Xiyin Prefecture Yamen authorities were also aware of this dilemma, so they also made targeted solutions. In addition to encouraging domestic businessmen to directly open trading firms here, they also set up a trading floor.
Whether they are domestic businessmen or foreign businessmen, they can conduct large transactions directly in this trading hall.