In the Yanjiang Road headquarters of Feng Shipping Company, the huge conference room was filled with cigar smoke. More than a dozen of the company's core executives gathered together to debate how to compete for the high-end market and build an ultra-luxury passenger ship.
Guo Yadong, general manager of Feng Shipping Company, said: "The passenger ships that people are paying attention to today are not whether they are luxuriously decorated or not, because all luxury passenger ships must be luxurious. Gold and silver plating have no appeal to the public. In the past,
For two years, even the railings of the canal shipping company were gilded, but in the end, they were of no use at all!"
“Now people are paying attention to how big your boat is!”
"How did Pacific Lines rise from the cracks in recent years? In recent years, we have been saying that Pacific Lines is just a small player, but such a small company has continued to steal the show with the largest luxury liner in the empire.
, not only occupy 20% of the market share in the high-end market, but they also use their advantages in the high-end market to penetrate downwards and start to seize the mid-range market!"
"What did they rely on? It was a ship, a super-large luxury liner!"
"Nowadays, their New Pacific series is the most obvious example. Every time their New Pacific sails, they are all full. It is said that just one New Pacific can bring hundreds of thousands of profits to their company. It doesn't take a few
In years, their shipbuilding costs can be recovered, and then they can just sit back and make money!"
"But why can't our luxury liner even have enough passengers when it sets sail?"
"Why?"
“It’s because we lack an ultra-luxury liner that can truly shock the world!”
Guo Yadong continued: "I have received accurate news some time ago. The Navy has temporarily abandoned the plan for a 20,000-ton giant ship. It will be postponed for at least three years. This means that the installation of the new power system developed to support the development will also be delayed.
It will be delayed by more than three years or even longer."
"I have already found the Naval Steam Engine Factory before and made them a proposal to purchase new steam engines. The Naval Steam Engine Factory did not refuse and said that as long as we pay enough money, they will start production line production, so that we can
Get this ultra-luxury steam engine power system specially prepared for a 20,000-ton battleship!"
"With this power system, we can build a larger and faster luxury liner!"
As Guo Yadong spoke, the curtain opened behind him, revealing a huge ship design hanging on the wall.
"Dear distinguished directors and colleagues, please allow me to introduce to you the greatest super luxury liner in history: Nova Star!"
When the design drawing was displayed, the group of people below didn't know anything at first, because it was just a design drawing. Although there was a rendering beside it, it was just a drawing, and it was far away.
, the detailed text description above is also not visible.
But when Guo Yadong said his words one after another, everyone looked at Guo Yadong like a madman.
Guo Yadong said this: "In order to defeat the rest of the pack, or even dispel their thoughts of catching up, our new star's standard displacement will reach 30,000 tons!
This will be a full 10,000 tons larger than the 20,000-ton battleship planned by the Navy and not even dared to build!"
"A giant ship of 30,000 tons is enough to make competitors such as Yangtze River Shipping and Pacific Shipping unable to catch up within ten years!"
"Because they can't collect so much money in a short period of time like we do. Even if they have money, the Ministry of State-owned Enterprises and the Royal Assets Division can't let them risk millions of dollars to gamble with us!"
"Yes, that's right, the estimated construction cost of the Nova will reach an astonishing three million or more, which will eat up our company's profits for several years. However, it is because it is so expensive that we can do without any
Competitor!"
Guo Yadong said: "Because it is impossible for them to bet three million on the future high-end luxury passenger ship market."
When Guo Yadong said this, the expressions of the people below changed dramatically!
One director said directly: "This is three million. Even if we monopolize the high-end market for a few years in the future, we will not be able to make such a large profit!"
"No, you can," Guo Yadong said: "Although the high-end market is relatively niche and the total market volume is limited, you must know that mid-range passengers are the main force in the current ocean shipping market, and the consumption habits of these mid-range passengers are dominated by high-end passengers.
Guided by travelers!”
"As long as we completely open up the high-end market and build a reputation, we will be able to reverse the decline in the mid-range market and occupy the market. By then, the profit will definitely exceed this mere three million!"
Even if Guo Yadong said so, the directors' concerns still could not be dispelled.
This is not a small investment, but three million or more!
After spending so much money just to build a ship, they were worried that they would not be able to recoup the cost. After all, they were not the losers of the Navy, and they could not ignore money for things like performance.
However, even those losers in the Navy have temporarily given up on the 20,000-ton battleship plan, saying that it will be postponed for more than three years.
Besides, they can't even find a dock for such a big ship. Once it's built, it's likely to have a very deep draft, and there won't be many piers to berth in!
But the concerns of these directors were all dispelled one by one by Guo Yadong!
Guo Yadong was not unprepared for today's meeting. He came with a lot of detailed data.
The purpose is to prove to the directors that if we want to change the predicament of Fung Shipping Company, other changes are not important. What is important is changing people's image of Fung Shipping Company.
Nowadays, when people talk about Fung Shipping Company, their first reaction is low-cost shipping!
This certainly helped Fung Shipping Company compete for a huge market in the early days, but it also resulted in Fung Shipping Company having to maintain low prices for a long time, and its profit margins were always lower than those of other shipping companies.
And with the development of the economy, people have more and more money in their pockets, especially when mid-range passengers are beginning to pursue enjoyment. Feng's Shipping Company, which takes the low-price route, is prosperous in the low-end market, but in the mid-to-high-end market
A complete failure.
In addition, the profit margins in the low-end market are very low, which ultimately leads to the long-term low profits of the entire passenger shipping business of Fung Shipping Company.
Today, Fung Shipping has a relatively large passenger market share, but it is a low-end market with very low profit margins.