At present, except for Feng's Shipping Company, no other shipping company dares to take millions of Tang Yuan to take this risk.
In the eyes of many people, spending more than 3 million Tang Yuan to build a luxury liner that is estimated to be unable to recover the cost in fifteen or even twenty years is not just a waste of money, but also requires a fool to do it.
money-burning behavior.
There are many industries with large investment in the empire, and the investment in many very large projects can easily reach hundreds or even millions, especially infrastructure construction such as railways, which can easily reach tens of millions.
But people are not surprised by the huge investment in these projects, because people know that the investment in these huge projects is so expensive.
However, they could not understand why Feng Shipping did this.
It's just a luxury passenger ship, and it's not a super project that will have a huge impact on the empire. Even if it has 30,000 tons, it is just a passenger ship. It has basically no use other than transporting passengers.
What's more important is that many experts and scholars, especially other colleagues in the shipping industry, swear that the New Star is good, big enough, fast enough, and luxurious enough, but this has also contributed to the popularity of the New Star.
The construction cost is extremely high, and the subsequent operating costs are also extremely high.
If Feng Shipping Company wants to recover the investment cost of the Nova, the most optimistic estimate is that it will take fifteen years. If it is slightly worse, then it will take twenty years. If the operation is average, then there is no hope in this life.
The cost can be recovered.
They simply didn't understand that Feng's Shipping Company did not expect the operation of the Nova itself to make a return, and it only spent more than three million Tang Yuan on an unprecedented marketing campaign.
In recent years, due to the frequent appearance of the New Star Fung Line in newspapers, the company's brand has been further improved, and its share in the passenger transport market, especially in the mid-to-high-end passenger transport market, has been further improved.
People who only focus on the Nova are very likely to lose money, but few people pay attention to the fact that Fung Shipping Company has continued to expand its passenger fleet in the past two years, and this expansion has exceeded the growth demand of the entire passenger market.
In other words, Fung Shipping Company's share of the passenger transport market has increased significantly.
In order to increase market share, especially the mid-to-high-end market share, Fung Shipping Company has tried every means in the past ten years or so, and has spent millions of dollars on various marketing and other expenses, but there is basically no hope.
It would be good if it can maintain its market share without declining.
But now, it is because of the rapid changes in the new star number.
From this alone, Feng Shipping Company made a lot of money.
Fung Shipping Company's New Star has not yet been outfitted and put into operation. However, due to the strong exposure and brand effect of the New Star, Fung Shipping Company expects to bring about more growth due to the increase in market share in the thirty-eighth year of Xuanping.
The extra profit will be at least 400,000 yuan.
If this situation continues for a few more years, Fung Line will be able to recover the construction cost of the New Star from this additional increase in market share.
As for the subsequent operating profit of Xinxing, it is pure profit.
Moreover, although the New Star will take twenty years to recover its capital, it is still not possible to recover its capital. Although the actual losses will be there, they cannot be as terrible as more than three million, and they are only a few hundred thousand at most.
Therefore, after the final calculation, you will find that although Fung Line's investment in the Nova itself was a loss, Fung Line made money back through other aspects.
This is why the Feng Shipping Company still built the New Star in a high-profile manner despite the incomprehension of the outside world. It wanted to broadcast the construction process of the New Star to the entire empire through newspapers.
Among all the publicity, the speed of the Nova is one of the most highlighted points!
Up to now, the Nova has not yet entered service. The Postal Service has found Feng Shipping Company to seek cooperation between the two parties, so that the Nova can help the postal company transport various official documents and letters in subsequent voyages.
Feng's Shipping Company is naturally very happy that officials have come to seek cooperation.
Even the postal service came to our door. What does this mean?
This means that the Nova's speed is even greater than that of a fast communication ship, so when the two parties first signed the cooperation intention contract, Feng Shipping couldn't wait to advertise in newspapers.
The theme of this time's advertisement is, The world's fastest luxury liner, with the focus on highlighting the world's first.
Not only is it faster than other civilian ships, it's faster than warships, it's even faster than the Postal Service's fast communication ship. You see, the Postal Service is looking for us to transport letters.
Fung Shipping Company even gave the Nova a brand new ship classification, calling it: "High-speed luxury cruise ship"
The construction of the Nova and the huge influence it caused not only had a great positive effect on Feng Shipping Company itself.
It has also affected many other shipping companies. Since the news of the Nova was announced, almost the top shipping companies have studied whether to follow up.
However, due to the huge investment, whether it is the Yangtze River Shipping Company, Pacific Shipping Company or several other large shipping companies, they all backed down.
That’s more than three million Tang Yuan!
It is more expensive than a battleship in the Navy and higher than the market value of most listed companies in the stock market.
Except for Feng Shipping Company, basically no other shipping company dares to take this risk.
The New Star had a great impact on the shipping industry, and at the same time, it had a big impact on the people. In the past, people also knew that our Tang Empire was very powerful, number one in the world, and could easily overwhelm the world and eliminate the Tatars.
The Loop reached all the way to Eastern Europe, and is still suppressing the Tatars.
If the distance is not too far, supplies would be extremely difficult. In addition, the empire is now trying to kill with a borrowed knife, that is, let the Ottoman Empire, Spain and other countries fight with the Tatars. They, the Tang Dynasty, will supply some outdated weapons, some food and so on.
That’s it.
Many big bosses in the upper echelons of the empire are looking forward to a life-and-death fight between the Tatars and Europeans, turning Europe into what it was like back then, the Nanyang Peninsula, and what is now India.
Prepare for subsequent imperial actions in Europe, especially territorial expansion.
After all, the empire is too far away from Europe, and contemporary Europe, like the people in Fuso, Nanyang Peninsula and other regions, has a relatively complete civilization system, unlike the indigenous people in places such as America and Africa, who are still in the primitive stage.
For these civilized areas, the Tang Empire's strategy has always been simple and straightforward: free trade.
Datang insists on promoting free trade on a global scale.
The free trade of the Tang Dynasty was quite special and was not the same thing as the free trade that later generations would be familiar with.
The free trade in the people of the Tang Dynasty means that when merchants of the Tang Dynasty engage in trade in other countries, they are not hindered or restricted by other countries and can trade on their own.
However, it is limited to this.
The Tang Dynasty never said that it would allow indigenous merchants to trade freely within the Tang Dynasty or overseas territories.