The second thousand and forty-ninth chapter advertising effect of the ball
The sports and entertainment industry will have different situations under different circumstances.
In the early years, when the industrial and commercial economy of the Tang Dynasty was not developing so well, football was actually very popular. There were a large number of people playing football in various forms, both in the military and among the people.
However, in the early years, although there were many people involved in it, the reason why there was no industrial chain was not because people didn't like football, but because they didn't have money in their pockets to spend on football.
This situation gradually changed as Datang's economy developed better and better.
People are beginning to be willing to watch formal football matches in professional venues, even if they pay a certain ticket price.
In addition to people having spare money in their pockets, it is also related to other aspects.
Especially now that the rest day system is generally implemented, this allows people to have time to watch the game, otherwise it will be in vain.
There is also train technology. Many big cities in Datang now have city trains. Well, it is similar to the ground light rail of later generations, allowing people to take city trains to the stadium to watch games.
Finally, it has something to do with the lack of contemporary entertainment methods. There are no TV movies and so on these days. People’s entertainment methods are actually very limited, and there are even fewer large-scale entertainment activities.
The step ball game fills this gap. Even if it is just to watch the excitement, many people will choose to watch the step ball game live.
In addition, it has something to do with the fact that the price of watching football matches is getting cheaper and cheaper.
In the early days, tickets for commercial football matches were relatively expensive because the stadiums at that time were small and could accommodate fewer spectators.
Coupled with the large number of potential spectators, demand exceeds supply, so tickets for football games are generally very expensive.
Generally speaking, ordinary tickets for top-level football events currently cost more than 1 Tangyuan, but in many other places, ticket prices for top professional football events have already dropped towards 1 Tangyuan.
In particular, some clubs that have built large stadiums with tens of thousands of people, in order to gain more fans and provide total revenue, have taken the initiative to lower ticket prices to gain more spectators.
In normal times, you can basically buy tickets for ordinary football games for 80 Tang Yuan. However, some games during weekdays are even cheaper, and you can often buy tickets for 50 Tang Yuan.
Of course, the situation at the North Shore club is different. The fans here are very enthusiastic, the population is very dense, and there are a large number of middle-income people.
At present, the supply of ordinary game tickets for two Tang Yuan exceeds the demand. Even if the stadium is expanded in the future, it is estimated that the ticket price will not be reduced for a while.
However, the price of one Tang Yuan and two Tang Yuan above refers to the ticket prices of top league teams, but the tickets of those lower-level teams are much cheaper. Sometimes you can watch a game in just a few minutes.
What about the football game?
As the economy develops and people have money in their pockets, people's mental outlook will also change accordingly.
And this is why Edward feels that the people of Tang Dynasty are so special.
If the industrial and commercial development of the Tang Dynasty was not good and people did not have enough to eat, then Edward would not be able to see these people who were crazy about football.
We are all busy farming and eating, so how can we be in the mood to come all the way to watch a football match, and the tickets are quite expensive.
But now, the stadium is full of people watching the game. There are nearly 20,000 people at the scene. Just watching this scene makes people excited.
So much so that the game was over and Edward left the court, but it was still difficult to calm down from the fanatical atmosphere of the game.
Alec kept talking nonsense on the side, scolding the West Lake Autobots for their last-minute counterattack, and scolding the players who conceded a goal as bastards.
But in the end, there were still smiles on their faces because the North Shore team they supported won.
The North Shore team won, not only the fans were happy, but the team owner Feng Zisang was even happier!
After winning this game today, qualifying for the No. 1 Scholar Cup is already certain. I will be able to participate in the national championship of the No. 1 Scholar Cup in the future. It is hard to say whether I can reach the finals, but there are definitely many benefits.
Bonuses are one thing, but the most important thing is that they can further stimulate the football market, allowing more spectators to come to the stadium to watch football and buy team-related ancillary products, such as football equipment.
At the same time, it is possible to sell stadium advertising at a good price today!
His stadium advertising will expire this month. The previous contract was signed two years ago. When he first signed a stadium advertising contract, he failed to predict the advertising effect, so the price was very cheap.
Now, without him having to promote it himself, advertisers are coming to him and want to pack up various advertising spaces in the stadium.
This time, he has to make a serious profit, otherwise, he will regret having worked so hard to run the team for so many years.
But what he didn't expect was that right after the game, the representative of Feng's Shipping Company, who was the advertiser just now, directly asked: "I wonder if Manager Feng has any plans to change hands of the team?"
This question was a bit direct, even catching Feng Zisang off guard.
But he quickly refused: "I'm sorry, the team is someone's lifelong effort!"
Selling the team is impossible!
It's not just a matter of sentiment, but this team can make him a lot of money. The net profit last year was more than 100,000 yuan, and this year it is estimated to be even more, at least 200,000 yuan.
Although he owes a lot of debt to repair the stadium, he believes that he can pay off the bank loan in just a few years, and then he will have a net profit of hundreds of thousands every year. Wouldn't it be great?
These days, not many industries can make hundreds of thousands of dollars in net profit in a year.
And while making money, you can also gain social fame and status.
The North Shore team refused to sell, and the Feng Shipping Company representative just smiled and said, "What if it's just a title?"
Feng Zisang said: "In naming, you mean to use your Feng family as the team name? Just like the West Lake Autobots?"
The representative of Feng's Shipping Company said: "Yes, for example, North Shore Feng's Team or something like that!"
But Feng Zisang shook his head: "Sorry, this is not only my team, but also the team of North Shore people, so there is no need to talk about the naming issue anymore!"
Feng Zisang knew very well that in the North Shore Development Zone, there were not only his own step team from the beginning, but many. Later, when it first became professional, there were three professional teams, but now, only
Off to the North Shore team.
Why!
It is because of this name that the people in the North Shore area have a sense of belonging. Others are just messy names, just like the West Lake Autobot.
With a sense of belonging, fans will treat you as the home team and come to watch the game on match days. Only by watching the game can you get tickets and merchandise revenue.
This is the foundation for keeping a team alive.
Don’t offend your own fans if you offend anyone. If you offend them, then whose money will you make?
Feng Zisang's attitude was so resolute that several representatives of Feng's Shipping Company fell silent for a while, and finally left one after another, not even talking about the advertisement.
After leaving the stadium and getting on the carriage, a middle-aged man among the people from Feng Shipping Company said: "It seems that direct acquisition is not possible. Not only the North Shore team, but also the Huangpu team also rejected our acquisition.
proposal!"
"Sigh, these mature top league teams are not so easy to acquire. If they were easy to acquire, they would have been snatched away by others, and it would be our turn!"
"Since we can't acquire it, we can do it ourselves. The influence of this step is getting bigger and bigger. We must also make arrangements in advance to strengthen brand building!"
"Westlake Automobile was the first company to invest in the team, and according to our survey, the words 'Westlake Automobile' have spread all over the country with this team, and the brand value has increased significantly!"
"Those who sell cars and tractors can run a football team, but there is no reason why we, who are engaged in shipping, can't run a football team!"