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Chapter 259 Lifestyle in the New Age: Cars

Therefore, all mass-produced carriages in the empire now use different types of gearboxes from Songjiang Heavy Machinery Company.

Anyway, Songjiang Heavy Machinery Company is engaged in heavy machinery. It does not engage in the business of small and medium-sized vehicles, and it does not involve in the consumer market. Its customers are generally major enterprises. Even in the military business, they are engaged in large-scale war machines.

A vehicle that can be used to carry artillery.

Therefore, Songjiang Heavy Machinery Company, which has no market competition, does not mind setting up a specialized gearbox R&D and production subsidiary to provide gearboxes to the other three major domestic automobile manufacturers, as well as those companies that have also entered the automobile industry in a small way.

, and it is also the most advanced gearbox on the market.

Not to mention, the profits people make from this thing are quite high, with thousands of gearboxes sold this year.

Songjiang Heavy Machinery Company also values ​​this market, but it has been continuously investing in research and development to improve their gearboxes. It is not easy for other automobile manufacturers to catch up with them.

This also has some advantages for Qixiang Automobile Company, that is, they can also obtain the most advanced transmissions on the market to assemble their own cars, and Songjiang Heavy Machinery Company is open to selling them.

Tires are a bit more troublesome. Although Zhongyuan Tire Company, a subsidiary of Zhongyuan Automobile Company, has licensed tire patents to other manufacturers due to the basic automobile patent licensing agreement, it still only grants basic patents.

Several other car manufacturers can use these basic patents to produce tires, but they can only produce the most primitive and barely usable pneumatic tires. It is still not possible to produce the most advanced tires like Zhongyuan Tire Company.

possible.

The most critical thing is that in order to suppress Xihu Automobile and Qixiang Automobile Company, the two main competitors in the automotive field, Zhongyuan Automobile Company has never sold them the most advanced tires, and is only willing to sell them sub-class tires.

In the early days, West Lake Automobile Company secretly ordered and stockpiled a large number of tires in advance through seemingly unrelated horse-drawn carriage companies in Beihai Province and other places, thus ensuring early production.

Later, pneumatic tires produced by Nanhua Rubber Company were adopted. Nanhua Rubber Company itself was the first to get involved in the field of rubber tires in China, and occupied a considerable part of the market in the early solid rubber field.

After the rise of pneumatic tires, they also followed up and conducted research. After obtaining the basic patent of pneumatic tires, they used their deep rubber tire technology to launch pneumatic tire products one after another.

The performance is not as good as the top products of Zhongyuan Automobile Company, but it is not bad either.

The tires used in the products of West Lake Automobile Company and Qixiang Automobile Company are actually tires produced by Nanhua Rubber Company.

Qixiang Automobile Company has also invested in research and development in the field of core automobile parts such as gearboxes and tires, but the progress is not very fast and it can only use products from other manufacturers.

Not only these, there are many other things. Qixiang Automobile Company purchases products from other companies.

After all, although contemporary cars are very crude from the perspective of future generations, they are still at the top level in terms of the contemporary science and technology level of Datang.

The technical content of many parts is very high. None of the four major domestic automobile manufacturers can produce their own cars from start to finish. They all need to purchase core parts from outside.

Qixiang Automobile Company's research on four-wheel vehicles started a long time ago. The chassis and other aspects have also undergone many tests. What is waiting is the engine.

It cannot be built without an engine. This thing is only produced by the four major domestic car manufacturers, and they will not provide engines to other car companies at all.

After being equipped with a self-produced four-horsepower engine, the test prototype began to be tested at the factory's proving ground.

Seeing the car running on the proving ground, Li Yubo and the people around him couldn't help but show excitement.

"Our car is more advanced and scientific in appearance. Whether it is ride comfort or reliability, it is not much worse than West Lake Car and Zhongyuan Car!"

"But the cost of our cars is very low, much lower than theirs!"

"Based on our production cost, the selling price can reach 2,000 yuan. Even at a selling price of 2,000 yuan, our gross profit is quite considerable, and the low price can open up new markets, and sales will definitely increase by then.

big!"

Listening to his subordinates' words, Li Yubo nodded slightly: "That's right, this time we won't compete with them for those wealthy customers. There are so many people in the country and there are only so many wealthy people. The market capacity is only so small!"

“We need to develop our own customers from the high-income group, which is hundreds or thousands of times larger than the wealthy!”

After chatting, Li Yubo personally drove the test prototype for a lap.

The overall driving experience is better than that of West Lake Car, and the comfort is also good. As for the interior decoration, in order to control costs, it does not seem so luxurious. At least it is not like West Lake Car, even the handles are gold-plated...

Intuition told Li Yubo that after this thing is launched on the market, there will definitely be a market. As for whether there will be a big market, we have to wait and see.

In the following period, Li Yubo continued to toss about this new car and produced multiple prototypes for testing. On the way, Li Yubo personally drove the car to and from home and work, showing off in the market.

In addition to personal experience and seeking improvements, it is also to advertise first and cooperate with the marketing department to warm up the market.

Even though this new car has not yet been finalized and has not been put into production, the marketing department can't wait to start publicity.

In the cities with the highest consumption power, namely Jinling, Songjiang, Guangzhou, Tianjin and other places, launch preliminary publicity and start advocating the lifestyle of the new era?

What is the new era lifestyle?

I live in the suburbs, usually drive to work, and during holidays, I drive to take my family for fun.

In the brochure, the man drove a car and took his wife and two children out for an outing. When they arrived, the family sat on the grass, and behind them was a car!

The new era of life advocated by Qixiang Automobile Company has one key point, and that is having a car.

Many people are speechless when they see these arguments, as if their middle-class families don't want to buy a car, but it is expensive.

Even a high-income family would find it difficult to come up with several thousand Tang Yuan.

As for those whose annual family income is less than 500 Tangyuan, don't expect it.

So family life in the new era sounds very helpless...

But slowly, Qixiang Automobile Company slowly revealed their true colors.


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