Chapter 2122 The explosion of the automobile industry
After many tests, three models of these more than ten armored vehicles have received follow-up research and development orders from the military.
The military signed a research and development contract with them, paid a certain amount of research and development funds, and purchased a small number of test models for them to continue research and development. As for whether to purchase equipment on a large scale in the future, we will wait until we see their research and development results.
But there is another armored vehicle that received a direct order!
The order was awarded to a compact armored vehicle jointly developed by Northern Arms Company and Qixiang Automobile Company.
This compact four-wheeled armored vehicle has undergone rigorous testing by the military. In the military's opinion, this vehicle is barely usable.
It wasn't much better and had many problems, but it was already among the dozen test models that barely met the military's requirements, so the military tried to order dozens of them.
Mainly for experimental training, exploring the use of armored vehicles and tactics, etc.
To put it bluntly, the military ordered these for experimental research.
Speaking more broadly, in fact, the current two brigades and regiments of mechanized troops of the Army and Navy Guards are all experimental troops in the Tang Empire. The three armies are used to explore the possibility of future mechanized combat and various
a tactical concept.
As for Zhongyuan Automobile Company's pursuit of allowing the entire military, especially the Army, to directly promote the mechanization construction of the entire Army and purchase various types of military vehicles on a large scale, especially trucks to serve as the main transportation force, this is unrealistic.
Unless the price of cars drops significantly!
In recent years, the automobile products of the Datang Empire have declined significantly. Especially after Qixiang Automobile Company, a disruptor, launched the mass production model, it directly lowered the price of automobiles to a thousand tang.
Yuan level.
After seeing the success of Qixiang Automobile Company, other companies are gradually following suit.
After a long period of research and development, Hangzhou Power Machinery Company bypassed a lot of Qixiang Automobile Company's patents and developed and launched a mid-range car. Although the price has exceeded 3,000 yuan, this is because Hangzhou Power Machinery Company
The company has always taken the mid-to-high-end route in the car field.
Even if it is a scheduled discontinued product, the price cannot be too low.
Even Zhongyuan Automobile has introduced a mass production model and developed more advanced technologies to bypass various patents, successfully lowering the price of their truck products.
Today's truck prices have dropped by almost 50% compared to before.
At the same time, they also relied on their truck advantages to once again enter the car field on a large scale and launched a brand new model.
Their Zhongyuan sedan failed before, but they did not completely abandon the sedan field. Even if it was half-dead, they still maintained it. They just waited for the technology to be perfected before entering.
After all, in the civilian market, cars are the largest market, and trucks can only be regarded as the second largest market.
This time, Zhongyuan Automobile Company did not go for luxury sedans, nor did they even imitate Qixiang Automobile Company in developing middle-class sedans. They planned to rely on their own advantages in the field of trucks to launch a new model. Its design is very distinctive, that is, the front half adopts
The layout of the car is that of a sedan, but the rear part adopts the layout of a truck. They call it a sedan truck.
Not only can it be used as a private car, but it can also haul cargo when necessary, and it also has good off-road performance.
Their intended target customers are not the decent gentry in the city, but the widespread landlord class living in the countryside.
The social structure and group divisions of the Tang Empire were quite special, which directly resulted in a large number of wealthy people actually living in the countryside instead of in the city.
Even if you are in a city, you are still living in the suburbs.
Considering that the transportation facilities in the suburbs are not very good, at least it is impossible to lay cement roads on a large scale. Most of them are dirt roads, or at best cinder roads.
This requires relatively high vehicle passability.
At the same time, considering that there are actually more small and medium-sized landlord families in the countryside, they inevitably need to transport goods, and they also hope to use cars like the rich.
In addition, Zhongyuan Automobile has also considered the market in the Northeast, Northwest, and Central Asia. The transportation facilities in these places are worse, but there are a large number of private farms in these places, and many farm families own hundreds of acres of land.
of.
The spending power of these people is not bad, but there is currently no car suitable for them on the market.
Truck? This thing is a pure tool. It is easy to use, but it is not decent enough.
A car is purely for enjoyment. If you buy this thing, you have to buy a truck...
Before Zhongyuan Automobile Company launched the sedan card, it did a lot of market research. After confirming that there was a market for this thing, it invested a lot of resources in research and development.
And in the spring of Xuanping 45, they officially launched their sedan card. The price of this car is not high. The basic version only costs 1,300 Tangyuan. This price is basically the same as the Feixiang brand of Qixiang Automobile Company.
Cars overlap.
To be able to achieve such a low price, Zhongyuan Automobile Company has also made great efforts. For this reason, they have invested heavily in building a modern factory and setting up a fully mechanized assembly line, so that they can effectively reduce costs.
In addition, sedan trucks pay more attention to practicality, so they do not need some flashy and messy accessories, which can effectively reduce costs.
Finally, after many years of complete failure in the private passenger car field, Zhongyuan Automobile Company once again caught up and showed great potential.
As soon as their sedan card was launched, they received orders for thousands of units, and the orders were growing rapidly every day, much like the Qixiang brand sedan was launched back then.
Not to mention, Zhongyuan Automobile Company, which has finally completed a large-scale assembly line factory, plans to take advantage of this opportunity to completely enter the private passenger car field.
After successfully launching the sedan truck, they launched the third generation Zhongyuan sedan just three months later.
The third-generation Zhongyuan sedan is different from the previous two generations. This time they directly targeted the low-end market and directly lowered the price of this third-generation sedan to 1,500 Tangyuan.
This is already the core market for Qixiang Automobile Company's two car brands.
In response, Qixiang Automobile Company was more direct and directly announced a comprehensive price reduction for its car brands. The price reduction was extremely large. The price of the low-end Feixiang brand cars was reduced to 800 Tangyuan in one breath.
.
Let the automotive field of the Tang Empire officially enter the era of less than a thousand yuan!