The second thousand one hundred and twenty-four chapters of great ambition
In the forty-fifth year of Xuanping, the automobile industry of the Datang Empire underwent great changes. A price war brought the Datang Empire into the automobile age several years ahead of schedule.
Behind this price war, it actually represents the rapid expansion of the Tang Empire's industrial economy, the sharp increase in production capacity, and the sharp drop in raw material prices.
Since the implementation of the global economic development plan in the 40th year of Xuanping, under the guidance of major enterprises affiliated to the Ministry of State-owned Enterprises, the prices of various industrial raw materials have been gradually reduced.
Especially the most basic iron ore, coal and oil.
In order to cooperate with economic development, these industries, which are completely controlled by official capital, began to significantly increase production capacity and at the same time began to reduce the supply price of these raw materials.
The increase in production capacity, even if the unit price drops, will not greatly affect the overall profits of these industrial and mining energy companies.
The decline in raw material prices has directly led to the decline in the price of steel products, which in turn has led to the continued decline of a large number of steel products, such as machinery and equipment, automobiles, ships and other products.
In the entire industrial system, due to the decline in raw material prices, the prices of most industrial products have fallen, while the sales market has expanded.
In the past, when cars cost 8,000 to 9,000 yuan, only a handful of super rich people could afford them.
When cars cost one to two thousand yuan, only some small and medium-sized wealthy people and high-income groups could afford them.
But now that cars are priced at 400 to 500 yuan, it is already affordable for ordinary middle-class families.
This step by step directly expands the market!
According to the report submitted by the Ministry of Commerce, judging from the current car sales price, the private car consumption market potential of the Empire is at least 500,000 vehicles per year. Moreover, this data will increase with the economic development.
Gradually decrease and gradually expand.
But now even the total production capacity of the three major private car companies combined is actually less than 100,000 vehicles.
This data is caused by the fierce competition among major manufacturers this year, in order to increase the amortization cost of production capacity and compete to expand production capacity.
And this production capacity is still far from meeting the market demand!
The Ministry of Commerce's report is not a secret. In fact, several major automobile companies themselves predicted this, otherwise they would not have taken the initiative to cut prices.
On the one hand, the price reduction is for competition, but on the other hand, it is also for the purpose of sinking into a larger market!
Not to mention the three major private passenger car companies, even Songjiang Heavy Machinery Company, which has never been involved in the passenger car field, cannot help but leave the passenger car field.
However, Songjiang Heavy Machinery Company has always been about big cars and has no technical background in private passenger cars. Apart from other things, they just couldn't come up with a miniaturized gasoline engine in a while.
But they have the technology for large cars!
So they worked hard and created passenger cars. They targeted the market at the large number of public carriages on the market. The number of public carriages in various parts of the Tang Dynasty was extremely large. If they could all be replaced with buses, the market would be huge.
Go big.
Even they themselves are imagining that in the future, not only will these buses be used in cities all over the country, but they will also be pushed to the suburbs and become the main force for short- and medium-distance passenger transportation in the interior of the empire.
The four major traditional automobile companies set off the wave of the automobile age, and other companies in the empire were not idle either.
After all, the overall patent of the car and the basic patents of other core components of the car cannot be obtained. They can be authorized directly from the Royal Institute of Technology.
Of course, there are only basic patents. With these patents, you can only build a car that can drive. The overall technical level was many years ago.
But if you want to sell it and let the market accept it, you need something of your own.
But there were many companies with strong technical capabilities in the Tang Empire!
Seeing that the four major automobile companies were having a lot of fun, Zhaoqing Machinery Company, the most influential top machinery company in the Tang Empire, also officially entered the scene.
In fact, Zhaoqing Machinery Company has obtained gasoline engine and other automobile-related basic patents for many years, basically at the same time as the four major automobile companies.
It's just that Zhaoqing Machinery Company didn't pay much attention to it at that time, thinking that the automobile market was too small, so although it bought back the patents, it also established a special subsidiary to be responsible for the automobile business, but its main business was for the other four major automobile companies and other less well-known companies.
Small and medium-sized automobile companies provide supporting services...
What should I buy from the automotive subsidiary of Zhaoqing Machinery Company? They mainly sell production lines, spare parts and technical support.
Even though they don't produce a single car, in fact their profits over the past few years are no worse than any other car company.
But even so, the automobile industry is not a key project within Zhaoqing Machinery Company.
After all, Zhaoqing Machinery Company is too big.
Their main business is various general machine tools, textile equipment, drilling equipment, steam engines, and various types of customized machinery and equipment.
Especially in the field of general machine tools, they occupy 40% of the domestic machine tool market.
Don’t think that 40% is less. This is not talking about machine tools in a certain industry, but machine tools and equipment in all industries.
In other words, Zhaoqing Machinery Company, as a single company, produced and supplied 40% of the general machine tools in the entire empire!
They are also in a leading position in the field of steam engines. Whether it is industrial steam engines or ship-based steam engines, they are very good at it.
This is the horror of Zhaoqing Machinery Company.
In the past ten years or so, Zhaoqing Machinery Company has focused on electrification.
Every year, a large amount of money is invested in researching various electrification equipment, such as cables, power generation equipment, motor equipment, etc.
When they saw the electric motor in the laboratory of the Royal Institute of Technology many years ago, especially when they received instructions from the Holy Emperor that electrification was the key to setting off the next wave of development.
They have already determined that in the future, motors with more stable operation and more convenience will inevitably replace steam engines, and other types of electrified products will replace other products.
The arrival of electrification will promote the empire's second industrial revolution, and Zhaoqing Machinery Company must take the lead in the future electrification field.
To put it arrogantly, Zhaoqing Machinery single-handedly promoted the steam industrial revolution, and now they want to promote another electrical industrial revolution and completely establish their reputation as the number one enterprise in the Tang Dynasty.
Their ambitions are huge!
Compared with this huge ambition, the automobile industry can only be regarded as a small effort to be honest!
However, this is the idea of the big guys at the headquarters of Zhaoqing Machinery Company, but the person in charge of the automobile branch of Zhaoqing Machinery Company does not think so.
Well, no matter how huge the business in the head office is, it has nothing to do with him.
The automobile branch has achieved results. This is his achievement!
Seeing the four major car companies outside vying for territory in the car market, and many other large companies also entering the market one after another, he couldn't help it.
Even without the support of the head office, he can enter the vehicle market relying solely on the strength of the automobile branch.
He believes that with his own technical background, even if he can't win a big victory, it will not be a problem to get a share of this explosively growing market.