Although the Automobile Branch of Zhaoqing Machinery Company is only a subsidiary of Zhaoqing Machinery Company, even the automobile business it engages in is not the main business of Zhaoqing Machinery Company.
But their energy still cannot be underestimated.
Pang Yanlun, the person in charge of the automobile branch, formally presented the report on the automobile branch’s entry into the vehicle business at the head office meeting.
Naturally, the head office will not stop it. Anyway, the head office will not invest too many resources. It is a good thing if the subsidiaries are willing to engage in it. After all, the automobile industry is an emerging sunrise industry. There is definitely a future, and it is competition.
Very intense.
If the automobile subsidiary does well, it can bring greater achievements. If it does poorly, it will not affect the entire Zhaoqing Machinery Company.
Of course, apart from not having much financial support, there is still other technical support. After all, this is a wholly-owned subsidiary and not an outsider.
After receiving the approval and limited support from the parent company, Pang Yanlun also took action. Using the technical support from the parent company, he set up a vehicle research laboratory and conducted market research to determine the model.
In the current Datang Empire, although the potential of the automobile market is very large, the competition is also fierce. In addition to the four major automobile companies, there are actually dozens of large and small automobile companies.
But only the four major automobile companies can have absolute strategic advantages in a certain field.
For example, Hangzhou Power Machinery Company is the absolute king in the field of mid- to high-end private passenger cars, and its West Lake sedan has become a symbol of the rich.
Qixiang Automobile Company, on the other hand, occupies a large portion of the market in the mid- to low-end segment. Their Qixiang brand sedans and Feixiang brand cars firmly occupy the market for middle- and high-income groups in cities.
Zhongyuan Automobile Company, they are the king in the field of trucks. At the same time, they have used their advantages in the field of trucks to open up a new automobile segment of sedan trucks and achieved great success. Now they are also extending their business lines to China.
Advances in the field of low-end private cars have set off a fierce price war with Qixiang Automobile Company.
The last is Songjiang Heavy Machinery Company. This company is the ruler in engineering vehicles. They have launched multiple models of heavy engineering trucks, excavators, bulldozers, cranes and other mechanical equipment on the market. It can be said that they directly transformed the infrastructure of the Tang Empire.
The construction capacity of Songjiang Heavy Machinery Company has been greatly improved. Whether it is in the city's infrastructure construction, or in the national project Yellow River Diversion Project, Suez Canal, Panama Canal and other large-scale projects, Songjiang Heavy Machinery Company's projects can all be seen.
vehicle.
At the same time, they are also the largest transmission supplier in China.
Recently, we have seen that the domestic automobile market has begun to explode. Songjiang Heavy Machinery Company has already launched a new project, which is to use their technical advantages in heavy engineering vehicles to develop and launch trucks for road transportation.
Unlike the trucks of Zhongyuan Automobile Company, which have a load capacity of less than five tons and mainly focus on trucks of 1.5 tons and 2.5 tons, the trucks launched by Songjiang Heavy Machinery Company have a load capacity of starting from five tons!
To put it bluntly, they directly reshaped the heavy-duty transport vehicles used for engineering projects and launched them into the transport market.
In addition to these four major automobile companies, the market occupied by more than 20 other automobile companies in the Datang Empire is very small, and behind these more than 20 automobile companies, there is no lack of support from big capital.
For example, Eastern Automobile Company, this automobile company directly belongs to Eastern Power Company, and Eastern Power Company is the third largest steam engine manufacturer in the country.
Zhenjiang Automobile Company is a subsidiary of Tianjin AIA Machinery Company. Tianjin AIA Machinery Company is a competitor of Zhaoqing Machinery Company. Being able to be a competitor of Zhaoqing Machinery Company can already prove the strength of the company, but their automobiles
The company has also launched several cars, but without exception they all failed for no other reason than that the performance was too poor, the price was too expensive, and they were completely uncompetitive in the market.
Then there is Huangpu Automobile Company, which is a direct subsidiary of Feng Shipping Company. Feng Shipping Company is currently the largest purely private enterprise in the empire. Its shipping company has consistently ranked second in the empire all year round, and its shipbuilding business has ranked second in the empire.
It ranks among the top five in the country, and its steel, mining, and machinery businesses are not bad either.
Feng Shipping Company has built a series of industrial chains around the core business of shipping, and its scale is very large.
However, the two cars launched by Huangpu Automobile Company basically failed to gain market recognition, and their sales were average.
The above-mentioned automobile companies are all subsidiaries of large enterprises, but they have failed to achieve success.
Why?
patent!
The four major automobile companies take advantage of their first-mover advantage and have actually built a complete patent firewall before other companies enter the market. For example, take the trucks of Zhongyuan Automobile Company. Would you say their automobile technology is very advanced?
Nonsense!
There are many powerful domestic machinery companies, but why can't they produce similar trucks for sale?
Because damn Zhongyuan Automobile Company has applied for more than a thousand patents around the truck's appearance, interior design, parts and even production lines. In principle, you can develop and produce trucks, but you can't use their various designs, zero
You can't use components, or even many patented products on the production line.
Similarly, Qixiang Automobile Company, Hangzhou Power Machinery Company, and Songjiang Heavy Machinery Company have also established huge patent pools around their core products.
The four major automobile companies sometimes license each other's patents due to demand, but they rarely license them to external manufacturers.
Whether you want to build a car, truck or even construction machinery, you have to start from scratch and find a way to bypass their patent restrictions or obtain their patent authorization.
However, the total number of automobile-related patents owned by the four major automobile companies is at least 3,000, making it extremely difficult to obtain authorization or bypass them.
This is also the reason why it is difficult for other companies to enter the automobile industry.
However, Pang Yanlun believes that these problems are difficult for other companies, but for Zhaoqing Machinery Automobile Company, although the difficulties are still there, they are surmountable.
For example, many key technologies in the current automobile production line are patented products. However, Zhaoqing Machinery Company basically has these patents, because these production lines themselves were jointly developed by the four major automobile companies and Zhaoqing Machinery Company. Although Zhaoqing Machinery Company cannot
With this kind of authorization, the production line is sold, but they have the right to use it themselves.
In addition, as the largest machinery company in China, Zhaoqing Machinery Company has the second most various patents among domestic institutions. Well, the one with the most is naturally the Royal Institute of Technology.