The 2134th chapter sales and after-sales unified model
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The old group is gone, and a new one has been created. You can add it. I will always be here on rainy days. I will chat and chat if you have nothing to do. The group number is 31779983. I am waiting for you all on rainy days!
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After Feng's Automobile conducted numerous tests on commercial vehicles, it improved many of the exposed problems to further reduce the failure rate and improve performance.
After everything was ready, Feng's Automobile Company finalized the shape of this commercial vehicle and launched it on the market under the brand new brand "Penma".
When Feng's Automobile Company introduced the Mercedes-Benz business sedan to the market, it actively participated in automobile exhibitions in various places, not to mention big cities such as Songjiang, Guangzhou, Tianjin, and Jinling, and even car or other product exhibitions hosted by some small and medium-sized cities.
They will also participate, and multiple exhibition teams have been formed to travel across the country.
At the same time, a large-scale publicity campaign was carried out, and the focus of the publicity was naturally on maturity and stability, emphasizing official and business use, and being a car for mature men.
At the same time, we have also formed numerous sales delegations to go directly to various government agencies and companies to do door-to-door sales.
In the end, in order to express the importance of Feng's shipping company to this commercial vehicle, the head office and its many subsidiaries placed an order for a hundred vehicles in one go. Half of them are for their own use. What are the other half used for?
Feng's Shipping Company directly distributed the gifts to various local yamen with good relations!
Many partners of Feng's Shipping Company saw that Feng's Shipping Company valued this car so much, even if it was just to gain friendship, they would buy some of them. Large enterprises would buy more than ten or twenty cars, and many more, including some small and medium-sized enterprises.
I will also buy a few or even one.
Taken together, Feng's Shipping Company and related parties alone have brought orders for more than hundreds of Mercedes-Benz cars from Feng's Automobile Company!
But even so, the people at Feng's Automobile Company are not proud or even satisfied with this, because everyone knows that these orders of several hundred taels were purchased by themselves or partners, and they are not real orders.
Moreover, this number of orders is not even enough to keep the production line running.
The market still needs Feng Motors to open up on their own.
And Feng's Automobile Company's efforts have paid off.
The mature and stable appearance of Mercedes-Benz cars, coupled with good ride comfort, and the "low" price compared to West Lake cars have not only won the favor of business people from various enterprises, but also won the favor of many officials.
However, as soon as it was launched, it received orders for at least thousands of official vehicles.
In fact, if they had a choice, these officials would prefer to take a West Lake sedan. Unfortunately, West Lake sedans are too expensive and eye-catching. The imperial officials will not equip them with West Lake sedans except for a few high-ranking officials.
If officials want to use their own money to purchase, they have to worry about the censors coming to their door. But not every official can be like Chen Lifu, who is a super rich man and has no financial problems after decades of service.
No.
Although the empire's official administration is strict and the supervision system is relatively complete among the feudal dynasties, it is still impossible to completely plug the loopholes of corruption and bribery.
Many people have their own problems, so naturally they don't dare to expose their shortcomings so that the censors can find flaws.
Even if you think your finances are fine and you have money to buy a Westlake car, the impact will not be good.
Well, it’s still the same sentence. Not every imperial official can be like Chen Lifu, who dares to live an extremely luxurious life. In the era of horse-drawn carriages, he rode a luxurious carriage worth nearly ten thousand taels of silver. In the era of automobiles, he directly ordered a West Lake car.
Of a sedan.
Most officials have no financial problems and can afford to buy Westlake cars, but for the sake of influence, they still will not choose to buy and ride in Westlake cars.
Although some of the many sedans that have appeared on the market are good, overall they are still a bit disappointing. Officials actually don't like them very much. For example, the Qixiang sedan, which has been very popular in recent years, has a very clear goal.
That is aimed at middle- and high-income families.
Note, it’s not class or person, but family!
Family is the core concept of Qixiang cars. All the designs of the vehicle are centered around the concept of family, such as the wider and larger rear trunk and so on.
When promoting it, they often adopt the core concept of "new era life". What appears most often in promotional posters is a successful man driving a car and traveling with his wife and daughter!
This is also the reason why Qixiang brand cars still maintain huge sales volume until now. You must know that Qixiang brand cars are not cheap anymore. The average price is around 1,500 Tangyuan, and high-end models have reached 2,000 Tangyuan.
Yuan, in the contemporary automobile market, can be regarded as a veritable mid-range model.
The other two cars of Qixiang Automobile Company are low-end models. The price range of various sub-models of the two models ranges from about 400 Tangyuan to 1,500 Tangyuan. These two cars are also among the highest in the automobile market.
A big hit model with huge sales volume, but in terms of profit, it is actually not as good as the Qixiang sedan.
This shows the success of the Qixiang sedan, but even so, this car has its own limitations. After focusing too much on the concept of family, it is somewhat unsuitable for government and business purposes.
In the past, people didn't have a choice. There were only a few cars on the market, so you had to choose between those few cars.
But this year has started to be different. Various car models targeting market segments have emerged one after another. The Pegasus sports car targeted at young people, and the Mercedes-Benz sedan targeted at institutions and business mornings are all typical representatives.
The emergence of these cars that catered to the needs of a certain market segment naturally aroused an enthusiastic response from the market. Government offices in many places have already selected this Mercedes-Benz car in official vehicle tenders.
In the corporate market, we have also received a lot of orders.
Although on the whole, they cannot be compared with some large-selling ordinary cars, they still cause hot sales in a certain market segment.
The marketing staff of Mercedes-Benz Cars go out everywhere to win orders from government or enterprises!
At this time, in order to establish a better reputation, to better solve customers' worries, and to earn more after-sales profits, Feng's Automobile Company invested heavily in acquiring some of the companies in different regions.
Carriage and car sales channels have also reached exclusive cooperation agreements with many other horse-drawn car sales channels, and are preparing to establish car and horse-drawn carriage sales, after-sales, consultation, and transportation channels across the country.
Strive to establish at least one car dealership in every city above the state capital that integrates sales, maintenance, consultation, and service of Feng's Automobiles.
This kind of car dealership, which is similar to the 4S shop in later generations, is actually not unfamiliar to the contemporary automobile industry. The first company to engage in this business was not Feng Motors, but Qixiang Automobile.