In March of the 65th year of Xuanping, Qixiang Automobile Company followed the practice of previous years and published advertisements in newspapers with the latest slogan: "Aoxiang Automobile will move towards a new era with you!"
Other car companies are accustomed to and immune to Qixiang Automobile Company's seemingly lofty slogans. Qixiang Automobile Company likes to come up with some lofty slogans every time it launches a new model or makes a big move.
What kind of new era, new life or something like that?
However, other car companies have shown great concern and even wariness about the fifth-generation Aoxiang sedan launched by Qixiang Automobile Company, which is priced at only 99 Tangyuan.
This Qixiang Automobile Company is always trying to make money. In the early years, it shouted to lower the price of cars to 400 Tangyuan. Then it came back and made low-end cars for less than 200 Tangyuan.
The automobile market is a mess, and competition is extremely fierce, which has greatly diluted the profits of the low-end product lines of major automobile companies.
This car is an industrial product, and it is a high-tech product. As a result, Qixiang Automobile Company made the high-end car at a bargain price. This made many car companies angry and helpless, but they had to follow up in time.
Enter.
In the early years, when Qixiang Automobile Company lowered the price of automobiles to 400 Tangyuan, it directly led to the two major automobile companies, Zhongyuan Automobile Company and Xihu Automobile Company, to carry out major industrial upgrades and invest heavily in building large-scale production lines.
Compress costs.
During the Tang and Yuan Dynasties, major automobile manufacturers were once again prompted to upgrade their industries.
This also makes many car manufacturers disgusted with competitors like Qixiang Automobile Company that frequently disrupt the market and engage in price wars.
Now Qixiang Automobile Company has once again lowered the price of the car to 99 Tangyuan, which is directly over 100 yuan.
This makes many car companies very unhappy!
If you really dare to sell a car worth less than 100 yuan, they will admit it, but many people in the industry know that Qixiang Automobile Company has always been doing one thing and another.
Their low-priced car models have never sold much, and they are always trying to sell dogs. In the end, all they sell are mid-to-high-end configuration versions of the same model. The beggar version has always only existed in advertising.
Here, never take it out for sale...
But there is nothing they can do if they hate it, they still need to keep following up.
The first to follow up was not Zhongyuan Automobile Company, the main force competing with Qixiang Automobile Company in the mid-to-low-end market, but Hangzhou Power Machinery Company.
Of course, it is impossible for them to engage in a price war with top luxury cars such as West Lake luxury cars. This is not in line with their brand positioning. West Lake luxury cars have been insisting on high-end luxury positioning for decades and are the cheapest entry-level cars.
Models cost several thousand Tangyuan, and customized versions cost tens of thousands of Tangyuan.
But under Hangzhou Power Machinery Company, there are also ordinary high-end brands and mid-range brands.
Its high-end brand is Taihu sedan, which is priced at more than 1,000 Tangyuan, and the high-end version is more than 2,000 Tangyuan. It is positioned as a high-end business sedan, mainly for corporate customers and small wealthy customers.
However, the sales volume of this Taihu brand car is not good, and it is not even as large as the sales volume of West Lake luxury car. This thing is either high or low. People who can afford this car often buy West Lake luxury cars directly, and those who cannot afford it often buy West Lake luxury cars directly.
If you can afford it, you'll turn around and buy an ordinary mid-range brand car.
This is also the embarrassment of many ordinary high-end brands in the automobile industry of the Tang Dynasty. Those who can afford it can’t afford it, and those who can’t afford it can’t afford it.
The high-end brand image established by West Lake Luxury Cars for decades is deeply rooted in the hearts of the people. It is the dream of many people to buy a West Lake Car when they become prosperous!
However, whether it is West Lake luxury cars or Taihu brand cars, their sales are actually average, which is far from enough to support the development of Hangzhou Power Machinery Company. What really supports their development and makes them make a lot of money is actually the mid-range brand: Beihai
brand car.
Although the mid-range brand market is extremely competitive, relying on the unique high-end brand image brought by West Lake Limousine, especially their designers are very stupid in designing the appearance of Beihai cars to be somewhat similar to West Lake Limousine, so
Since the brand was launched eight years ago, sales have been fair and profits have been huge. It has been the main source of profit for Hangzhou Power Machinery Company in the past seven or eight years.
What is on sale now is the second generation. The entry-level price is 800 Tangyuan, and the main price is around 1,000 Tangyuan.
But now, when they launch the third-generation Beihai sedan, they directly lower the price of the entry-level version to 500 Tangyuan, and mainly promote the standard version with a level of 600 to 800 Tangyuan, and provide a lot of new technology
Configuration.
When the third generation Beihai sedan was announced, it received a large number of orders around the world. Consumers in many places knew that the new generation of Beihai sedan not only had upgraded configurations, but was also cheaper than the previous generation.
Every potential consumer couldn't help but buy it.
The launch of the third-generation Beihai sedan even caught Qixiang Company off guard!
Although Qixiang Automobile Company sells large amounts of low-end cars, its profits are very low. Their company's main profits are concentrated on Qixiang sedans, and the current price of this model is between 500 Tangyuan and 800 Tangyuan.
between.
In the past, although the Qixiang sedan and the Beihai sedan were both mid-range sedans, the former was an entry-level mid-range sedan, while the rear-end sedan was a luxury mid-range car. There was basically no overlap in price between the two parties.
, potential customers are also different.
But now, Beihai Automobile has directly lowered the price to 500 Tangyuan, which is equivalent to a direct impact on the market of Qixiang brand cars!
Qixiang brand cars have all been hit, and cars of other brands have naturally been hit even more seriously!
There are only so many people who can afford a price of 600 to 700 Tang Yuan, and the new market is so big every year. Beihai sedan has taken away more of the market, leaving little market for others.
Sixty-five years after Xuanping, the Aoxiang brand sedan and the Beihai sedan started a price war for low-end and mid-range cars. Many people, even laymen, knew that after more than ten years of silence, the empire's
The automobile industry will usher in another round of brutal price war!
While other car manufacturers were worried, they were also forced to join in one by one.
For a time, except for a few high-end cars specifically targeted at the wealthy class, the price of cars of other brands has dropped below 1,000 Tangyuan, and there are also very few cars with prices ranging from 800 to 1,000 Tangyuan. They are all sports cars and luxury pickup trucks.
Such special models, and the price of ordinary mid-range cars has dropped to five or six hundred Tangyuan. As for low-end cars, everyone is focusing on the low price of about one hundred to three hundred Tangyuan.
Especially at the price range of two hundred to three hundred Tang Yuan, the competition is fiercest.
Other low-end brands control the price between 150 Tangyuan and 200 Tangyuan.
But for low-end cars at this price, everyone actually doesn’t make much profit!
After you slightly increase profits, the selling price will be higher, and consumers with little money will ignore you.
But everyone is not stupid. Just like the 99 Tangyuan price of Aoxiang brand car, the lowest price is just a false promise.
In fact, most of the cars sold are Aoxiang cars, and the prices are around 150 yuan, and other car companies are similar.
If you go to a car dealership to buy a car after seeing the advertisement, the salesperson will tell you that the car is in short supply and is not in stock. Even if you place an order, you won’t be able to order it...
Then he turned around and said, you might as well sell our upgraded model. The configuration is much better than the ninety-nine Tangyuan version. It has more power, a larger body, better workmanship, and the price is not much more expensive, just tens of dollars.
It’s just Tang Yuan.
The most important thing is that it is in stock. If you order a car now, you can pick it up immediately, and it also comes with a lot of various discounts...
As a result, many consumers who went to the 99 Tang Yuan ended up buying cars worth more than 100 or even 200 Tang Yuan!
Otherwise, the car company would not be able to sell one car and compensate for the other, and they are not doing charity.
The fierce competition in the automobile market directly reflects the arrival of the automobile era. The major automobile manufacturers are not fools. They have clearly seen the future and the automobile market is about to explode.
Don’t worry about so much at this time, grab the market share first!
Various means and marketing strategies are emerging in endlessly.
The people's desire for consumption has also been mobilized. A few people also saw new gas stations built in nearby areas. After asking about the price, the price of gasoline has been significantly lower than a few months ago, and various taxes and fees have also been significantly reduced.
The range has been reduced or even cancelled. After all, it seems that I can afford the car.
Newspapers say every day that the era of universal cars is coming. Nowadays cars are so cheap and easy to use. It seems good to buy one.
Promotions from car companies, coupled with the reduction or elimination of various taxes and fees, have significantly reduced the cost of using cars.
The cost of an ordinary car would be tens of yuan higher if it were used normally. Even if the car is free and free for people to use, most people still can't afford it.
But if it is reduced to a level that is dozens of yuan lower, then many families will be able to accept it.
As a result, many ordinary families have included cars in their large purchase plans!
The direct consequence of this is that in the first half of Xuanping 65, the sales of passenger cars, trucks and other types of vehicles have exceeded 400,000. It is expected that the sales in the second half of the year will be even higher, and the overall sales volume is likely to exceed 100,000.
Thousands of vehicles.
The output of one million is just the beginning. In the 66th year of Xuanping, the imperial automobile production capacity exceeded 1.8 million. In the 67th year of Xuanping, the annual production capacity exceeded 3 million in one fell swoop. The automobile industry has experienced an extremely terrifying growth.
It has developed rapidly and entered the homes of ordinary people.
It's just that the sudden and large increase in cars has also brought new problems, that is, many cities have begun to become traffic jams!
Just after the Spring Festival of the 68th year of Xuanping, due to many accidents and road construction, as well as the large number of people who went home for the New Year to drive back to Beijing, the Holy Emperor Li Xuan finally saw what he had been looking forward to for more than ten years.
matter:
On the sixth day of the first lunar month of the 68th year of Xuanping, there was a huge traffic jam in Jinling City!
When seeing this scene, many people around him, especially several officials from the Ministry of Communications and several officials from Chengtian Mansion, were sweating profusely and terrified. However, Li Xuan revealed that many people around him were shocked.
Incomprehensible smile!
What a dense traffic jam, what a sweet sound of horns!
This is what the city in his memory should look like!