On December 15, the new Monday of the new week, Qinhuai Company’s Master Kong instant noodles and Shuanghui ham began large-scale promotions in all 100 Huayuan Wanjia convenience stores.
Ou Bingde, the sales manager of Qinhuai Company, went to Huarun Office Building in Central, Hong Kong Island to connect with Yao Yuan of Huarun Vanguard Operations Department.
At this time, Lin Xiaoguang left the office building under the pretext of on-site research and came to Qinhuai Company in Sham Shui Po to personally monitor the promotion status of Master Kong instant noodles and Shuanghui ham.
At noon, the sales data of one hundred stores have been summarized in the Huarun Wanjia Sales Department.
At the same time, the promotional data was sent to the sales department of Qinhuai Company again through the team led by Ou Bingde, and Lin Xiaoguang also received it.
After early morning, the statistics of the first day of the promotion are completed.
On the first day, the sales of instant noodles and ham increased significantly. The day before, the daily sales of instant noodles were more than 1,500 barrels and more than 1,200 bags, with sales of more than 3,600 yuan. On this day, the sales increased by 30%, reaching
There were more than 1,900 barrels and more than 1,500 bags. Compared with the previous day, the sales volume increased not much, only 10%, less than 4,000 yuan.
On average, each store only costs about 40 yuan, and sells 19 barrels and 15 bags.
The ham is about the same, keep it the same.
The next day, sales continued to rise, with a growth rate of 50%, sales reaching more than 2,900 barrels and more than 2,300 bags, and sales increased by 50%, reaching more than 5,900 yuan.
Continuing on the third day, the growth rate continued to climb, reaching 60%.
On the fourth day, the promotion situation was much worse, with the growth rate decreasing to 40%, but sales still climbed, reaching more than 13,000.
On the fifth day, the growth rate slowed down again, reaching 25%.
On the sixth day, the growth rate was 15% and continued to slow down.
On the seventh day, there was only 7%, almost zero. Although it was the last day of the promotion, sales continued to rise. For the first time, daily sales exceeded 20,000, reaching more than 20,400, and each branch also exceeded 200.
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When the week-long promotion of instant noodles and ham ended and the coffee promotion officially began, Lin Xiaoguang convened the top management of Qinhuai Company for a celebration party.
Without him, this week alone, more than 88,900 instant noodles were sold, plus nearly 30,000 hams. This week’s instant noodles and ham promotion alone sold 11,000 instant noodles.
Ten thousand yuan.
Coupled with the still growing sales of coffee and milk tea, it’s even more.
In the past seven days, the convenience store's sales have continued to grow at a very impressive rate. Not counting the explosive sales of instant noodles and ham, other products have increased by as little as two to three thousand, and as much as four or five thousand, every day.
After seven days, the sales increased by more than 25,000, reaching a daily sales of 125,000.
Coupled with the explosive sales growth of instant noodles and ham, instant noodles increased by more than 16,800, and ham increased by more than 5,600, reaching more than 147,000.
It is only one step away from the 150,000-day sales threshold.
Daily sales of more than 150,000 are equivalent to profitability. Huarun Wanjia is getting closer and closer to profitability, but Qinhuai Food and Beverage is truly profitable, although it is only a paper figure.
In the past seven days, the sales of coffee and milk tea have increased steadily, with an average sales increase of 500 per day. After seven days, the sales of milk tea have reached over 14,000, and the sales of coffee have also reached 14,000.
The total sales in the seven days were 90,000 yuan for milk tea and 86,000 yuan for coffee. Counting 110,000 yuan for ham and instant noodles, Qinhuai Company sold a total of more than 286,000 yuan this week.
Including the sales in the first week after opening, milk tea is 51,000, coffee is 48,000, and instant noodles and ham are 6,000.
In these fourteen days, Qinhuai Company's sales totaled 390,000.
If this momentum continues, in the second half of the month, it will be at least over 600,000, which means that Qinhuai Company's current monthly sales can reach the level of over one million.
With this million in payment, Lin Xiaoguang can finally breathe a sigh of relief.
After getting the sales report, he held a first-stage celebration meeting before the convenience store started its third week of business, before the coffee promotion started, and before the store started operating after introducing ready-to-eat foods.
At this moment, senior executives of Qinhuai Company and managers from various departments gathered in the conference room.
Lin Xiaoguang sat at the front, looked around, and said with a smile: "Today is the celebration party. In the past two weeks, production has been in good order and sales have increased steadily. I can see everyone's hard work. In the next step, we will do better."
On the first floor, seeing that the sales of 400,000 yuan are about to break through, we will move towards a more glorious moment and break through 1 million as soon as possible."
He looked at Ou Bingde: "In the past two weeks, the sales department has been connecting with Huarunwanjia, and the sales volume has been rising steadily. It can be seen that the sales department has done a good job and deserves praise."
Ou Bingde smiled reservedly and was not arrogant about taking credit.
Lin Xiaoguang continued: "The sales department can best reflect the results, but we must not forget the efforts of the production department. You must know that before the soldiers and horses are used, food and grass must go first, production cannot keep up, or something goes wrong or there is a logistics problem.
, then it’s over.”
He looked at Liao Yuan: "Manager Liao organizes production, and the production department ensures stable supply. His hard work is great and he deserves a reward."
Manager Liao is relatively young. When he heard the praise, he couldn't help but blush slightly and was a little excited.
"Of course." Lin Xiaoguang looked at Tan Guofang: "The sales of the company's four products have been rising steadily. In addition to the traffic flow from Huarunwanjia, the remaining three advertisements we invested in and shot played a major role. This point
, it’s all thanks to the advertising department, Manager Tan, thank you for your hard work.”
Of course, Tan Guofang didn't dare to take credit. She didn't know exactly what the advertising department did. The most important advertising planning copy was produced by the general manager. They just executed it.
From this point of view, the advertising department is undoubtedly derelict in its duties. The copywriting cannot satisfy the general manager, so he has to come in person.
At that moment, Tan Guofang waved his hand and said: "Mr. Lin is so complimentary. The advertising is your credit, Mr. Lin. The advertising department only executed it and we don't dare to take credit."
Lin Xiaoguang smiled, stared at Tan Guofang and said: "Manager Tan's copywriting is actually very good, but I personally have different views on advertising. I personally think that the current advertising industry in Hong Kong is still quite backward. If our advertising wants to stand out and win
Consumer recognition must be attentive, innovative, and eye-catching.”
"Specifically, we have time to talk about it, so we won't talk about it today."
He looked at Ou Bingde and asked: "Manager Ou, ready-to-eat cooked food will be on the shelves tomorrow. We have new fast food, steamed buns, fruit salads and sandwiches, as well as bread, cakes and snacks. How are the preparations going?"
Ou Bingde nodded: "The cold food such as bread is okay. It has been made long ago. The cooked food is a little troublesome, but we can start making it early at 6 o'clock tomorrow morning. I guarantee that it will not delay the convenience store's business and sales. But the only problem is that the distance is too far.
Maybe the food got cold after delivery.”
"Moreover, convenience stores may do it themselves in the future and no longer cooperate with us."
Lin Xiaoguang shook his head: "Huarun Wanjia's convenience store store area is limited. It is impossible to make these cooked foods by myself. It is not a problem if the distance is too far. That's it for now. In the future, I will consider separating the cooked foods from the factory and setting up another one."
Catering companies open fast food restaurants everywhere like convenience stores.”
"The main products will be Chinese fast food lunch boxes, soy milk and fried dough sticks, steamed buns, fruit salad, sandwiches, French fries, as well as Coke and other drinks. On the one hand, we will operate it ourselves, and on the other hand, we will supply it exclusively to convenience stores."
"As for this fast food restaurant, it's called Master Kong, or MSK in English."